What is the Impact of Digital Content and Storytelling for Brands in 2014?
The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes.
Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”.
But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers?
In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time.
In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies.
Waggener Edstrom today announced the launch of a new, proprietary report entitled Content Matters: The Impact of Brand Storytelling Online in 2014 in APAC. WE’s ground breaking 2014 study across 10 Asian markets explores the relationship between content marketing and ROI. The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across APAC. More information in the press release, full report, and infographic below and attached.
- Zaheer Nooruddin