Proposal for a mobile application,created for a marketing internship under prof. Sameer Mathur.

1. SMARTSHOP
A SMARTER WAY TO SHOP. MOBILE APPLICATION.

2. INTRODUCTION

3. SMARTSHOP. A shopping platform
to be made available as a mobile
application on Google Play.

4.  AVAILABLE PRODUCTS WILL BE CLOTHING,
ELECTRONICS AND HOME FURNISHINGS.
 A FREE AND A PREMIUM VERSION TO BE MADE
AVAILABLE

5. SITUATION ANALYSIS

6.  PROVIDES PRODUCTS – ELECTRONIC, CLOTHES,
FURNITURE
 THE APP WILL PROVIDE THE BEST DEALS FOR A
PARTICULAR PRODUCT- ONLINE AS WELL AS
PROVIDE LOCAL RETAILER OPTIONS BASED ON
THE GEOGRAPHIC LOCATION OF THE
CONSUMER.

7.  IT HAS A UNIQUE BRAND POSITIONING AS IT
GIVES NOT ONLY ONLINE DEALS BUT ALSO
OFFLINE OPTIONS.
 IT WILL BE MADE AVAILABLE ON GOOGLE PLAY

8. MARKET OVERVIEW

9. CURRENT MARKET
 POSSIBLE COMPETITORS IN THE MARKET ARE OTHER
SHOPPING APPS SUCH AS BANIYA DEALS, BEST ONLINE
DEALS, ASKME BAZAAR.
 OPPORTUNITIES ARE PLENTY AS THESE ARE ALL FREE
APPS.
 THUS WE CAN MAKE THE PREMIUM VERSION INTO A
HIGH END APP AS WELL

10.  THE POSSIBLE COLLABORATORS ARE E-COMMERCE
WEBSITES SUCH AS FLIPKART, JABONG, MYNTRA,
SNAPDEAL
 ALONG WITH RETAIL STORES, SHOWROOMS AND
INDEPENDANT SELLERS IN EVERY LOCALITY

11. TARGET AUDIENCE
 THE TARGET AUDIENCE FOR THE APP IS TECH SAVVY
PROFESSIONALS, MEN AS WELL AS WOMEN, IN THE AGE
GROUP OF 25 TO 40.
 THEY ACTIVELY SEEK THE BEST PRICES ON PRODUCTS AND
ALSO HAVE TIME CONSTRAINTS
 THUS THEY PREFER AN EFFECTIVE AND QUICK SEARCH ENGINE
FOR THEIR PURCHASES

12. GOAL
THE GOAL IS TO
SUCCESSFULLY LAUNCH THE
APP AND HAVE ATLEAST
100,000 DOWNLOADS WITHIN
THE FIRST TWO MONTHS
ALONG WITH A MINIMUM OF
5% OF TOTAL CONSUMERS
OPTING FOR THE PREMIUM
VERSION

13. MARKETING STRATEGY

14. TARGET MARKET
CUSTOMERS
COMPETITORS
COLLABORATORS

15. CUSTOMERS
 NEEDS OF CUSTOMERS THAT WILL BE FULFILLED BY THIS APP:
 QUICK PRICE COMPARISON ACROSS DIFFERENT PLATFORMS
 ATTRACTIVE DEALS AND DISCOUNTS
 OPTION TO BUY THE PRODUCTS ONLINE AS WELL AS FROM
RETAILERS
 TAILORED RESULTS BASED ON USERS PROFILE
 QUICK AND EFFECTIVE RESULTS FOR CUSTOMERS WITH TIME
CONSTRAINTS

16. COLLABORATORS
ECOMMERCE WEBSITES
• These will be featured on the app as part of search results for any product.
LOCAL RETAILERS
• These will be featured on the site based on customers geographic location.

17. COMPETITORS
ARE OTHER APPS THAT
PROVIDE SIMILAR PRICE
COMPARISONS.
HOWEVER THEY DO
NOT PROVIDE LOCAL
OPTIONS

18. POSITIONING
FOR CUSTOMERS
• POSITIONED AS A
NICHE PROVIDING
HIGH END
SERVICES VIA
PREMIUM AS
WELL AS REGULAR
SERVICES
FOR
COLLABORATORS
• POSITIONED AS A
PLATFORM FOR
ADVERTISEMENT
OF
COLLABORATORS
AND TO INCREASE
THEIR SALES
FOR THE COMPANY
• AN APP WITH A
FAST GROWTH
POTENTIAL AIMED
AT SIMPLIFYING
THE SHOPPING
PROCESS

19. HIGHLIGHTS
OF THE
MARKETING
MIX

20. PRODUCT
FREE VERSION
PREMIUM VERSION

21. FREE VERSION
 COMPARISON OF PRICES
 FREE HOME DELIVERY
 DISCOUNTS AND REWARDS FOR REFERRALS MADE
 REDEEMABLE POINTS TO BE EARNED WITH EVERY
PURCHASE

22. PREMIUM VERSION
 $3.99 PER MONTH FOR PREMIUM
 IN ADDITION TO BASIC FEATURES:
 TWICE THE AMOUNT OF POINTS EARNED
 ACCESS TO PREVIEWS AND EXCLUSIVE PRODUCTS
 NOTIFICATIONS ABOUT UPCOMING SALES
 MORE REFINED SEARCH RESULTS

23. BRAND: SMARTBUY
TAGLINE: THE SMARTER WAY TO SHOP.
AIMS AT CREATING A BRAND POSITIOING AS A ONE
STOP SHOPPING DESTINATION
ESTABLISHES PREMIUM VERSION FOR A HIGHER
SEGMENT OF THE MARKET DUE TO EXCLUSIVE
OFFERS.
THUS GENERATING BRAND LOYALTY

24. COMMUNICATION
 EFFECTIVE COMMUNICATION OF THE APP DONE BY-
SOCIAL MEDIA MARKETING
LOCAL RETAILERS
PRINT ADS

25. DISTRIBUTION
OF THE
PRODUCT WILL
BE DIRECTLY BY
THE SOURCE
FROM WHICH IT
IS PURCHASED

26. IMPLEMENTATION

28. CONSUMER PLACES
ORDER ON SMARTSHOP
PAYMENT DONE ONLINE
VIA SMARTSHOP
PRODUCT DELIVERED
DIRECTLY BY THE SELLER

29. EXPECTED REVENUE FOR
SMARTSHOP FROM
ON APP
ADVERTISEMENTS
COMMISION
FROM WEBSITES
AND SELLERS
FEATURED
PREMIUM
VERSION OF APP
($3.99/MONTH)

30. PLAN OF ACTION

31. TO SUMMARISE, WE HAVE SEEN-
 AN INTRODUCTION TO SMARTSHOP
 SITUATION ANALYSIS
 A MARKET OVERVIEW
 MARKETING STRATEGY
 HIGHLIGHTS OF THE MARKETING MIX
 IMPLEMENTATION

32. THANK YOU!

33. THESE SLIDES WERE CREATED BY AKSHITA
NICHANI, FOR AN INTERNSHIP UNDER PROF.
SAMEER MATHUR, IIM LUCKNOW.
REFERENCES- MARKETING MANAGEMENT 15TH EDITION, GOOGLE PLAY.