Digipak Analysis

1. DIGIPAK ANALYSIS
By Alexandra Wells

2. KATY PERRY – TEENAGE DREAM
The denotations of this
digipak cover is that
Katy Perry is laying on
a pink cloud while
looking directly at the
camera. The
connotations of this is
that Katy Perry is
sexualising herself, due
to the fact that she’s
not wearing any
clothing. This can also
relate to the title
‘Teenage Dream’ as the
clouds can symbolise
dreams and Katy Perry
could possibly be
portraying herself to be
like an angel.
This digipak contains
symbolic signs as the title
‘Teenage Dream’ looks like
candy canes, the cloud that
Katy Perry is laying on looks
like cotton candy and the
name ‘Katy Perry’ looks like
it’s written in the strawberry
lace sweets. These sweet
signs are symbolic as they
can depict Katy Perry to be
a sweet and innocent music
artist.
These images appeal to the target audience of
teenagers and young adults as the cover is
stereotypically bright and eye-catching as well as the
fact that Katy Perry is only partially covered. This
can reinforce the fact that Katy Perry is desired by
the pop target audience.

3. This digipak shows strong elements of the pop genre due to the fact that it’s eye-
catching and Katy Perry herself is on the majority of the covers. This digipak is a six
covered digipak as there are three covers on one side and three on the other side. On
the inside, Katy Perry is shown on the first and third cover wearing a crown which could
possibly portray that she’s the Queen on pop.
The back of the digipak shows the track list and
when the digipak is opened up, it again shows
picture of Katy Perry, but this time laying on the
pink cloud. This pink cloud, that can be seen as
cotton candy, covers these three sides of the
digipak
The CD designs
themselves are of candy,
which portrays the fact
that Katy Perry is trying
to get her point, of being
a desirable music artist,
across.

4. This particular font appears to be made
out of the strawberry lace sweets. As
well as this, it’s also very fluent and
smooth which can represent Katy Perry
as a sweet and easy-going person.
This song title looks to be made out of the
candy cane sweet and appears to look like
it’s ‘melting’. This font style looks almost
irresistible and can portray the song, as
well as Katy Perry, to be desirable for the
pop genre.
These text fonts somewhat
reinforce Katy Perry’s star
image as it promotes this
song as well as Katy Perry
as a music artist. The candy
effect can give the idea that
she is defining her own
artistic image of being
‘sweet’, whereas it can also
be seen as a new way of
expressing and
representing the pop genre
in a quirky way.
The design of the back cover is also similar to the
name and song font. The track list is written in a candy
style font, however, the O’s in the song titles are
replaced with what appears to be a sugary sweet.
Also the barcode is out of
the way of the designs as
it’s in the top right-hand
corner. As well as this, the
record label details and
editors/producers of the
CD is written in a smaller
font at the bottom of the
case.

5. OLLY MURS – NEVER BEEN BETTER
The denotations of
this digipak is of Olly
Murs looking into the
distance off the
camera. The
connotations of this
presents Olly Murs as
a chilled out and laid-
back person due to
his posture and body
language.
This digipak is strictly
iconic as the cover says
‘Olly Murs’ which just
simply means that he’s
advertising and selling his
star image. This can be
seen as common as most
pop artists show
themselves on their album
covers to further promote
their music and image.
Although this can be seen
as stereotypical to pop, it’s
technically not as this
digipak doesn’t include
any bright colours and
striking effects, apart from
the fact that Olly Murs is
on the cover.
This easily appeals to the pop target
audience as people usually buy these
albums, not just for the music, but
also for the cover art.

6. This digipak is an eight covered digipak, like a booklet. The
back of this digipak lists the tracks on the album, and on the
front cover is a picture of Olly Murs looking off into the
distance. This can portray the pop genre with a different
element than that of Katy Perry’s digipak, due to the easy-
going and tranquil atmosphere that Olly Murs portrays through
his digipak. The inside of the digipak is basic and covered with
a plain pattern design, which doesn’t necessarily depict the
pop genre, but more of a chilled out and simple atmosphere.
The CD
design is the
same as the
digipak cover
itself, which
further
promotes
Olly’s music
and star
image.

7. The font of Olly’s name
stands out to his target
audience and easily sells
his name and star status to
consumers.
The back cover of this digipak is vaguely
somewhat similar to the front. The track listings
are placed in the centre and are written in a very
clear font that stand out to the consumer, the bar
code is placed at the top of the digipak and the
record label (Sony) and producers of his music are
placed at the bottom of the pack in a smaller font.
This font style is very basic, yet it somehow
relates strongly to the pop genre as each
individual music artist has their own unique style,
and this style is Olly’s own distinctive style.

8. GEORGE EZRA – WANTED ON VOYAGE
The denotation of this
digipak is of George
Ezra looking into the
camera while
surrounded by a crowd
of people who aren’t
paying any attention to
him. The connotations
of this is that George
Ezra is presented as a
person who is left
standing and feeling
alone in a crowd of
people.
This digipak could hold
elements of indexical
signs as George Ezra
is standing in a crowd
full of people who pay
no attention to him, as
if he isn’t there, which
signifies isolation and
loneliness. Although
this is the case, this
cover holds no
stereotypical elements
to the pop genre as
the colours aren’t
particularly optimistic
and doesn’t create any
hint of a party and wild
atmosphere.
Even though this cover isn’t all about the party
atmosphere, it still attracts the pop target audience as
this teenage audience may feel that they can relate to
George Ezra on the cover and the feeling of sometimes
being isolated and alone in a room full of people like
they don’t fit in.

9. This digipak is a four covered digipak. Like any other digipak, the back lists the
songs on George Ezra’s album while the front displays George looking at the
camera in a crowd of people. In a way this can be clearly seen as a pop album,
although the choice of colours, composition and lack of a party atmosphere
doesn’t portray this. This style connotes George Ezra’s unique style as
The CD has the track listings
printed onto it as well as the
record label, Columbia. It’s very
simple, which could signify how
George Ezra is a simple
character.

10. The back cover of George Ezra’s album is
very simplistic and contains the track list, as
well as the record label (Sony music), the
bar code and the producers of the CD. The
list of songs are written in a very clear and
bold text, which could be a representation of
George Ezra himself, that he is a simple
character. However, his song suggest
otherwise as in one of two of his songs he
uses explicit language, which is also warned
on the back cover on the left side.
The font design is sharp
and blocked which makes
it stand out on the front of
the album cover. This can
also promote George
Ezra’s star image to his
audience.