1. Ronald Mata
14155 S. Cypress Cove Circle • Davie, FL 33325
(954) 382-1656 • Cell (954) 547-0564
ronaldmata@aol.com
• PROFESSIONAL EXPERIENCE:
• 9/1/2014 to Present Jax Coco, USA, Southeast On Premise Sales
Manager
• Responsible for Sales and Marketing in the southeast USA, review and
acquire new distributors and points of sales within the region
• Review, assist and aid set distributors, and sales force/team, promoting
a new segment of sales to their portfolio, adding Coconut water, as well
as knowledge, presentations, objection handling and closing
• Setting programs and cross merchandizing, sets, coops with establish
brands in the market
• Responsible for P & L in set region, within the parameters set by
company standards, with allowances in a responsible manner, for a
new brand
• Assisted on the creation, additions and on-going updates with our
Social Media pages, presentations pages and trifold information
handouts, to create an impact in the eyes of the consumer
• Increased sales by 89% on 2014 and 108% 2015, with a 300% increased
on accounts sold
• 15/3/2013 to 8/30/164 By Wines, Roland de By, Director of Sales
• Day to day, sales operations, creating a new sales force with effective’s
results and controlling our own future, while creating company and
brands
• Review and acquire Brand labels from all wine producing areas from
USA, Europe, South Africa, South America and Australia
• Coach and coordinate distributors on brand sales and inventory levels
creating par levels.
• On going increased of 100% on account base to assure market
penetration and increased brand presence On and Off Premise
• 1/07 to 1/2013 Wine and Spirits Associates, Winery Representatives
Vice-President, Sales and Marketing
• Represented Wineries in Distributors, Such as Republic National,
Southern Wines and Spirits, Premier Beverage and Casa Vino
• Row 11/Stratton Lummis winery Ca, Florida State Representative, Super
premium Pinot Noirs, Chardonnay and Cabernet Sauvignon, increased
distribution to 30 to 40% per Year,
• Renwood Ca, Local and Regional Representative, Zinfandel, Syrah,
Barbera and Viognier, increased case sales to 157% to prior year and
distribution by a 100%, added Publix, Winn Dixie, WholeFoods, Fresh
Markets, Costco and On Premise distribution where was almost non
existent
• Pezzi King, Dry Creek, Ca, Florida State Representative, Premium
Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, and Old Vines
Zinfandels
• J. Poust Importers NY, Florida State Representative, Sparkling,
Prosseco,
• 3/06 to 12/06 Prestige Chateaux and Domaines, Importers and
Distributors, Miami, Fl

2. Sales Manager/Director of sales
• Direct/Operate and Responsible for the total sales trough the company
for a sales force of 21 Reps Throughout the state of Florida
• Review and acquire Brand labels from all wine producing areas from
USA, Europe, South Africa, South America and Australia
• Create New Spirits portfolio and coordinate and facilitate Training and
pricing to compete in the market place
• 3/04 to 3/06 Morande Winery and Vineyards, Chile/ Atlanta, GA
Mid-Atlantic/Southeast USA Regional Manager
• Responsible for the expansion of the brand, expanding sales and
increasing profits, for the State of Florida and the Mid Atlantic
• Expanded coverage to seven states within one year for 28 wines with 5
different tiers.
• Negotiated contractual agreements to represent the brand at regional
distribution
• Coach and coordinate distributors on brand sales and inventory levels
creating par levels, to avoid out of stocks
• Educate distributor, restaurant and retail personnel of brand awareness
to become winery ambassadors to increase brand and impact market
penetration
• On going increase account base to assure market penetration and
increase brand presence On and Off Premise
• Achieved 100% growth with a 40%GP in 2004 and 155% growth with a
38% GP in 2005
• 11/02 to 3/04 Thoroughbred Wines / Country Vintners, Pompano Beach,
FL
• Area Manager – Sales and Purchasing Consultant /Corporate Trainer
•
• 7/01 to 11/02 Beverage link Importers & Distributors, Miami, Fl
• District Manager of Prestige Accounts – Sales/Corporate Trainer
• 7/88 to 7/01 National Distributing Companies, RNDC, Deerfield, FL
District Manager on Premise/Fine Wine Division, Miami & Florida Keys
•
• 3/87 to 6/88 Lion Imports, Deerfield, FL
Sales Manager, South Florida
•
• 4/82 to 2/87 Premier Beverage/McKesson Wine & Spirits, Miami, FL
• Field Sales Manager, Miami-Metro Territory and Florida Keys
•
• Fluent in Spanish and Italian
•
EDUCATIONAL BACKGROUND:
• Central University of Venezuela, Caracas, Venezuela
• Bachelor’s degree in Business Administration
Ronald Mata
954 547 0564