This presentation gives a brief overview of Facebook Ads and also describes strategies for optimisation and analysis of facebook Ad campaigns. In this presentation, we will study- 1. What are Facebook Ads 2. How to optimise FB Ads 3. Strategies to run a successful advertorial campaign 4. Do's and Dont's Useful for- 1. Digital Marketers 2. Businesses 3. Management Students 4. Online Marketers 5. Individuals who have an interest in Facebook Ads 6. Coaching Institutes

1. Start Now
FaceBook Ads
(The What, Why, When and
How)
Akshay Torne
STAENZ Academy
Facebook Ads Thursday, 27th April 2023
www.xtenverse.com
eyeexpress101

2. Who Uses FB Anymore?

3. Who Uses FB Anymore?

4. Is FaceBook Dead?

5. Is FaceBook Dead?

6. Is FaceBook Dead?

7. Is FaceBook Dead?

8. Is FaceBook Dead?

9. Why to Use Facebook Ads

10. Why to Use Facebook Ads

11. Why to Use Facebook Ads

12. Why to Use Facebook Ads

13. Why to Use Facebook Ads

14. Why to Use Facebook Ads

15. Audience Filtering
Engagement
Budgeting and Analytics
AD Creation

18. Choosing a Campaign Objective
FaceBook Sales Funnel
A Facebook sales funnel is a path that guides Facebook users
toward a desired action — for example, making a purchase
through Facebook. (-HubSpot)

19. Campaign, Ad-Set, Ad

20. Choosing a Campaign Objective

21. Choosing a Campaign Objective

22. Ad-Set: Filtering Your Audience
Ad sets are groups of ads that share settings for how, when and where to run.

23. Ad-Set: Filtering Your Audience
Ad sets are groups of ads that share settings for how, when and where to run.

24. Ads
Ad Post
Description
Call to Action
What the
Audience sees-

25. Types of Ads

26. Who will convert?
High Quality
Attractive
Creative

29. Less Text,
Product Visual
Appeal

30. Less Text,
Product Visual
Appeal
Engaging
Audio/Visual
Inputs

31. Less Text,
Product Visual
Appeal
Engaging
Audio/Visual
Inputs
Responsive on
Multiple
Platforms

32. WHEN to declare that
my Ad is working?

37. Reach, Engagement

38. Reach, Engagement Link Clicks

39. Reach, Engagement Link Clicks
No. of Leads

40. Reach, Engagement Link Clicks
No. of Leads Conversions

41. Live Case Study
Campaign Objective- Leads

42. Live Case Study
*Data Observed on 25th April, 2023

44. *Data Observed on 25th April, 2023

45. How to Optimize my Ad Campaign

46. Enable A/B Testing
Prioritize the "best version" of your Ad

47. Enable A/B Testing
Prioritize the "best version" of your Ad

48. Enable A/B Testing
Prioritize the "best version" of your Ad

49. Enable A/B Testing
Prioritize the "best version" of your Ad

50. Campaign Budget

51. No Weapons
No racial, or sensitive humor
No false or impossible claims
No religious or political commentary
No Obscenity
Implementing Facebook Policy
PROPERLY

53. Facebook Ads Thursday, 27th April 2023

54. Please Ask Me
www.xtenverse.com
eyeexpress101