4. #C2C16
§ Define the target audience/personas
§ Define the pain points or what keeps them up at night
§ Define the campaign framework
§ Leverage research
The Strategy
77% of Marketers say it’s essential for their company
to deliver an effective customer experience
(source: Accenture)
89% of high-growth companies are focused on
customer experience compared to only 60% of
low-growth companies
(source: Accenture)
84% of companies employ remote workforces
(source: Frost & Sullivan)
11. #C2C16
§ Open Rate: 59.46% (avg for nontransactional email is 38%)
§ Click Thru Rate: 9.16% (avg for nontransactional email is 3.2%)
§ Click to Open Rate: 14.23% (avg for nontransactional email is 13.4%)
§ Forward Rate: 4%
The Results