Learn how B2B marketers are harnessing the power of content marketing to demonstrate thought leadership, raise brand visibility and generate qualified leads.
To what extent are companies outsourcing content creation or licensing third-party content assets? How are they utilizing these assets? How much are they spending? How are they measuring performance? Are their investments paying off? What are the challenges? The research findings help answer these and many other questions.
Based on the experiences of leading marketers at more than 250 companies
Authored by one of the industry's foremost research analysts and thought leaders