Brands have always used smart tactics to put their rivals down through ads and promotional campaigns in order to prove their superiority in their respective fields. Sometimes these banters take the ugly turn but in many cases they show the healthy relationship these brands share off the screen.

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Marketing helps in bringing companies into consumer’s attention but what makes a company stand out is how it
treats its competitors. Competition is necessary but it needs to be healthy. A playful banter is always welcome.
Recently, BMW celebrated its 100th anniversary. Mercedes Benz, the biggest name in the automobile industry, not
only congratulated BMW but also invited its worker to Mercedes Benz museum.
There are innumerable instances where one brand has trolled another brand through witty captions on billboards,
Twitter, Facebook et al and becomes apparent to come into notice of all. We assure you a hundred percent
entertainment. You’ll roll on the floor laughing after you read the brands’ replies on the rival’s repartee.
Playful Banter of Brands on their Rivals

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Mercedes-Benz came out with a commercial where it wanted to promote the ‘Magic Body Control’ of its S-Class cars.
It came out with the “Chicken” commercial. Seeing the potential for a harmless banter, Jaguar brought out its own
version of the ad. It didn’t go unnoticed by Mercedes who replied back to Jaguar with the “Cat” commercial.
Mercedes-Benz And Jaguar

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In the Chicken commercial, the scientist is holding a chicken, making it move to the music of “Upside Down” by Diana
Ross. It can be seen that head of chicken stays at one place while its whole body dances along the tune. The point
Mercedes wanted to put forward was that of stability as the tagline said:
“Stability at all times. Magic Body Control. Mercedes-Benz Intelligent Drive”
The Chicken Commercial

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A Chicken with Magic Body Control

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Jaguar took a shot at this and made its own version of the commercial by adding a twist at the end of the video. The
scientist can be seen holding the chicken but when the claim of stability and magic body control is made, a leopard
suddenly comes into scene and devourers the chicken. Jaguar’s ad said:
“Magic Body Control? We prefer cat-like reflexes”.
Jaguar takes a shot

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The Big Cat has it ALL

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In order to promote CLA, Mercedes came up with the idea of testing it for aerodynamics by placing a cat on its
bonnet. Reference to Jaguar! Gedit! In this commercial a cat, sleepy and with no reflex at all is seen being slipped
from the surface of the car to the ground. What makes it interesting is that the cat does not even notices? Then,
Mercedes came with the following poster and the war ended in Mercedes Benz’s favor.
The Cat Commercial

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Because the Master is only ONE
And for those who have missed the Mercedes-Benz Cat Commercial on their
TV sets, here is the show:

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Mercedes-Benz Cat Commercial

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Notice on entry gate of Apple Store in New York:-
● “Don't ever fart here; the smell will stay for ages. We don't have Windows.”
Microsoft won the war with an epic reply. The notice at their premises said,
● "Anyone visiting us here can be free to use Windows in case you need to release stale gas from yesterday's
half eaten apple." We have been providing open window system to the world since ages.
The Unsaid War – Apple and Microsoft

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Well-known for their witty advertisements and tweets, Pizza Hut and Dominos have garnered a lot of attention on
social networking sites. Recently, Pizza Hut trolled Kanye West who had asked for financial aid from Mark Zuckerberg,
in the most epic way possible. Most of the time, it’s between the customers that the epic battle takes place. One
such time, it was with an employee. Check out the twitter fun below:
Dominos And Pizza Hut

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Can poor Phil hold the Pressure?

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The #AurDikhao campaign by Amazon was a huge hit. Amazon has been luring customers with its innovative, witty
and funny advertisements. When it launched #AurDikhao campaign, the company took to twitter to make it a
trending hashtag and for this, it trolled other brands to garner attention from the audience.
Well, it wouldn’t be wrong to say that Amazon actually succeeded. Big companies make bigger enemies, Amazon
took notice of the fact that Zomato had changed its tagline a couple of times and did not miss opportunity to
comment on it. Had it been Flipkart or Snapdeal, it could have taken an ugly turn. Probably! But Zomato kept it witty
and simple.
And the E-commerce Sites Enter the Battle

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So Zomato has Better Designers or Writers?

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Who said that a game cannot have an extra player in a main role? Ebay, not wanting to miss this opportunity stole
the limelight from Amazon by just one tweet: a comparison between the numbers of sales done by both the
companies. Surprisingly enough, this twitter war was won by Ebay.
Wait! The War is not Over Yet

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Here Come the Master Stroke!

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Pepsi and Coca Cola are the biggest soft drink rivals. Not only are they big because of their sales but also because of
their brilliant marketing. Recently, Pepsi garnered attention for its announcement to bring out 150ml can/bottle of
coke in the market. Also, it drew attention when it sponsored Super Bowl Halftime and brought out Coldplay and
Beyoncé to perform for the finals. Now, our metros are wrapped in Pepsi’s emoji ads. It is not missing any chance to
get noticed.
Coca Cola did not let Pepsi to take away all the limelight. Coca Cola launched #Tastethefeeling campaign with an
amazing song with the same title. With ads and anthem coming out in different languages, the company is trying its
best to reach out to maximum number of people.
At first look, Coca Cola and Pepsi don’t look that different. People often get confused, treating them as same. This
has been a topic of concern for Coca Cola. And it came with an epic ad to showcase it. The point was to emphasize its
distinctive quality and to assert its identity. Check the video out:
Pepsi And Coca Cola

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One Bottle v/s the Whole Battalion

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Thank You!