SNEAK BOOTS Presented by: Debjyoti Bandyopadhyay Roll : 11 Session : 2010-2012Indian Institute Of Social Welfare And Business Management
About the outlet• Name of the store – SNEAK BOOTS• Size- 2000 sq.ft.• Speciality: Sneakers and boots• Location- South City Mall, Prince Anwar Shah Road
Classic natural materials, such as leather, wood and marble, work well withthe pastel colored background. The basic idea was to create a comfortablethematic environment in which the customer can find exactly the product thatinterests him. The Idea
Inviting Exterior• The store fronts are the first chance you have to make an impression on your customers. They can draw shoppers in or drive them away.• A store with open window is more customer-friendly than closed. Customers appreciate being able to see the shoes arranged in front of the store.• As for signage, it should be lighted, simple and easy to read from a distance with no obstructions, and have colors that attract potential customers eyes to it.
Display Window Design• Window displays are like billboards for our store. They are the make-or-break factor in whether a customer enters our store or walks on by.• Window display, if used effectively, can bring you new clients, can enhance the image/brand of your business, can create customer loyalty, can promote certain lines of products and, above all, can be a major tool in increasing your sales.
In-Store DisplaysBy using creative in store displays, we are making a certainvisual connection with potential buyers of our product, onethat is long lasting. Visual merchandising helps showcasethe product and educate our customers about its featuresin a memorable way. In turn, this makes them more apt tomake a purchase.
Ample Seating• If a shopper inside the store cannot find a comfortable place to sit and try the shoes, she/he may give up and leave the store in frustration.• In addition, comfortable seating helps customers feel welcome and will always be appreciated by the shoppers disinterested spouse.
Good LightingLighting is an important tool in retail marketing. Goodretail store lighting can be used to target and attract newcustomers, build store image and subtly persuade thecustomers to purchase your merchandise. Research hasproved that strategically placed retail store lighting canincrease sales and consequently increase profits.
Plenty of Mirrors• Using a mix of full-length and knee-length mirrors, so consumers can view both the small and big picture.• Luxury consumers may want to match the shoe with their jeans or trousers or any other kind of clothes.
Who?• Who is using the offering? • Who are the other segment may use our product? Urban Male & Female Age 18-55 Upper class people• How much influence does others • Why do we don’t identify new have on the customer? prospects?• Who does not use our product but uses competitor’s? Rural people Upper Class Those who are not ready to experience the different one.
What?• What does the customer • What other related problems experience when he uses the I can solve for the customer? offerings? Perfect size ,More customize High comfort and unique product design • What else do the customer• What does the customer expect while using my expects from me? product? Satisfaction, Comfort and More Shine Unique design• What concerns do they have with my offerings? Long lasting
When & Where?• When do the customer use • Where do our customers use my offerings? the offerings? Depends on the product Office, Party, Tour etc categories• What other times they might • Where else they might use it? use it? Own Wedding Occasions like marriage, Tour etc
How?• How do our customers learn • How do the customers know using our offerings? when to use this product and when not to use it? Website and Through customer User guide on every products, service associate (CSA) CSA advise• How do they make trade- offs between my solution and deploying some other solution to this problem? Our brand is quite affordable, much more comfort
Customer CategoriesCustomer Purchase Present Future MarketCategories amount per Market size size( By Gender) shopping 1200/- and 44% 48% by 2014 Women above 800/-and above 56% 58% by 2016 Men
Customer Categories Market Purchase Present Market Future Market Segments amount per size size shopping 2012 2014 W M W M W MDaily wear Sandals 295/- 245/- 12% 09% 14.5% 11% Party Sandals 595/- 495/- 03% 02% 4% 2.5% Daily wear 975/- 1295/- 06% 09% shoes Formal Shoes 599/- 1899/- 05% 19.5% Casuals 695/- 1395- 12% 17% 14% 19%
Consumption Chain• Desire to buy – How do • Payment – How does the customer customers be aware? pay? Ads &Promotions Using of cash ,plastic money• Search -How do customers • Receipt – What do the customers identify? do after they get it? Marketing ,Market research They end their shopping & sometimes• Selection – Why does a customer wear that product instantly pick one solution over other? • Service & Repair – What happens better quality better Service when the offering requires service• Order & Purchase – What must a or repair. customer do to buy from me? Customer call on helpline Store and Website visit They come to the store with the product