Akkad Digital SEO - PPC Agency Introduction
•
1 like•1,252 views
SEO, PPC, and Social media marketing introduction. What is SEO? what is search engine optimisation? what is ppc? paid search? how do i advertise on Facebook?
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Akkad Digital SEO - PPC Agency Introduction
Similar to Akkad Digital SEO - PPC Agency Introduction (20)
Recently uploaded
Recently uploaded (20)
Akkad Digital SEO - PPC Agency Introduction
- 2. www.AkkadDigital.com Akkad Digital – Introduction to SEO, PPC & Social Media Marketing.
- 4. What is Search Engine Optimization? The Geeky Explanation Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. SEO is the methodology of structuring qualified information on your site in a manner that makes it clear to internet searching tools what your substance is about, and what statements and expressions are by and large applicable to your site. As an Internet marketing technique SEO acknowledges how online searching tools work, what individuals hunt down, the real pursuit terms or decisive words sorted into internet searching tools and which web indexing tools are favored by their focused on gathering of people. Upgrading an online site might include altering its substance, HTML and partnered coding to both expand its appropriateness to particular decisive words and to uproot obstructions to the indexing exercises of web crawlers. Elevating a site to expand the amount of backlinks, or inbound connections, is another SEO plan. www.AkkadDigital.com
- 5. The Simple Explanation! It’s basically getting your website to rank higher on the Google search results. So for example IF you sell red Shoes, and someone types red shoes shop on Google, you want your website to show in the search results, particularly on the first page, since most people don’t go past the first page of the google results page. www.AkkadDigital.com
- 7. What Is Pay Per Click (PPC)? GEEKY EXPLANATION Pay Per Click also referred to as PPC is a digital marketing model used to bring targeted traffic to websites, in which advertisers pay the distributer (Google, Facebook, Yahoo/Bing) when the advert is clicked. PPC are Ads that appear above the organic search results on search networks such as Google, Yahoo or Bing. Ads are triggered when someone types a search query that matches your keyword(s) terms. Paid search Ads can also appear on content websites related to your product, service or topic. These are referred to as content ads and can be in text, image or video format. Online sites that use PPC ads will show an ad when a keyword inquiry matches a sponsor’s search term, or when a relevant website shows related material to your service or product. www.AkkadDigital.com
- 8. The Simple Explanation! Well, PPC is when Google shows your ad to match someone’s search query based on the keywords you bid for. So For example, if you have a shop that sells blue shoes, and someone types blue shoes shop in Google(Bing, Yahoo) your ad will show on top of the Normal search results, and on the side, and bottom. On the Next page is a screenshot of a Google PPC Ad. www.AkkadDigital.com
- 9. These are PPC Ads, in the slightly dark yellow box. www.AkkadDigital.com
- 11. www.AkkadDigital.com FacebookAdverts are paid messages coming from businesses and they can include social context about friends. People who like your Page spend an average of 2 times more as a customer than people who aren’t connected to you on Facebook. Learn how to reach the right people using adverts.
- 12. www.AkkadDigital.com Facebook Ads served based on your interests, pages you liked, age, location, language.etc.
- 14. www.AkkadDigital.com Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media advertising is about captivating and affecting your intended interest groups so they end up being more included, more reliable and eventually more gainful for you. Community, Conversation & Conversions. Engaging with your audience on Twitter, Facebook, Google Plus is a vital factor in any online marketing strategy. Social networking websites like Facebook have revolutionized the way brands communicate with their consumers just like the television did in the past.
- 15. www.AkkadDigital.com So in what manner can Social Media marketing show me a return on my investment? • Build a Loyal customer following • Establish brand Advocates • Generate Word of Mouth about your business • Reach the New Digital Consumer • Offer Better Customer Service. • Cheaper and essentially more powerful than old traditional advertising. At Akkad We help develop a Social media strategy that gives you the aforementioned apparatuses to listen and engage with your audience! We not only devise Your strategy but also implement it and help you reach your business goals!