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The Problem With MarTech

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With the advent of digital marketing, a growing number of marketing software is released. This is what we call MarTech for Marketing Technologies. But there is a problem...

Read the related article (French) here: http://www.afelio.be/fr/news/le-probleme-avec-les-martech

Published in: Marketing
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The Problem With MarTech

  1. 1. THE PROBLEM WITH MARTECH FABIAN DELHAXHE Head of Digital Strategy & Transformation
  2. 2. MarTech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives. WHAT IS MARTECH?
  3. 3. WHY YOU NEED MARTECH
  4. 4. Source: The New Digital Devide, Whitebook Deloitte 4/2014 BY 2021 90% OF ALL CONSUMER ACTIONS WILL BE SUPPORTED BY DIGITAL.
  5. 5. Source: Google & Milward Brown Digital Study, 2014 89% OF B2B BUYERS USE THE INTERNET AND 42% OF THEM USE A MOBILE DEVICE DURING THE B2B PURCHASING PROCESS.
  6. 6. WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY WE CHECK OUR SMARTPHONE MORE THAN 150 TIMES A DAY …
  7. 7. IN SHORT, BEHAVIOURS HAVE CHANGED
  8. 8. AND NEEDS TOO!
  9. 9. CUSTOMER EXPERIENCE DIGITAL BUSINESS TECHNOLOGY DATA-DRIVEN MARKETING The CMO is responsible for the design & the management of the CX across all (digital) channels. In most cases, the CMO now leads the organisation’s digital transformation resulting in business model innovation. The CMO is about to spend more in technology than the CIO and an alignment is mandatory. The CMO must decide, automate and provide personalisation based on data analytics.
  10. 10. BUILDING YOUR MARKETING TECHNOLOGY STACK IS A MUST!
  11. 11. WHAT IS A MARTECH STACK?
  12. 12. A Marketing Technology Stack is the consistent set of technologies used by a marketing department to support its processes and achieve efficiently its business goals.
  13. 13. BUT THE MARTECH LANDSCAPE IS LARGE AND IS JUST GETTING LARGER...
  14. 14. YOU ARE NOT A MARKETING TECHNOLOGIST SO, THE PROBLEM/QUESTION IS “HOW TO NAVIGATE THROUGH THIS OCEAN OF MARTECH?”
  15. 15. HERE ARE TO BUILD YOUR MARTECH STACK 4 TIPS
  16. 16. 1. SET YOUR MOST IMPORTANT MARKETING GOALS WHAT DO YOU WAN TO ACHIEVE?
  17. 17. 2. START WITH THE BASICS CRM CMS
  18. 18. 3. KNOW THE PROBLEMS YOU WANT TO SOLVE WHAT ARE THE PROCESSES YOU ARE TRYING TO SUPPORT?
  19. 19. 4. EVALUATE POSSIBLE SOLUTIONS FREE TRIAL?
  20. 20. 24 OUR MARKETING TECHNOLOGISTS CAN HELP YOU… SELECT We recommend the solutions that fit your budget, needs and environment best. IMPLEMENT We integrate all your marketing technologies into a consistent stack. USE We design processes and coach your staff to make the most out of your investments.
  21. 21. NEED HELP TO BUILD YOUR MARTECH STACK? GET IN TOUCH NOW! WWW.AFELIO.BE

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