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How big corporations finally
become successful in social media
by working with their partners
Dirk Spannaus // webZunder @ dmexco 2016
Social Media is made for people. It took, and still takes, lots of
effort for big brands to become successful in Social Media.
And consumers are fed up with marketing.
That's why the focus should be on a more personal approach
to communication.
What can large companies do to be successful now and in the
future?
Their partners in the sales and distribution channels are key!
Let’s go back for a moment…
Franchise Study 2015/16
100%
20%
80%
64%
45%
25%
31%
18%
Franchisor Franchisee
Active in use
Website Facebook Twitter Google+
Based on a study involving
67 Franchise Companies in
Germany conducted by
webZunder.com 2015/16
Content Marketing?
Influencer Management?
Involve your regional &
local partners!
By Claudio Rocchini
Own work, CC BY-SA 3.0,
https://commons.wikimedia.org/w/index.php?curid=23529572
Your direct
reach
Why is it important to you?
Your partners‘ reach
What is needed?
Initial setup & training
* Easy to use Social Media Tool *
Great content (yours?)
Some Support
Social Media made easy.
Only what‘s really
needed for your
daily business!
Let’s talk
Dirk Spannaus
Founder & CEO
+49-351-7999-5015
dirk@webzunder.com
webZunder.com

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How big corporations finally become successful in social media by working with their partners

  • 1. How big corporations finally become successful in social media by working with their partners Dirk Spannaus // webZunder @ dmexco 2016
  • 2. Social Media is made for people. It took, and still takes, lots of effort for big brands to become successful in Social Media. And consumers are fed up with marketing. That's why the focus should be on a more personal approach to communication. What can large companies do to be successful now and in the future? Their partners in the sales and distribution channels are key!
  • 3. Let’s go back for a moment…
  • 4. Franchise Study 2015/16 100% 20% 80% 64% 45% 25% 31% 18% Franchisor Franchisee Active in use Website Facebook Twitter Google+ Based on a study involving 67 Franchise Companies in Germany conducted by webZunder.com 2015/16
  • 5. Content Marketing? Influencer Management? Involve your regional & local partners! By Claudio Rocchini Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=23529572 Your direct reach Why is it important to you? Your partners‘ reach
  • 6. What is needed? Initial setup & training * Easy to use Social Media Tool * Great content (yours?) Some Support
  • 7. Social Media made easy. Only what‘s really needed for your daily business!
  • 8. Let’s talk Dirk Spannaus Founder & CEO +49-351-7999-5015 dirk@webzunder.com webZunder.com