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Jimmy John's Digital strategy
- 1. JIMMY JOHN’S DIGITAL STRATEGY Alex Weigel
- 2. TARGET AUDIENCE • Office workers • Ages 25-45 • Can afford more expensive lunches
- 3. SOCIAL MEDIA • Facebook, Twitter, Facebook • Uses each platform to its strengths, but can improve their posting frequency. • Can also converse with followers more.
- 4. WEBSITE • The website is extremely easy to use. • Accounts can be made on website to save order. • Website is better on computer than phone, because Jimmy John’s has a mobile app. • Kind of dull, could use more color.
- 5. ONLINE ADVERTISING • Googling Jimmy John’s will lead a person right to the website. • Jimmy John’s should purchase the search “sandwiches around me”. • I would target sports websites as the people who use those sites often have catered parties.
- 6. INBOUND • Jimmy John’s should have a blog with stories about their employees. • I recommend they use an audience persona that will fit in with their main target audience.
- 7. MOBILE • The app is easy to use. • However, it does not have much on it. • I would recommend putting a simple game on there to attract more people to the website, and it could gain a large following. • Give discounts to the best players on the in-app game.
- 8. BUDGET • Total Budget: $200,000 • Mobile: $35,000 • Online: $110,000 • Inbound: $10,000 • Website: $30,000 • Social Media: $15,000
- 9. KPI METRICS • Engagement- To see how many people interact with the various types of advertising. • How many accounts are made on the app and website- to see how many consumers result from the increased advertising.
- 10. THANK YOU • Thank you for your time and I hope you enjoyed this presentation.