Emirates Business Model & Its CSR

Emirates Business Model Essay
Layton discussed and identified specific factors to build a strong framework of marketing system to make it more efficiency and
effectiveness. To shape this strategy all factors should link it together starting with technology change, the growth of knowledge and
institutional factors all of these components must plat partially at least. The best result for growth and quality of life come if the marketing
system comes in the middle of this strategy and interacts with all factors.
Emirates Airlines
Applying Emirates Airlines in Laytons Model.
Technology and knowledge.
Entertainment.
Innovation
Research and development
Using mobile satellite phones on the flights.
Division of Labour.
Cutting cost by Outsourcing ... Show more content on Helpwriting.net ...
Using mobile satellite phones on the flights.
Emirates Airline comes in the top of the curve for using mobile phone in flight to make it easy to stay connected to family, friends and
colleagues on the ground by send and receive calls, sms and emails.
Division of Labour.
Cutting cost by Outsourcing labours from India and Pakistan and providing services to other airlines.
In terms of cost efficiency Emirates has proven to be the best cost performer in aviation industry. They maintain a strong network of
partners around the world. It procures cheap human resource from India and Pakistan for ground handling, maintenance, and catering also
it's provides ground handling services to 100 airliners at Dubai airport. Labour law in UAE forbidding strike and trade union which favours
Emirates 73% less costly compare to other airliners in Europe.
Institution.
Emirates group
Operates over than 2400 passenger fights per week from Dubai international airport to a05 cities in 62 countries across sic continents and
has over than 50,000 employees. Cargo activities are undertaken by the Emirates Group's Emirates Sky Cargo division.
The Royal family
During the mid–1980s, Gulf Air began to cut back its services to Dubai. As a result Emirates was conceived in March 1985 with backing
from Dubai's royal family, who's Dubai Royal Air Wing provided two of the airline's first aircraft.
Investment company of Dubai
Emirates airline
... Get more on HelpWriting.net ...

The Emirates Airline Group Is A Global Transport Group
2. Introduction to the Business environment.
Emirates Airline Group is a global transport group of companies' primarily comprising of Emirates Airlines and Dnata. Emirates Airlines is
an air carrier with "150 destinations across six continents" (Emirates Airline, 2016). Dnata is a ground handling, cargo, travel, and catering
operation. The company is privately owned by the Dubai government, it foundation was to service the needs of the people of Dubai. "The
air transport industry has a substantial economic impact, both through its own activities and as an enabler of other industries. Its
contribution includes direct, indirect and induced impacts" on surrounding communities. (ATAG: The economic & social benefits of air
transport, p, 6, para 1).
3. Back Ground and Purpose of The Emirates Group ... Show more content on Helpwriting.net ...
Gulf Air was the primary air carrier into Dubai began cutting back services to Dubai in the mid 1980's as a result Emirates Airlines was
conceived in March 1985. The fundamental purpose of an organization is to provide goods and services of value to its customers. (Collier
and Evans, 2015). Through aggressive marketing The Emirates Group have been successful in becoming order winners. Collier and Evans
(2015). States "order winners are good and services features and performance characterises that differentiate one customer benefits package
from another and win the customer's business. (p, 72).
4. Organizational Structure
The organizational structure defines how duties and tasks are formally grouped, divided, and coordinated; in accordance with work
departmentalization,

The Corporate Social Responsibility Of The Emirates Airline
In my report I will briefly mention about the CSR of Emirates Airline, Firstly CSR is very important for every company these days to
achieve success in sustainable society and to stay in humans mind.
CSR Stands for: The Corporate Social Responsibility means that any company has the responsibility toward the community such as any
social organization, more you work on CSR the more you will build trust and sustainable relationship with people.
CSR includes the satisfaction of the population together with maintaining a supportable environment.
Emirates Airline: Emirates is an air company established in Dubai, United Arab Emirates. The Emirates airline is a branch of The Emirates
Group, which is completely held by the administration of Dubai's Investment Corporation of Dubai, His Highness Sheikh Ahmed bin Saeed
Al–Maktoum is the Chairman and Main Policymaking of Emirates Airline & Group.
Facts about Emirates Airline: 1st founded in 1985, and started its operation on 25–10–1985, 2nd Largest Airline in Middle East, 3rd It
operates 3300 flights per week with 66725 Employees, 4th in 2017 Emirates mark esteem grows 17% to achieve US$7.7 billion, 5th
Emirates aim to have over 320 aircraft by 2018. Main CSR responsibilities: Advance social interaction–enhance environment ... Show more
content on Helpwriting.net ...
The objective of this enterprise is to support non–profit environmental or organizations by providing a funding award of up to $150,000. 'A
Greener Tomorrow' is an outcome of Emirates' commitment to achieve sustainability and environmental conservation. Through 'A Greener
Tomorrow', Emirates is able to support organizations that work at the grassroots level in engaging with communities to conserve their
environment. Emirates are pleased with the positive impact that the winners of 'A Greener Tomorrow' have had on their communities and
they look forward to following their progress into the

The Regional Development Organization : Rcreee Or Regional...
1 The Regional Development Organization, RCREEE RCREEE or regional center for renewable energy and energy efficiency is an inde–
pendent, intergovernmental regional policy think tank and not for profit organization that founded in June, 2008 and has 17 member
countries. Its member states are Arab countries and it aims to promote and increase the adoption of renewable energy and energy efficiency
in the member states countries and the whole Arab region. It col–laborates –on regional basis– with decision makers, NGOs, governments,
international organizations, private businesses etc. trying to achieve its regional goals and objec–tives in a specific working areas. It works
in specific areas: research and develop–ment, policies and regulations, capacity development, private investment promotion and technical
assistance. RCREEE setup is sponsored and financed by the member state contributions, GIZ, DANIDA and NREA (RCREEE, 2016a). 1.1
Vision and Mission RCREEE has very ambitious vision and mission that inspire a lot of stakeholders who cooperate with RCREEE to
achieve a more sustainable region (RCREEE, 2016b). The vision and mission statements respectively are: "The energy systems in the Arab
region are characterized by a significant share of renewable resources and a highly–efficient use of energy." "To initiate regional policy
dialogues and promote strategies and partnerships favora–ble to renewable energy and energy efficiency investments in the Arab member
states." As

Business Research : Qantas And Emirates
University of New South Wales
Marketing Research
AVIA2501 – Individual Assigement
Yuen HIu Yeung Dominic (3486765)
2015/4/7
Content
1. INTRODUCTION 3
2. IMPACT ON QANTAS AND EMIRATES 4
2.1 ROUTING AND FLEET OF QANTAS AND EMIRATES 4
2.2 MEMBERSHIP / ALLIANCE 5
2.3 NUMBER OF PASSENGER FLYING TO AND FROM EUROPE 5
2.4 REVENUE OF QANTAS AND EMIRATES 6
2.5 QANTAS VS EMIRATES 6
3. IMPACT ON THE MARKET BETWEEN AUSTRALIAAND EUROPE 8
3.1 IMPACT ON OTHER AIRLINES (INDIRECT ROUTING) 8
3.2 IMPACT ON OTHER AIRLINES (DIRECT ROUTING) 9
3.3 VIRGIN AUSTRALIA – ETIHAD AIRWAYS 9
4. CONCLUSION 10
5. References 11
1. INTRODUCTION
On April 2013, it is a milestone for Qantas airways in its history that Qantas ended their ... Show more content on Helpwriting.net ...
2. IMPACT ON QANTAS AND EMIRATES After activating the agreement with Emirates, Qantas did expand a lot on its international
network. Under the agreement, Qantas and Emirates are going to coordinate their operations such as planning, scheduling and operating
their capacity, etc.(ACCC, 2012)
2.1 ROUTING AND FLEET OF QANTAS AND EMIRATES In the past, Qantas had just offered 45 weekly services to Singapore and 5
one–stop service to Europe.(Flynn, 2012) For now, with the partnership, they offer 98 weekly services from 5 main cities in Australia which
are Sydney, Melbourne, Perth, Brisbane and Adelaide to Dubai International Airport. Then, passenger can connect to over 40 destinations in
Europe and also 86 destinations in Middle East and Africa.(Qantas, 2015a) From the right hand side, we can see the network between two
countries. The first figure shows after changing to a new hub, the routing from Australia to Dubai and the following connecting routing.
And the second one show after flying from Dubai to London, passengers can continue their journey to different cities in Europe. Beside of
increasing the route, the fleet of Qantas has been also well organized. To enhance the flying experience for passenger, Qantas now operate a
daily service from Australia to London Heathrow by using the largest passenger aircraft airbus A380. On the other hand Emirates also
operate the extended ranged Boeing B777 to fly from Dubai to

Qantas and Emirates: Strategic Alliance Analysis Essay
The strategic alliance between Qantas and Emirates was a result of a careful analysis of the airline industry and its involving competitors.
Emirates CEO, Tim Clark specified that he has been closely monitoring Qantas until he saw an opportunity for both companies through a
strategic alliance, mentioning that Qantas had a problem with its international segment where Emirates could help with (Joyce, 2013). The
5 year strategic alliance does not restrict to code–sharing as it includes collaboration on scheduling, pricing and sales while taking equity in
each other company is out of the question, mostly because of the uneven powers between organisations (World News Australia, 2013).
Since 2011, Qantas started to restructure its marketing and ... Show more content on Helpwriting.net ...
Through s Porters Five Forces analysis (Figure 1 – Appendices) the greatest threat for Qantas is the rivalry. Qantas is taking advantage of
this opportunity as through the alliance it creates greater certainty for the shareholders while also being able to increase its numbers in
international routes to 33 one–stop destinations in Europe in addition to 31 one–stop destinations in the Middle East and North Africa
(Ryan, 2012). Additionally, as competition was putting pressure on the market while Qantas was restricted by financial reasons, this
alliance came as a great opportunity. Furthermore, from 31st of March Qantas frequent flier point users were able to book Emirates flights
while the customers' high status with Qantas was recognized at Emirates as well. Lastly, on European, Asian and African destinations
Qantas mirrored Emirates baggage policies (from 20kg to 30kg) (Panaus Travel, 2013).
Combined, Qantas along Emirates offer 98 weekly routes between Dubai and Australia. This deal improved Qantas' profit before tax with
an increase of 80/90 million A$ in 2012/2013 while projecting an increase of around 400 million A$ in the financial year 2013/2014
according to an analyst at Macquarie (Joyce, 2013). This alliance surpassed the existing partnership – Etihad Airways/Virgin Australia
which covers only 30 European routes (Varley, 2013). Ultimately, the alliance helped divert capital resources from Europe to

Emirates Airlines: History And History Of Emirates Airlines
Emirates Airlines
History
In 1985 Emirates Airlines was established by Dubai Government with just two aircrafts. Today Emirates has 83 aircrafts files to 78
destinations in 55 countries worldwide. It has a large number of cabin crews from 95 nationalities. It recently made an aircraft orders worth
more than $ 26 billion for 45 Airbus A380, which makes the company the world's largest purchaser of Airbus's super–jumbo. (About
Emirates)
Emirates Airlines recently becomes one of the fastest growing airlines and the fifth–most–profitable airline in the world. It has been
growing by more than 20% a year since the last 17 years making a profit of $637 million in 2004–05.
Emirates Airlines is committed to achieve its mission, namely "offering consistently high–quality value–for–money service and to be the
best airline on all of its routes". Accordingly, it is known as an innovative and customer–oriented provider of advanced services, such as
offering personal entertainment system in all classes, 18 TV channels, 22 audio channels and online booking service which enables
customers to ... Show more content on Helpwriting.net ...
SWOT analysis
Strengths:
. Flights cover almost the whole world
.High brand awareness "fly emirates"
.Strong financial position
.Strong backing of Dubai government
.High quality of service .Eco–efficient air craft engines .Emirates is a sponsor of numerous festivals and sporting events
.The on–board kitchens are the most eco–efficient in the world and they recycle more than 100 tonnes of paper.
– Weakness: .Difficulty to occupy U.S. Market .Doesn't cater to middle class and budget traveler
– Opportunities: .Increasing demand for air transportation .Low charges and fees at Dubai airport
– Threats:
.Competitor's aggressive strategies. .Low cost carriers
Competitors

The Business Model Of Emirates: Airline Business Model
Business Model of Emirates:
Emirates business model is based on the following premises:
Labour cost economies: Emirates has a lean workforce and young fleet. This accounts for its extraordinary low cost and a strong cost–based
competitive profile. The lean workforce further triggers and makes Emirates a leading low cost "no frills" airlines when compared to its
competitors. Another reason which allows the airline to minimise overheads is its simple organizational structure.
Government blithe support: The Emirates Airline business model is one that is independent and self–sustainable. The airline doesn't gain
from reduced fuel rates or other monetary support from the government of Dubai. However the government offers remarkable support ...
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This is mainly because new companies propose more attractive product with low cost. In airline industry these threats are comparatively
low as barriers are high. Some challenges that new entrants face are, Capital requirements and brand name & loyalty. It seems, to all
appearances, that the airline industry is a low entry barrier industry. Finance, the prime entry barriers, is readily available in the Middle East
and technology and expertise are purchasable. Power of Suppliers: Suppliers can easily change market trend through their high demand and
control on prices and quality of their products & services. Boeing and Airbus are globally suppliers of the airline industry. Also, the
likelihood of a supplier integrating vertically isn't very likely.
Power of Buyers: Buyers are also can change the industry trend due to their demands for high quality, demand for low prices and also have
skill I reduction of the cost.
The bargaining power of airline industry buyers in the Middle East is quite low. Buyers are more powerful due to huge amount of
passengers in market and approximately 1.8 billion

Case Study Of Emirates Airlines: Connecting The Unconnected
Emirates Airline– Connecting the unconnected
(Written Analysis of the Case)
By
Jayendra Dissanayake
(2014/MBA/IB/WE/02/056)
Submission Date: 15th July 2015
Course: MBAIB 7425 –International Business Environment
Lecturer: Dr.Chaminda Hettiarachchi
Postgraduate & Mid – Career Development Unit
Faculty of management & Finance
University of Colombo
2015
To : The President of Emirates Airlines
From: Consultant – International Strategic Management
Report on Analysis and recommendation of Emirates Airlines on future international strategies
Introduction about Emirates
Emirates were indeed a global success story in business world as well as aviation industry. Within a short tenure of two and half decades
Emirates established it is ... Show more content on Helpwriting.net ...
Initially Emirates airline started as a Middle East regional airline services provider, connecting the uncovered locations. Emirates has
extended its coverage and services worldwide and making challengeable condition to the competitors in the industry. In addition Emirates
airlines target of investing more funds in blooming markets enabled Emirates airline to develop their market.
Further Emirates had the aspiration of becoming an international airline brand name from the airline establishment. The initial step of
Emirates airline it made Emirates to connect with international airline services and start up to marketing the brand, serve worldwide. Even
the Emirates airlines Employees had the vision and cultivated the mentality to build the Emirates brand internationally. All These
motivational aspects made the pathways to the emirates airlines for rapid development and wide spreading on the routes.
The Role importance of Dubai in Emirates

Emirates Critical Success Factors
The idea of Critical success factors (CFS) was first presented by D.Ronald Daniel in 1960. The definition of (CFS) is the essential areas of
activity that should be performed in professional way to meet the objectives and the certain aims on which the business based on to create
success.
According to mind tools (2014)
According to our case study (Emirates Group) there is four main (CFS) as shown below:
1– Extending their brand reach they continued to invest strategically through 2013 – 2014 to make towards their goal to become global life
style brand.
2– Focus on result and long–terms goals is guiding principles for emirates to meet there growth targets .
3– Taking their people (employee) further by keeping the dynamic staffing need across the company remained significant task for their
human resource team.
4– Taking the emirates experience further by work hard to continually raise the bar across their business.
Then this some information's (key indicators) guide us to monitor if emirates being good by reference to the critical success factors:
1– This year Emirates group expanded their brand reach by signing as official partner of the Roland garros tennis tournament in Paris at 5
years .
2– Emirates group despite launching ten new passengers routes to increase their seat capacity.
3– ... Show more content on Helpwriting.net ...
In the motivation it can motivate managers to better performance not only that but also provide a basis for a system of control. According
to. McLane and Atrill(2012) for example in emirates group yearly they The company allocates a certain amount of budget for managers and
employees to help them develop their abilities and give them the necessary training courses, but the time and the amount specified in the
budget and cannot increase the amount allocated for this purpose, under any

Gender Issues Within The Arab World
Executive Summary: In my research brief I focus on gender issues in the Arab world because the situation is getting better but still the
problem is there and women are suffering there. The implementations I suggest might not be supported by the government , but with the
help of national organizations they should realize that your sex does not matter you still have equal rights. In Phakistan, in every third hour
a woman is raped and there is not any law to support her because the court needs eyewitness which is impossible to have in such situation.
In Afghanistan, women can not have sexual life before getting married. These are real issues all in connection with women's rights because
in those countries, men use women and they cannot protect themselves.
Outline the problem: Women's situation is possible and necessary to change, because women are not subordinate to a man by nature. But
the Arab society does this to women and nothing has changed over the last few decades so it seems if it would natural and self–evident to
men to use women. The growing number of women 's movements have shown the need for change. The change should be focusing on the
entrenched social convection, which departed from the times of Islam teachings.
It is also possible to form and regulate conditions that may be favorable to male–female relations and Islamic cultures can meet. I
emphasize that the Muslim feminism is not comparable to the Western feminism, the problem is rooted there that society

Emirates Marketing Strategy
Introduction
Emirates is an airline based in Dubai, United Arab Emirates. The airline is a subsidiary of the Emirates Group, which is wholly owned by
the government of Dubai's, Investment Corporation of Dubai. (gulfnews.com, 2008). Emirates is the largest airline in the Middle East,
operating nearly 3,400 flights per week, from its hub at the Dubai International Airport, to more than 142 cities in 78 countries across 6
continents. (emirates.com)
The airline is ranked amongst the top ten carriers worldwide in terms of passenger kilometers, and has become the largest airline in the
Middle East in terms of revenue, fleet size, and passengers carried as of 2007. (gulfnews.com, 2007) In 2012 the airline was the fourth
largest airline in the world in terms of international passengers carried, and scheduled passenger – kilometers flown. ... Show more content
on Helpwriting.net ...
They have a relationship with every disadvantages member of the community they serve in. As well as they strive to improve the lives of
those people who have been struck by poverty. Also being an aviation company, they have the right means to deliver aids during tragedies
and wars. (theemiratesgroup.com)
Marketing Strategies
Hello Tomorrow
In 2012, Emirates Airlines had launched their new global platform, "Hello Tomorrow", this allowed Emirates airlines, to enable global
connectivity and that lead customers to have meaningful experiences. This also lead to the revolution within Emirates as they sifted from a
travel brand to a global lifestyle brand. (emirates.com)
"Hello Tomorrow, is about inspiring people to greet tomorrow's unlimited potential, now." The word 'Hello' is like a greeting, an invitation
for people to a place, a new experience. 'Tomorrow' is the time it represents the future, Emirates is trying to ask their customers, 'where will
tomorrow take you?' to show that everyday they can travel somewhere new, have a new experience.

Successful Military Operations: Operation Desert Storm
Desert Storm, one of the most successful military ops in military history. They went in and went down to business then gone out just like
every other mission should be done. Despite its brutality this Op could be decided as a U.S. victory. Desert Storm all started with the Gulf
war. The gulf war was started by two Eastern countries who always seem to fight over all of the little things in life that may or may not be
true. It all started on the 17th of July in the year of 1990 when Iraqi leader Saddam Hussein thought that the United Arab Emirates and
Kuwait of flooding the worlds oil industry. Rumaila oil field is a oil line that runs beneath the two countries. Hussein then accused Kuwait
of stealing oil directly from the pipeline. Then ... Show more content on Helpwriting.net ...
During the air war, Iraq lost a huge chunk of their air force. Totaling up to a loss of 234 aircrafts, which 90 were destroyed during battle, 16
took by allied ground forces and an outstanding 122 retreated to Iran and the remaining 6 were lost with no combat seen.
The air force acted under all conditions, they took place in close contact to far and huge targets to small individual targets. As the war
continued they were beginning to use the air force to increase the odds of the ground troops. They sent them after enemy tanks, artillery,
and ground forces to be sure that the ground missions were a success and not alway a fail. Desert Storm was also the debut war for some of
the military's new air equipment.
After everything was all said and done for the war game, the air force dropped a jaw dropping 88,500 tons of ordnance across the
battlefield. On the last day of the war they flew a total of 600 missions all together in one day. At the end of air the air force finished with
huge impressive successes. The sea war was also a huge factor during the war. Considering they launched the first attack to kick–off Desert
Storm they to had great success. The United States had a total of 115 watercrafts deployed and active during the Op. To kick off the
operation they began firing missile after missile to handicap the Iraqi forces. The navy was generally used to supply the pilots a place to
sleep, eat and be safe. They also took out long range

Emirates Airlines
9 –7 1 4 –4 3 2
JANUARY 29, 2014
JUAN ALCÁCER
JOHN CLAYTON
Emirates Airline: Connecting the Unconnected
Introduction
Late afternoon was fading to dusk as Tim Clark, President of Emirates Airline, gazed out at the large crowds mingling outside at the 2013
Dubai Airshow. Front and center at the event was the official program launch of the Boeing 777X, a massive new hit thanks to Emirates'
record order of 150 new planes. Valued at $76 billion at list prices, this was the largest airplane deal ever inked. Letting his thoughts drift,
he noted, he imagined with pride these planes joining the collection of widebodied Emirates planes assembled on the tarmac of Dubai
International Airport, ready to ferry passengers from Europe, Asia, ... Show more content on Helpwriting.net ...
As the sunset reflected its dying rays on the aircraft on display, he pushed these thoughts to the back of his mind and returned to the event at
hand.
Aviation in the Middle East
The 1980s aviation market in the Middle East was dominated by Gulf Air, a regional carrier backed by the states of Bahrain, Oman, Qatar,
and the emirate of Abu Dhabi. While several European carriers serviced the region, the overall market was small and Gulf Air maintained a
high market share. The majority of its flights emanated from its four hub cities to points in the Middle East, South
Asia, and Europe, primarily on a point–to–point network.
As a non–core city for Gulf Air, Dubai experienced reductions in air service in 1985 that compelled
Dubai's leaders to launch its own airline. Local airline expertise was minimal, so the royal family commissioned a small team of expatriate
airline veterans, helmed by Sir Maurice Flanagan, to charter the service they named Emirates. Divisional Senior Vice President (SVP) of
Corporate
Communications, Marketing & Brand Boutros Boutros remarked, "Locals or expats, management all had the same outlook and shared
mentality, which ultimately helped build a successful and cohesive executive team."6 Armed with only two planes and $10 million in seed
capital provided by the
Government of Dubai, the airline initially developed a regional focus to connect underserved markets. Emirates

Compare And Contrast Emirates Airline And Mcdonalds
Propelling operations with only two aircrafts in 1985, Emirates Airline now flies the world's greatest armadas of Airbus A380s and Boeing
777s, offering clients the solaces of the latest and most productive wide–body airplanes in the skies (The Emirates Group). Whereas,
McDonald's, with more than 34,000 restaurants worldwide and 1.8 million employees is the world's biggest restaurant chain. Roughly three
million customers are served in the 1,200 restaurants in the UK daily and about 97,000 individuals are employed with the investment of
over £40million on development and training each year (McDonald's, 2017). Emirates Airline and McDonald's, two very different
companies, in the oligopoly market structure and monopolistic market structure respectively both have their own unique way in running
their businesses. In an oligopoly market like Emirates airlines, there are few enough firms to create barriers to be raised against the entry of
new firms (Sloman, J. et al, 2010). Firms like Emirates Airline, Qatar Airways and British Airways are the few firms that dominate the
market by providing flights domestically and internationally so it would be hard for new firms to enter the market as they would need a
large amount of capital to be able to purchase new aircrafts and hire experienced pilots to bring up the name of the company. They may also
collude to change prices of air tickets which makes them price makers. Emirates embraced the methodology of dynamic pricing which
helps

A Swot Analysis Of Grown And Sewn Company
The main firm that has been selected for the purpose of this analysis is the Grown and Sewn organization. This company operates in the
fashion industry where it deals with the supply of various forms of fashion products. This company is situated in New York town which
also happens to be the largest source of most of its target market for the products that it offers. The principal objective of this essay is to
conduct a microeconomic analysis of the Grown and Sewn Company in order to reveal the manner in which the organizational affairs are
organized to benefit the company's in interests. The products offered here are typically the ones that one would expect in any fashion store
across the world. However, Grown and Sewn specializes in the ... Show more content on Helpwriting.net ...
Specialization has been a very useful property for the organization as it has led to the situation whereby it has a well–defined reputation and
identity in the market and the industry in general. The fact that the company specializes basically in the production of the khaki–made
men's pants makes it a very specific destination for most of the customers who are interested in these products. On the other hand, this
property proves to some extent as the challenge facing the organization in many ways. The fact that they principally specialize in the
production of a specific product results into the situation whereby they are seen to be discriminative with their production. The products
offered by the company are mainly meant for men while the other categories of customers are left with very little or nothing to enjoy from
the organization. The decision to stick with only a portion of the market has also resulted into the situation whereby the company's market
and potential buyers are restricted to within a very narrow domain. Being discriminative on the number or category of the consumers served
is obviously a way through which the size of the accessible market is reduced. This condition has in more than one occasion provided the
company's competitors with advantages over it. Those organizations that are actively involved in the production of wide varieties

Analysis Of The Dead By Charlie Higson
This summer, I read the book The Dead by Charlie Higson is a novel about a large group of kids, left to live by themselves without
guidance from their parents. In this run–down setting of London, England, people who are over the age of 16 turn into kid hunting, flesh–
eating zombies. The younger kids are forced to live on their own, fighting for life against the wrath of the Adults. The message Higson
showed in his book is: after people are forced to rely on themselves without experience, their lack of experience and knowledge will lead
them to failure.
In the novel, the kids face constant fear and by telling the story from a 3rd person omniscient point of view, Higson can really show how
they are forced to only appeal their need for survival. The adults are a mysterious entity to the kids. Since they are doing things only to live,
their actions are limited. "We think there's something in us that adults need to eat in order to stay alive," (375). They move in groups to
keep support between the kids, and by doing this, their fear of adults is slightly eased.
Connecting the fact that the kids are living in fear to that London is big, the kids are constantly moving. The possibilities of adults attacking
the kids at any point are endless. "And when it had gotten really bad, when those adults who'd gotten sick but hadn't died had started to turn
on the kids, attacking them like wild animals," (8). These kids start to constantly move because of their fear. This causes

Airline Transportation Has Become The Most Important Part...
Airline transportation has become the most important part of the modern transportation system because of the nature of benefits it presents
to the society and the other industries and fields that depends on it. Airline industry is undoubtedly critical in creating a new global
economy in which is growing at a faster rate. Airline transportation is very essential today because it supports other industries through its
globalization objectives that are good for the businesses and organizations around the globe. These needs in terms of business opportunities
creates pressure for both the plane manufacturers and the airline companies in which drives them into increasing innovations, inventions
and investments that satisfy consumers. Emirates Airlines is one of such airline companies that have capitalized on this opportunity to grow
into a global company. It has grown to become the successful airline in the world and the largest in the Middle East region (Emirates,
2012). The Emirates Group which also manages the airline is based in Dubai. The group was founded in 1985 launching a strong
foundation in aviation, tourism, travel and leisure industries. Emirates Airlines Company is part of the United Arab Emirate government.
The government played a critical role in the formation of the company which was way in which it could enhance growth of the carrier
network of the airline company to a substantial level. Emirates Airlines main activity is basically in the provision of commercial

The Keystone Xl Pipeline Is The United States National...
The second reason for the immediate approval of the Keystone XL Pipeline is the United States national security risk that results from the
dependence on foreign oil, lack of jobs and supply of oil. The United States has been dependent on the unstable Middle East for the past
few decades as one of their limited sources of oil. It is a necessity to empower ourselves and relieve the constraints of OPEC off the United
States. OPEC, the organization that controls the oil prices and how much oil is produced, has members that are the largest oil producers in
the world and most of them reside in the Middle East. OPEC can lower the production of oil, which will result in an increase in oil prices.
Everything economically revolves around the price ... Show more content on Helpwriting.net ...
One example of how the United States dependency on foreign oil affects us is the situation in Iran. Iran is building a nuclear power plant,
but that goes against the world law for Iran. Iran has threatened the world with the use of nuclear weapons and the creation of a nuclear
power plant could help achieve those threats. The United States is struggling to deal with the actions of Iran because of the large amounts of
oil they produce and export. They United States has to act on their own because the countries within the European Union do not want to
upset Iran and compromise one of their supplies of oil. Many countries are taking advantage of their access of fossil fuels and going against
United States foreign policy. However, if the United States controlled their own supply of oil they would be able to handle problems in the
way that best suits them and the rest of the world. Another way that would ensure the United States national security is allowing ourselves
to regulate how the crude oil is refined and guarantee clean oil is provided to consumers (About the Project). We would be able to control
the way the oil is refined because the Keystone XL pipeline goes from the tar sands of Alberta directly to the refineries in Steele City,
Nebraska. With the most up–to–date technology the once toxic tar sand oil would be converted to the pure oil like that oil refined from the

Difference Between Emirates Airline And Dnata
Emirates airline and Dnata work hand in hand to provide the best service when it comes to traveling and entertainment, they both belong to
Emirates group which is a highly profitable business with a turnover of approximately US$18.4 billion and over 50,000 employees. With
more than 50,000 employees it would be a challenge to maintain such high standards when it comes to customer service. Emirates airline is
a Dubai based airline that has received more than 400 international awards for excellence since its launch in 1985. The airline is one of the
fastest growing airlines and operates over a 100 routes across Europe, the Middle East, the Far East, Africa, Asia and North America. The
airline works alongside Dnata which is one of the leading cargo service ... Show more content on Helpwriting.net ...
Since customer service plays a leading role in customer care at Dubai International Airport and is vital to the functions of Dnata's ground
handling operations. To ensure top quality check–in service Dnata has installed state–of–the–art check–in systems to enable fast and
efficient check–in for together with world–class customer service. Dnata air–side and transfer–desk staff provides customer assistance in all
the three terminals of Dubai international airport to ensure efficient turnaround of transfer passengers and to help ensure maintenance of
on–time departures for flights 24 hours a day all year long. Their staff are trained to offer assistance to passengers with special needs,
including unaccompanied minors and with reduced mobility.Dnata provides passengers with a 'meet and assist' service called Marhaba ,
which was established in 1991 and is provided in Dubai International Airport available for both arriving and departing passengers travelling
with any airline or classes of travel. The service includes a City stop service which Passengers in transit for more than eight hours can visit
Dubai with a 96–hour visa, hotel accommodation, ground transfers and the Marhaba 'Meet and Greet' service on

The United Relations Between India And Indian Immigrants
Abstract: History of independence has involuntarily caused a change noticeable in the rise of immigration and immigrants –in a country
where development, prosperity, independence echoed and still echoes in the hearts of millions. This paper calls for an approach to
determine and understand the plight of documented and undocumented immigrant– labour force or working sector. 1973 to 1974 had an
exodus oil boom in the reign of gulf countries– highlighting Saudi Arabia, the formation and impact on India and Indian immigrants is
formidable. An exigency of cure – highlight in the aspects of misery faced by such immigrants and the asylum rules, the bilateral
agreements to the treaties in regard to international standards, who are and will be putting up with such twin difficulties. A study in the light
of migrant misery and laws, with solutions drawn, would suffuse such disparity.
Key words: Indian migrants; gulf corporation council; Indo–Saudi bilateral agreement; migrant challenges; asylum laws. Biographical
notes: Maitreyi Kannur is a student at M.S Ramaiah College of law, pursuing a five year undergraduate integrated law degree. She aspires
to work in the field of international immigration in the near future and is keen on analysing and enforcing better Indian asylum immigration
laws.
1 Introduction:
It was once a dream, a dream that prevailed in the hearts of millions and moved nations but sought ignition through a speech in the year
1963. This dream sees no territory;

The Qantas Emirates Agreement Commenced
The Qantas–Emirates agreement commenced in April 2013. What impact has this partnership had on the two airlines, and on the market
between Australia and Europe? The new Qantas–Emirates agreement that commenced in April 2013 had a significant impact on both
airlines as there were substantial benefits that were now offered to both airlines customers. The new partnership gave Qantas' customers
access to Emirates' vast network in Europe, the Middle East and North Africa while Emirates customers benefit from gaining access to
Qantas' unmatched Australian domestic and regional network. Meanwhile both airlines customers also enjoy the benefit from the premium
products now offered such as new world–wide lounges, enhanced products in terms of seats, meals and inflight entertainment as well as
frequent flyer programs. The new agreement also gives both airlines significant advantage in network over its competitors between
Australia and Europe.
According to ACCC chairman Rod Sims 'The ACCC considers that the alliance is likely to result in public benefits through enhanced
products and service offerings by the airlines, and improved operating efficiency" and this was perhaps one of the biggest impacts of this
partnership on both airlines. It is certain that the new look of the premium product offered through this partnership will not only give
existing customers a unique flying experience but also because of its premium appearance and distinctiveness will certainly attract more

Rivalry Of Emirates Airlines
There is no use denying the fact that modern world belongs to giant international corporations which try to spread their influence and
increase the level of their incomes. Certainly, money and organizations which produce them have always been important for the functioning
of society. Since the creation of money people became dependant on this tool, though, in modern world the situation is unique. Never in the
history money the issue of money was so topical and important and never corporations, which deal with them, had such a great power.
Though, it is obvious that great number of corporations which want to become beneficial and obtain great incomes lead to the appearance
of rivalry. Trying to win it, companies perform different actions ... Show more content on Helpwriting.net ...
The company is relatively young. It was founded in 1985 and is one of the youngest companies of this sort in the world (The Emirates
story, n.d). Moreover, is should be said that at the beginning its main aim was to guarantees delivery of tourists to the region. However,
being sponsored by the government of the UAE the company started its blistering development. New planes were bought and new
directions organized. Emirates Airlines has never stopped in its development and that is why nowadays it is one of the greatest international
carriers, and the seventh largest airline in the world in terms of revenue (The Emirates story, n.d). The company does not have rivals in the
Middle East and its current tempos of development allow to suggest that in several years it can become the best airline company in the
world, leaving behind such giants as Lufthansa or American Airlines. The company mainly uses planes made by Boeing and Airbus.
Nowadays there are 176 planes which can deliver people to any place in the world. With this in mind it is possible to say that Emirates
Airlines is a huge international corporation which has its offices all over the

Emirates Airlines
Assignment
On
Strategic Management
Of
Emirates Airlines
Course Title: Strategic Management Course No: 409
Submitted To: Tanvir M H Arif Associate Professor
Department of Finance & Banking.
University of Chittagong.
Submitted By:
Group:
B.B.A. (4th Year)–Mid Term
Session: 2008–2009
Department of Finance & Banking
University of Chittagong
Serial number
Name
ID
Email ID
01
Sakhina Khatoon
09303019
Sakinasoma76@gmail.com
02
Kushum Akter Soma
09303056
Kushum_soma@yahoo.com
03
Hero Akter
09303085
hiruakter@gmail.com
04
Bibi ... Show more content on Helpwriting.net ...
It is one of the most reputable Airline companies in the Asian continent and also in the other countries of the world. Emirates Airline is
owned by the Dubai's Government. Dubai is one of the fast growing cities in the Middle Eastern region. (Butler & Keller, 2000) The
company was established in 1985 with two leased aircraft from a rudimentary airport. Emirates vision is to build and maintain the market
leadership that looks beyond conventional track. Emirates provide an extensive network of services within the Middle East as well as to
Africa, East Asia, South Asia, Australia, North America, Europe and South America. It operates an exclusively wide–bodied aircraft fleet,
composed of three aircraft families: the Airbus A 330/A 340, Airbus A 380 and the Boeing 777. The local competitors for Emirates are the
Etihad, Air Arabian, Gulf Airways and global competitors are British Airways, Singapore Airlines and the like.
2
1.2) Aims and Objectives of the Study : Aim:
To know about the strategic management.

State Crime, Rape, And Victimization
Introduction
In relation to corporate crime, the study of state crime is relatively limited. I believe this is because the lack of international bodies to set
the over–arching guidance of what crime is and when it has taken place. In this paper, I will talk about state crimes such as trafficking,
genocide, rape, discrimination and victimization. I will also use the authors definition of state crime which defines state crime victims as
''those individuals or groups of individuals who have experienced economic, cultural, or physical harm, pain, exclusion, or exploitation
because of tacit or explicit state actions or policies which violate law or generally defined human rights '' (Kauzlarich et al., 2002). Many
state crimes are conducted via individuals or assigned representatives of the government, such as the head of the Food and Drug
Administration (FDA). I will relate a unique case to each of the six principles listed in the "Toward a Victimology of State Crime" article.
Victims of State Crime Tend to be among the Least Socially Powerful Actors
United Arab Emirates: Trapped, Exploited, Abused
Execution for Body Parts: A Case of State Crime
The authors of "Toward a Victimology of State Crime" attribute much of their explanation of crimes against the least socially powerful
actors to people such as civilians in war, people targeted for genocide, workers, and the homeless (Kauzlarich, 2001), but I have drawn a
correlation with the treatment of migrate workers to the United

The Emirates Based Aviation Group Essay
Introduction
The Emirates Group, a UAE based aviation group whom owns Emirates Airlines also known as Fly Emirates and Emirates Sky Cargo, that
was founded on the year 1985. The organization started off with only two aircrafts, flying from Dubai to Karachi. Now, Fly Emirates is the
largest airline in the Middle East and the second largest airline in the world by schedule revenue miles flown, carrying around 1990
passengers per week and operating approximately 3600 flight per week (EMIRATES 2016). The services are internationally known to be of
a high class, comfort in the skies with reasonable air fares, gaining the tittle as the Best Passenger Airline and the Most Valuable Airline, in
the world (EMIRATES 2016). Emirates operates its networks from its hub, Dubai International Airport to more than 125 destinations
throughout 6 continents. The airline owns many aircrafts, including the Airbus A380, Boeing 777–300ER and the latest, Boeing 777–9.
Similarly, the organization has approximately 68000 employees, from 101 nations. Likewise, Emirates Airlines has a sister company called
Emirates Sky Cargo which handles the air freight, internationally. Cargo operations commenced in the year 1989 and like Emirates Airlines,
Emirates Sky Cargo is equally branded by the people (EMIRATES 2016).
The SWOT analysis is a study that can determine Emirates Airline's Strengths, Weakness as well as the Opportunities and the Threats. This
report will clearly analyze Emirates Airlines using the

Irregular Warfare Against Isis / Isil
Irregular Warfare against ISIS/ISIL Before I commence to identify some of the Irregular Warfare (IW) activities seen in this war against the
Islamic State of Iraq and Syria and Islamic State of Iraq and al–Sham (ISIS/ISIL), I would like to briefly define the term Irregular Warfare
and describe what ISIS/ISIL really is. Irregular Warfare is described as a violent struggle among state and non–state actors for legitimacy
and influence over the relevant population(s). Irregular Warfare is a deviation from a traditional form of warfare where actors may use non–
traditional methods such as guerrilla warfare, terrorism, sabotage, subversion, criminal activities, and insurgency for control of relevant
populations. Irregular Warfare is considered as strategically important as a traditional warfare (DODD 3000.07). ISIS/ISIL is an
unrecognized state and a Jihadist militant group operating in Iraq and Syria. The group claims religious authority over all Muslims and
aspires to a macro state, which includes many countries in the Middle East: Cyprus, Jordan, Kuwait, Israel, Lebanon, Palestine, and part of
Syria. ISIS is known for its uncompromising interpretation of Islam. The group is responsible for brutal violence against Shia Muslims and
Christians. They started an attack against the Iraqi government forces in June of 2014 and many mercenaries joined the group. ISIS has
gain great popularity since last year and has become a big threat to the whole world. The group was

Strategic Management in a Global Context
Strategic Management in A Global Context
Instructor: Mark Louis Ulrich
Team Project
By: Amer Nasser
Hanh Nguyen
Lars Boelke
Wila Yu
Airline Industry
History:
The first ever scheduled airline was launched in St. Petersburg, Florida, a city not generally considered that can boast of an aviation. But on
January 1, 1914, the St.
Petersburg–Tampa Airboat Line was born there––the world 's first scheduled airline using winged aircraft. A plaque on the entrance to St.
Petersburg International Airport proclaims: "The Birthplace of Scheduled Air Transportation."
Since then the industry has faced dramatic growth. Especially in the post WWII period, with the rising of jet engine planes the number
passengers raised from year to year. ... Show more content on Helpwriting.net ...
Therefore the US Department of Transportation differentiates between, major, national and regional carriers according to revenue base.
This oligopoly is still controlled by regulatory influences as the opening of slots for foreign carriers on domestic markets. For example,
does the EU and the US currently discuss a reciprocal opening of their domestic airspace?
Airline Industry Value Chain
INBOUND
LOGISTICS
OPERATIONS OUTBOUND
LOGISTICS
MARKETING
AND SALES
SERVICE
PROCUREMENT
TECHNOLOGY
DEVELOPMENT
HUMAN
RESOURCE
MANAGEMENT
FIRM
INFRASTRUCTURE
Adapted with the permission of Michael E. Porter from Competitive Advantage: Creating and Sustaining Superior
Performance, copyright 1985 by Michael E. Porter.
–Financial Policy – Accounting –Regulatory Compliance – Legal – Community Affairs
Pilot Training
Safety Training
Agent
Training
In–flight
Training
Baggage Tracking
System
Promotion
Advertising
Advantage
Program
Travel Agent
Programs
Group Sales
Ticket Counter

Operations
Gate Operations
Aircraft
Operations
On–board Service
Baggage Handling
Ticket Offices
Route Selection
Passenger Service
System
Yield Management
System (Pricing)
Fuel
Flight Scheduling
Crew Scheduling
Facilities Planning
Aircraft Acquisition
Information Technology
Communications
Product
Development
Market Research
Lost Baggage Service
Complaint Follow–up
Baggage System
Flight

What Is The Pest Analysis Of Emirates Airlines
Introduction:
Emirates are airline based in Dubai, United Arab Emirates. The airline is an ancillary of The Emirates Group, which is totally owned by the
government of Dubai's Investment Corporation of Dubai. It is the biggest airline in the Middle East, and it is a global airline, serving 142
cities in 80 countries from its focal point in Dubai. Operating the world's largest fleets of Airbus A380 and Boeing777 aircraft, its main
activity is the provision of commercial air transportation services. Cargo activities are undertaken by the Emirates Group's Emirates Sky
Cargo division. During the mid–1980s, Gulf Air began to cut back its services to Dubai. As an effect Emirates was conceived in March
1985 with backing from Dubai royal family, with Pakistan ... Show more content on Helpwriting.net ...
Emirates Airlines support of Dubai Government Dubai's mission of promoting tourism in the region and its interference of Dubai's
government in emirates political.
Environmental Economic
Emirates is committed to operating our asset in the most environmentally responsible manner, and in compliance with all applicable
environmental regulations and standard Dubai economy has undergone a rapid growth in last fourteen years as per the market analysis the
UAE stock market is yet to pick the stem and it is still undervalued
Legal Social – Cultural
There are many legal parameters governed by IATA which defines the way Emirates flight operation operates. Emirates airlines enjoy the
benefits of a cosmopolitan cultural and have a workforce from different countries. Being in the service industry which caters to the
customer from all over the world the cosmopolitan cultural of Emirates airlines proves to be a blessing to the

Analysis Of The Western And Southern Open Tennis Tournament
This August I attended the Western and Southern Open Tennis Tournament. This tournament is a week–long event, and since I love tennis, I
went to one of the days and watched tennis. For my field study report, I have decided to write about the third round match I went to
between world number one Rafael Nadal and Albert Ramos Viñolas. The main stadium at the Western and Southern Open holds 11,435
people, and since one of the most popular players was playing Rafa the stadium was very filled this day (cite). Inside the stadium, there
were three sponsorships that stuck out the most to me Emirates, University of Cincinnati Hospital, and Western and Southern. Through
some investigation into the companies and knowledge about attendance with this ... Show more content on Helpwriting.net ...
This target audience, therefore, fits perfectly with the type of audience that Emirates wants with them looking to attract people with a good
income between the ages of 24 to 45 that travel for business and leisure (cite). As Emirates is an international airline company based out of
Dubai having people from all over the world coming to watch in person as well as having the television playing this event in 67 million
homes across the globe gives Emirates the ability to reach a broad coverage of people including their target market (cite). Not only is
sponsoring to the right people essential but it's important to market at the right time and place. Time and place deal mainly signifying the
time of the year a specific sponsorship is shown. The Western and Southern Open occurs in August, and since by this point in the year it is
close to the beginning of fall it is the perfect time to be advertising to people especially those who are taking their last summer holidays and
beginning their fall business trips. Since tennis is an international sport and there are many tennis tournaments around the globe seeing this
Emirates advertisement can help catch peoples' attentions and book a flight to

Advertisement Analysis Of Turkish Airlines's 'Widen Your...
In 1933, Turkish Airlines began operations in Istanbul, Turkey. Throughout the eighty–four years Turkish Airlines has been in business,
they have acquired two–hundred and ninety–eight aircraft including three–hundred and thirty–two passenger aircraft and fifteen cargo
fleets, all servicing three–hundred and two destinations worldwide. Their mission statement, "Opening doors of the world to our passengers
to give them pleasant surprises, bringing them a diverse and memorable travel experience", exemplifies how proud Turkish Airlines is of
their global approach which is clearly conveyed through their advertising campaign "Widen Your World". Turkish Airline's target market is
made of all adventurous discoverers, those that are between the ages of twenty–five and thirty–five, and sixty plus (retirement age), and
those with disposable income.
Turkish Advertisement Elements
Turkish Airlines' "Widen Your World" advertising campaign serves as the best advertisement in our print advertisement analysis. This
advertisement showcases different destinations in the world through eye–catching photographs that fill the entire page. "Have You Been
Everywhere Yet?" being written in the middle as an indirect headline entices readers to pay attention and seek to answer question. Since
this ad does not contain a body copy, the headline carries the important job of making the point of the ad clear. The subheader reads "Widen
Your World" which also supports the headline of traveling. The

Women of the Middle East
The Women of the Middle East have played substantial roles for their corresponding countries since the advent of colonialism in the region.
Middle Eastern women have worked in all types of fields including medicine, education, agriculture, government, private sector, and even
defense. They have kept roofs over their family's heads while their husbands were away in wars, or even in foreign countries to work in
jobs that they could not find in their own countries. The roles of women in the countries of Yemen and Oman are no exception, but while
they still find ways to contribute to their country, they care constantly stereotyped, discriminated, and ridiculed by men who are known and
unknown to them. This paper will discuss the individual ... Show more content on Helpwriting.net ...
Even though these laws and cultural Whabbai Islamic practices are taking place, the Yemeni government likes to portray the women of their
country in a different light, stating that their women were the first ones in the Arabian Peninsula to vote, have members elected to
parliament, appoint a woman to Minister of Human Rights, and as an ambassador to Holland (Embassy of Yemen, 2010). No matter how
hard the Yemeni government tries to cover up the treatment of their women, it has been proven that Yemeni women are treated as second
class citizens and this treatment will not change until the society rids themselves of their stereotypes.
Like Yemen, the country of Oman places restrictions on their women, though some Omani laws work in the favor of the Omani women,
then for those of the Yemeni's. However restrictive laws towards women are still present. According to Mary–Jane Deeb, the Basic Law
prohibits discrimination on the basis of gender, but women may still undergo legal and social discrimination. (Freedom House, 2010).
Some legal and social discriminations in Oman include the fact that women must have permission from a male family member to leave the
country, women foreign workers can be denied wages and have their passports taken from them, there are no rules against domestic rape
and abuse; women also do not have the

Emirates Airlines
Hub of the World
Emirates is one of the fastest–growing and most profitable airlines in the world. Yet the secret of its success is largely unknown outside the
Arab world. Donald N. Sull, Sumantra Ghoshal and Felipe Monteiro unveil some of the mystery that shrouds a national carrier that enjoys
no state handouts – and treats its employees as a giant family.
The
ess than two decades after its foundation, Emirates placed the biggest order in civil aviation history, for $19 billion worth of aircraft. This
at a time when the industry was facing a global slump, which Emirates defied with a massive 74 per cent increase in net profits to $429
million in the financial year ending April 2004. Despite 9/11, two Gulf wars and escalating fuel ... Show more content on Helpwriting.net ...
Emirates was born out of crisis, when Gulf Air refused to increase flights to and from Dubai unless the government protected the carrier for
its long–haul services. Rather than persuade Gulf Air to change its mind, and knowing how dependent Dubai was on air travel for its
burgeoning economy, Sheikh Mohammed bin Rashid Al–Maktoum, chairman of the Emirates Group, established the Emirates airline with
an investment of $10 million, a trifling sum by the standards of international airlines. Right from the start, Emirates did things differently.
Sheikh Mohammed instructed his new managing director Maurice Flanagan: "Forget about protection against competition. That's not the
way Dubai works." Emirates began operations in October of the same year. In contrast to many other national airlines, Emirates never
received direct subsidies or relied on government handouts. Dubai's open skies
36
"We don't have a board – we have an open agenda," because nobody is focusing on such details." Mannion believes this "big picture"
thinking is a recipe for disaster. He also questions the conventional wisdom that airlines are destined to become unprofitable as they grow.
"I dispute that volume brings complexity. Diversity brings complexity – new markets don't. For example, in the US we will have challenges
but the basic business process is not complex." Go it alone. And unlike most other airlines, Emirates does not see the business case for
joining an alliance. According to Maurice

Emirates Airline
The Emirates Group is composed of airport services provider DNATA (the Dubai National Air Transport Association) and Emirates
Airlines. Owned by the government of Dubai and based at the busiest airport in the Middle East, Emirates has flourished under the
sheikdom's 'wide open skies' policy, in spite of the restrictions placed on it by other countries. The airline, renowned for its luxurious in–
flight service, was unique among long–haul airlines in that it had not joined a global alliance such as the Star Alliance or oneworld by the
beginning of the new millennium. The Maktoum family led the tribe throughout the 19th and 20th centuries. Dubai became one of seven
sheikdoms in the United Arab Emirates, which was formed in 1970.
Gulf Air ... Show more content on Helpwriting.net ...
We now have a team of more 40,000 loyal workers, many living far away from their own families, and we are committed to caring for them
within ours.
This dedication to the welfare of our employees does not distract from the fundamental economic role of our business – to reward
stakeholders. While rivals have faltered under the strain of fluctuating fuel prices and the intense level of competition synonymous with our
industry, we have posted profits in all but one year of our history.
While we are focused on maximising profit margins, as a leader in aviation innovation, we are devoted to growing our business while using
fewer resources and creating less waste and pollution.
The billions of dollars we have invested in purchasing the most advanced aircraft in production mean we operate one of the youngest and
most eco–efficient fleets in the world.
Our commitment to the environment extends to our interests on the ground. We take great pride in our involvement with the Dubai Desert
Conservation Reserve, which is dedicated to preserving the natural and cultural heritage of area.
The National Park, the largest protected area in the UAE and home to more than 30 species indigenous to the Arabian Peninsula, is
considered the regional benchmark for sustainable development and conservation.
Our green projects do not stop at home and plans are already well

Marketing & Strategy on Emirates Airline
––––––––––––––––––––––––––––––––––––––––––––––––– Assessment Front Cover Sheet Course / Programme: MBA Module:
MBA4059 Strategic Management & Marketing Module Tutor: Dr. Tony Ayoola Assignment Number: One of one (100% of final
mark) Assignment Title: Case Study Based Analysis Assignment Length: [5613 – 1843 (cover sheet and reference words)] = 4499 Words
Issue Date: 22nd February 2013 ––––––––––––––––––––––––––––––––––––––––––––––––– Submission Deadline: 22nd April 2013
Please submit this form with the completed assessment.
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
I declare this submission to be my own work. Signed (student name): TH1OCD 1209142 ... Show more content on Helpwriting.net ...
It has announced that 2011–2012 was a 24th consecutive year of profit for the Emirates Airline and the group. At present, the airline covers
72 countries with 122 destinations and has around 190 aircraft, while it network is escalating continuously. More than 1,200 flights leave to
destinations into six continents. Emirates book orders positions is around 230 airplanes, valued approximately at $ 84 billion being
presently the biggest in the aviation industry. Emirates have expanded into associated businesses and areas, including airport services,
engineering, hospitality services, catering and tour operations. Source: www.emirates .com Business Objectives Like any organization,
Emirates Airline's business objective is to grow and operate profitably in a mid to up– size market with a whole range of travel products and
services which are aligned to Emirates Groups value of choice, competitiveness, quality, service delivery and return on investments by
offering finest selection of worldwide destinations, based on and complementing the Emirates network which are customized according to
travelers need (Kotler, 1997). Business Goals * To operate and remain as one of the most profitable airline in the airline industry. * To
achieve organizational growth in terms of profits, passenger number, source market and destination portfolios * To market and position
Emirates airline as a quality and affordable

Emirates Airlines Mission Statement
Introduction
The company that I have chosen is Emirates Airline.
The foundation of Emirates Airline started in the offices of Dnata, when in 1978 Mr Maurice Flanagan became the director and general
manager of Dnata.
Dnata is a company offering aircraft ground handling, cargo, travel, and flight catering services across five continents.
In 1984 Sheikh Mohammed bin Rashid Al Maktoum and Mr Flanagan discussed launching an airline in Dubai and with just a 10–man team
he produced the business plan for the new airline.
The names he proposed were Dubai Airlines or Emirates airline.
Finally the decision was made and Sheik Mohammed opted for the Emirates Airlines and decided to launch it on top of the Dnata, which
was already settled in the Airline ... Show more content on Helpwriting.net ...
Even though Emirates Airlines has had some crisis during their evolution such as the 2001 terrorist attacks which led to the cancellation of
all flights going to America.
Emirates Airlines have always resisted the temptation of merging and acquisitions.
The main reason of avoiding merging and acquisition is mainly because it would lower their flexibility and future decisions would have
been done with outside partners.
I believe that this ambition of looking at the future has brought them even more up in the airlines markets.
Free Competition
Emirates Airlines have also decided to allow free competition.
This decision has brought benefits for the Airline because the fact of raising competition would mean raise the standards.
By doing this they have putted them in a great position because I believe that they are the leaders in continuous innovation and
development within the industry.
Courage
Another main strength of Emirates Airline is their courage in such market and the fact they were never scared of the other competing
airlines, such as British Airlines or

Emirates Airlines: Analysis Of Motivation In Emirates...
demerit is that the functions will concentrate on their goals and budgets and forget about the overall objectives of the company (Morgan,
2015).
Another type of structure is the matrix organizational structure. It is considered a finer version of the functional structure because it also
concentrates on functions of an organization. However, unlike the functional one, the matrix structure involves different departments to
ensure that all necessary functions work together. The most common type of organizational structure is considered to be the tall hierarchical
structure. One of its characteristics is having a long chain of command (Morgan, 2015). The hierarchical organizational structure is
common in big companies. It is because of the fact that as an organization develops, the number of management levels increase forcing the
structure to grow taller. The advantage of this arrangement lies in the fact that it allows for the close supervision of employees. The demerit,
however, is that the tall structure creates communication problems consequently hindering the progress of the organization (Morgan, 2015).
Analysis of Motivation in Emirates Airlines Embracing Herzberg's motivation–hygiene theory, the company has embarked on offering its
employees incentives that contribute to job satisfaction. The ... Show more content on Helpwriting.net ...
At the top is the chairperson of the airline who also doubles up as the chair of the whole Emirates group. The next in command is the airline
president. Two executive vice presidents follow the hierarchy. One is in charge of the company's commercial operations worldwide while
the other one is in charge of the organization's engineering and operations. The next persons in command are twelve senior vice president in
charge of different sectors of the airline. They receive assistance from seven divisional senior vice president who are in charge of the
various divisions of the company (The Emirates Group,

Marketing Strategy Of Emirates Airlines And Etihad Airline...
In this report, the reader will get to know Emirates airlines and Etihad airways briefly, and know what role does those airlines have in the
airline industry. The report is divided into 7 parts. At the beginning, the reader will be informed about both airlines marketing process, like
what the airlines give to satisfy customers' desires. In the second section, explaining the marketing strategy of both airlines. Third part is,
marketing mix where the reader will get to know about Emirates and Etihad 4ps. In the fourth part, analyze of the products Emirates and
Etihad produce and provide, what are the company's core, actual and augment products. Then the report will show the product decision of
each airline (service & products) and (branding: ... Show more content on Helpwriting.net ...
Price Emirates Airline is using the premium pricing strategy, which is to offer a higher price than what other airlines in the market offer.
The airline is known with its low/average costs. If the airline raises its prices, their market will fall and the customers will be disappointed
and will immediately change to competitor airline. Promotion For advertising, it has to advertise in newspapers that mostly attract this
segment like Gulf news and in cheap magazines such as Ahlan. Billboards are good tool for advertising, they are attractive and people
everywhere could see them. The airline offers cheapest flights when travelers book tickets online, in this way the airline is promoting itself
directly. Analyze of the product. Emirates Airlines Etihad Airways Core product The service of transporting passengers and goods to
different destinations. (Core products, Slide Share) Actual product The experiences: 1. First class 2. Business class 3. Economy class
Emirates holiday In–flight entertainment (ice)

Emirates Airline Overview
Introduction Emirates (Fly Emirates) is the national airline of the United Arab Emirates. It is one of the fastest growing airlines and is
known for consistently turning a profit. Though Emirates is owned by the UAE government, is has "evolved into a globally influential
travel and tourism conglomerate known for its commitment to the highest standards of quality in every aspect of the business" (The
Emirates Story).
History
In March of 1985, Emirates airlines was created with support from Dubai's royal family. With an investment of 10 million US dollars,
Emirates was able to lease a Boeing 737–300 and an Airbus 300B4 for two years ( The Emirates Group). The airline commenced its
operations with a new route from ... Show more content on Helpwriting.net ...
Emirates has chosen not to join any alliance but it does offer code sharing with various airlines. By remaining an independent airline, it is
able to "react without consensus from other alliance members" (Lone Emirates still flying high on luxury). With all these destinations,
Emirates has been able to have 101098 available seat miles. Business Model Emirates airlines is known for its sound business strategy and
unique ability to plan for the future. One of the first steps taken to cut costs and maximize exposure is in the preparation for the post travel
agent era. By offering online ticketing, having a YouTube channel and frequently updating its customers using social media, Emirates is
able to eliminate the need for travel agents and generate revenue from advertising placed on its websites (Annual review by the chairman).
Emirates' current ratio of direct vs transfer flights is a well–balanced 50:50. However this should change once all A–380s are delivered. By
focusing on cargo operations more intensely than its competitors, it is able to generate 20% of its revenue from freight operations. The
airline also has a strong presence in secondary markets that are currently not served by its competitors (British Airways, Air France and
Lufthansa). By almost completely saturating these secondary markets (Middle East, Indonesia, and south–eastern Asia) with its own fleet,
the

Emirates Business Model & Its CSR

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