Recommendation Report

1. RECOMMENDATION REPORT: THREE
NEW UP AND COMING DESIGNERS FOR
NEIMAN MARCUS STORE
By: Mikayla Mays

2. TABLE OF CONTENTS
• Introduction
• Methods
• Results
• Conclusion
• Recommendation
• References

3. INTRODUCTION
• “Retailers that are our customers may pose our most significant competitive threat
by sourcing their products directly or marketing their own private label brands.
Some of our competitors have greater financial and marketing resources than we
have, which may place us at a competitive disadvantage” (wikinvest).

4. METHODS
• Three tasks for this report are:
• Determine the customer demographics of the Neiman Marcus Store.
• Determine the cost of each new product I have researched to put in the store
• Determine the customer reviews of the product that I have selected
K.Amato
Jewelry
Sergio
Hudson
Designs
Beaufille
Designs

5. RESULTS
Company Name of Person Commenting Comment Made About Product
Kristen Amato Chi City Fashion Article “Not only are her pieces unique
and stylish, but they’re actually
affordable”
Sergio Hudson Rhianna “I love when a designer can
excite me, and sir, you and I are
going to make magic together”
Beaufille Emily Farra “This fabric gets more marked
up every time you wear it, so
over time, it just gets cooler and
cooler.”

6. CONCLUSION
• “Neiman Marcus is more than 100 years old, so the in-store experience was the main
data collection in its history, where sales associates would learn about their best
customers and be able to provide a tailored experience”(Jones).

7. RECOMMENDATION
• Constantly bringing in new product for the store, to always have a fresh look for the
customers that come in regularly.

8. REFERENCE LIST
• Baller Alert. Ballerific Fashion News: And The Styled To Rock Winner Is Sergio
Hudson.December29th2013.Web.http://www.balleralert.com/profiles/blogs/b
allerific-fashion-news-and-the-styled-to-rock-winner-is sergio?no_redirect=true
• Chi City Fashion. Chicago Designer K. Amato Goes International. May 2011.
Web.http://chicityfashion.com/chicago-designer-k-amato-goes-international/
• Farra,Emily. RUNWAY. Fall 2016 Ready-To-Wear Beaufille. Fabruary 2016. Web.
http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/beaufille
• Jones, Sarah. Luxury Daily. Neiman Marcus Exec Says Data Recreates The In Store Relationship Online.
New York. April 25,
2016. Web. <http://www.luxurydaily.com/data-recreates-the-in-store-relationship-online-neiman-
marcus-exec/>
• Wikinvest.Oxford.Industries.10K.2007.Web.<http://www.wikinvest.com/stock/Oxfo
d_Industries_%28OXM%29/Apparel_Industry_Highly_Competitive_Face_Significant_Threats_Busines
s>