Talent revolution

1. It’s from industry experts
Marketing experts, industry
associations and some of the world’s
biggest brands have input into this
unique review of marketing best
practice which you can leverage for
your own organisation.
The Survey has been commissioned
by Google Digital Academy, led by the
Boston Consulting Group together with
Floream, the IAB, the IPA, Marketing
Academy, ISBA, the Marketing
Society, BVDW OWM, bevh, DGFP and
Deutscher Markenverband.
It delivers an invaluable insight
into capability
Providing a set of clear focus areas
for your organisation to help set it
up for success as digital capability
becomes increasingly business critical.
In 2016 we’re extending the
reach of the survey across EMEA
and APAC and agencies are now
able to participate for the first
time. So... why get involved?
*UK/DE, Talent Revolution Survey 2015
THE TALENT REVOLUTION
2016
80%of marketers* think their
organisation’s current
investment in digital
marketing capabilities
is insufficient
It’s quick, easy and FREE!
It should take only 15 mins to complete with a
FREE personalised report sent directly to you
once at least 4 people from your organisation
have completed it.
It’s anonymous
Run by the Boston Consulting Group, they
ensure all individual responses and company
results remain anonymous.
Who should complete it?
All marketers, not just people in digital roles.
A minimum of 4 participants is required to
provide a personalised report and there is
no upper limit to participation – the more
responses the more representative the data is.
How to get involved?
Getting involved is very easy. Simply visit the
Talent Revolution website to learn more and
get your organisation signed up!
A capabilities survey created
for the marketing industry by the
marketing industry to provide an
effective framework to assess
digital skills gaps.
REGISTER HERE
https://talentrevolution.bcg.com​