Mobile Marketing & Mobile Websites
Kris Chislett• Owner at BlogYourWine.com- Online Strategy• Owner at• MobileWineryWebsites.com- Mobile Website Design• kris...
Context of “Mobile” for this PresentationIt’s a phone – NOT an iPad, Kindle etc.
What EXACTLY is a Mobile Website?• A Mobile Website is  NOT an app.• No downloading  involved.• Automatic redirection  on ...
Apps vs. Mobile WebsitesMobile Apps vs. Mobile Websites
How Does Your Website Look “Mobily?”When was the last time you viewed yourwebsite on a mobile device?
39% of smartphone users admit to being on their mobiles inthe bathroom
When was the last time you viewed yourwebsite on a mobile device?
Mobile is local.
The Relevance of Mobile.  • Google Keyword Tool showing “restaurant”    mobile search.Over 30 million people searching for...
The Relevance of Mobile.  • Google Keyword Tool showing “restaurant”    mobile search.Almost 25 million people searching f...
The Relevance of Mobile.3.4 million people searching for “winery” on a desktop or laptop.
The Relevance of Mobile.1.2 million people searching for “winery” on a mobile device.
The Relevance of Mobile.22,000 people searching for “texas winery” on a desktop or laptop.
The Relevance of Mobile.9,900 people searching for “texas winery” on a mobile device.
Key Features of a Mobile WebsiteClick to call
Key Features of a Mobile WebsiteClick to map
Key Features of a Mobile WebsiteOptimized forms
Key Features of a Mobile WebsiteCondensed Information
Key Features of a Mobile WebsiteReadability
Mobile Recommendations• The click to map/call should be at the front.• A mobile website should NOT be your desktop  websit...
Cost•   >$5,000+•   I recommend under $1,000.•   Monthly hosting fees are low.•   eCommerce integration significantly incr...
Mobile Email Marketing
Conclusion• Mobile websites are affordable…but you get  what you pay for!• Mobile doesn’t require a full website redesign....
Thanks for listening!               Any Questions?Owner at BlogYourWine.comOwner at MobileWineryWebsites.comOnline Strateg...
Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association
Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association
Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association
Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association
Upcoming SlideShare
Loading in …5
×

Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association

600 views

Published on

A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of mobiel websites/mobile marketing, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
600
On SlideShare
0
From Embeds
0
Number of Embeds
137
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association

  1. 1. Mobile Marketing & Mobile Websites
  2. 2. Kris Chislett• Owner at BlogYourWine.com- Online Strategy• Owner at• MobileWineryWebsites.com- Mobile Website Design• kris@krischislett.com• Cell: 904-472-1727
  3. 3. Context of “Mobile” for this PresentationIt’s a phone – NOT an iPad, Kindle etc.
  4. 4. What EXACTLY is a Mobile Website?• A Mobile Website is NOT an app.• No downloading involved.• Automatic redirection on a mobile device.
  5. 5. Apps vs. Mobile WebsitesMobile Apps vs. Mobile Websites
  6. 6. How Does Your Website Look “Mobily?”When was the last time you viewed yourwebsite on a mobile device?
  7. 7. 39% of smartphone users admit to being on their mobiles inthe bathroom
  8. 8. When was the last time you viewed yourwebsite on a mobile device?
  9. 9. Mobile is local.
  10. 10. The Relevance of Mobile. • Google Keyword Tool showing “restaurant” mobile search.Over 30 million people searching for “restaurant” or “restaurants” ona desktop computer
  11. 11. The Relevance of Mobile. • Google Keyword Tool showing “restaurant” mobile search.Almost 25 million people searching for “restaurant” or “restaurants”on a mobile device.
  12. 12. The Relevance of Mobile.3.4 million people searching for “winery” on a desktop or laptop.
  13. 13. The Relevance of Mobile.1.2 million people searching for “winery” on a mobile device.
  14. 14. The Relevance of Mobile.22,000 people searching for “texas winery” on a desktop or laptop.
  15. 15. The Relevance of Mobile.9,900 people searching for “texas winery” on a mobile device.
  16. 16. Key Features of a Mobile WebsiteClick to call
  17. 17. Key Features of a Mobile WebsiteClick to map
  18. 18. Key Features of a Mobile WebsiteOptimized forms
  19. 19. Key Features of a Mobile WebsiteCondensed Information
  20. 20. Key Features of a Mobile WebsiteReadability
  21. 21. Mobile Recommendations• The click to map/call should be at the front.• A mobile website should NOT be your desktop website, made to fit on a smaller screen.• Should be built separately.• Text should be legible without the need to zoom in.• Simplified menus, requiring minimal “work” from the user.
  22. 22. Cost• >$5,000+• I recommend under $1,000.• Monthly hosting fees are low.• eCommerce integration significantly increases costs.
  23. 23. Mobile Email Marketing
  24. 24. Conclusion• Mobile websites are affordable…but you get what you pay for!• Mobile doesn’t require a full website redesign.• You have no choice.• You’d be ahead of most other businesses in the adoption of mobile.
  25. 25. Thanks for listening! Any Questions?Owner at BlogYourWine.comOwner at MobileWineryWebsites.comOnline StrategyMobile Website Designkrischislett@gmail.comCell: 904-472-1727

×