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Marketing Concept and Implementation in Blog


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Basically, the presentation try to implement 4P in the blog context

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Marketing Concept and Implementation in Blog

  1. 1. Marketing Concept and Implementation in Blog Ari Purwani u4296063
  2. 2. Outline <ul><li>Introduction </li></ul><ul><li>Marketing mix concept (4P) </li></ul><ul><li>4P in blog </li></ul><ul><li>New definition of 4P </li></ul><ul><li>Optimization of blog </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Introduction
  4. 4. Marketing Mix Concept <ul><li>Product </li></ul><ul><li>Actual product or service that you are delivering to you the market weather direct to consumer (B2C) or to businesses (B2B) </li></ul><ul><li>Price </li></ul><ul><li>how much to sell your products for, based on your cost and value </li></ul>
  5. 5. Marketing Mix Concept (con’t) <ul><li>Place </li></ul><ul><ul><li>Available at the right place, at the right time, in the right quantities </li></ul></ul><ul><ul><li>How your product might reach the customers/reader </li></ul></ul><ul><li>Promotion </li></ul><ul><li>(How) are the chosen target groups informed or educated about the organization and its products? </li></ul>
  6. 6. 4P in Blog <ul><li>Blog is a media that presenting any information. The platform: blogger, wordpress, and typepad. </li></ul><ul><li>Product </li></ul><ul><ul><li>Content is everything; this is your product </li></ul></ul><ul><ul><li>Good, service, or experience? </li></ul></ul><ul><li>Price </li></ul><ul><ul><li>FACT: mostly used for non-commercial purposes  difficult to do pricing ~ internet connection </li></ul></ul><ul><ul><li>However, some people use it for internet advertising  product pricing </li></ul></ul>
  7. 7. 4P in Blog (con’t) <ul><li>Place </li></ul><ul><ul><li>Distribution channel: </li></ul></ul><ul><ul><ul><li>Placement on Major Search engines - Google, Yahoo, Live etc… </li></ul></ul></ul><ul><ul><ul><li>Placement on vertical search engines / guides and Local Search </li></ul></ul></ul><ul><ul><ul><li>Placement through affiliates </li></ul></ul></ul><ul><ul><li>Accessibility </li></ul></ul><ul><ul><ul><li>Direct/indirect: subscribing offers </li></ul></ul></ul><ul><ul><ul><li>Online and offline contact </li></ul></ul></ul>
  8. 8. 4P in Blog (con’t) <ul><li>Promotion </li></ul><ul><ul><li>Promotion on topical, industry and trade sites: involved in site that has same concern as you </li></ul></ul><ul><ul><li>Promotion through Search Marketing: use SEO tools (i.e. webseo) </li></ul></ul><ul><ul><li>Promotion through Public Relations : direct email, providing a shout box </li></ul></ul>
  9. 9. New Definition of 4P <ul><li>Passionate </li></ul><ul><li>Shows your intention about issue and represented in the writing </li></ul><ul><li>Purposeful </li></ul><ul><li>Always link bank the basic reason why are you blogging </li></ul><ul><li>Present </li></ul><ul><li>Keep up-to-date with the critical issue </li></ul><ul><li>Positional </li></ul><ul><li>Take a position between discussion and shows consistency </li></ul>
  10. 10. Optimization of blog <ul><li>Writing content </li></ul><ul><ul><li>Write less </li></ul></ul><ul><ul><li>Create a lot of link </li></ul></ul><ul><ul><li>Be consistent with your style </li></ul></ul>
  11. 11. Optimization of blog (con’t) <ul><li>Value adding (widgets) </li></ul><ul><ul><li>Shout box ,,, </li></ul></ul><ul><ul><li>Sitemeter  googleanalytics, </li></ul></ul><ul><ul><li>Subscription  feedburner,, googlereader </li></ul></ul><ul><ul><li>SEO (search engine optimization)  googleping, webseo </li></ul></ul><ul><ul><li>Photos  </li></ul></ul>
  12. 19. Conclusion <ul><li>Implementation of 4P in blog marketing </li></ul><ul><li>Possibility of new definition of 4P in blog marketing </li></ul><ul><li>Optimization of blog </li></ul>
  13. 20. References <ul><li>Matthews, J., 2008, “The 4P’s of Marketing Online”, , cited on 12 May 2008 </li></ul><ul><li>Straup, S., 2002, “The 4P’s of Marketing”, , cited on 7 May 2008 </li></ul><ul><li>Jain, A., 2007, “The 4Ps of Blog Marketing”, , cited on 12 May 2008 </li></ul><ul><li>Rubel, S., 2006, “The Four P’s of Blog Marketing”, , cited on 9 May 2008 </li></ul><ul><li>Rowse, D., 2005, “Ten Tips for Writing a Blog Post”, , cited on 12 May 2008 </li></ul><ul><li>McCarthy, 2008, “Marketing Mix 4P’s Model 5P’s”, , cited on 7 May 2008 </li></ul>