The document traces the history and development of tourism from ancient times to present day. It discusses how early forms of tourism included business and religious travel, and how developments like the invention of money, writing and wheels facilitated travel. It then outlines major events and innovations that influenced the growth of tourism such as the Romans expanding their empire, the grand tour in Europe, steam engines enabling train and ship travel, and air travel becoming available. The document concludes by looking at present international travel patterns and factors driving the continued growth of tourism globally and in the Philippines.

2. 1. To explain the historical changes, which have affected
the growth and development of the tourism industry
2. To gain an overview of the origin of tourism in the
Philippines
3. To describe the international travel patterns
4. To identify the factors that favor the growth of tourism

3.  The term tourism was first used in the 19th century
 Came from the Hebrew word TORAH which means studying,
learning, searching
 Early forms of Tourism
 Business
 Religious
 Invention of money, writing, and wheels by the Sumerians
facilitated travel and exchange
 Greeks and the Romans conquered the world.
 Olympics
 Expansion of the roman empire

4.  Travel was derived from the work TREVAIL
 Burdensome, a lot of thieves and crimes
 Religion (Catholicism) ruled Europe
 Wars between kingdoms and nations from Africa and Mediterranean
 Sickness

8. Universities were built under Queen Elizabeth
Grand Tour
Pleasure seeking socialites and young men
Arts and culture
Theater or the Opera
The discovery of India and the race to occupy the rest of
the world.
Wellness tourism

17. Steam engine
 Huge ships
 Trains that can travel across Europe
 Bigger roads
 Use of coal to power cities
 Urbanization
 Creation of resorts in country sides
 The birth of photography

18.  Leisure travelling is a trend
 World War 1
 Invention of radio and television, the invention of flight for travel
 Bigger ships that can travel to the USA mainland and other parts of the world
 World War 2
 United Nations
 The introduction of long weekends
 Associations of countries
 Economic pacts

19.  The inter-tribe trading and alliances
 The trade with China and other neighboring countries like the Sultanate of
Brunei
 Arrival of Magellan
 Occupation of the Americans
 Japanese Occupation
 American Bases
 Marcos and Martial Law
 Post American Base
 APEC and International organizations
 The National Tourism Organization and DoT

25. 1. Increase visitor arrivals
2. Increase tourism receipts through longer stays
3. Expand domestic tourism
4. Expand capacity for tourism with participation of private sector
5. Improve standards of service
6. Programs that major in tourism
7. Engage in major tourism and estate development
8. Classify tourist sites according to international standards

26. 9. Strictly enforce tour facility standards
10. Promote self regulation within the different sectors of the tourism industry
11. Complete the national tourism plan and a destination tourism industry
12. Encourage consumer advertising in selected markets
13. Work closely with the private sector in product development
14. Develop and strengthen linkages with the local governments, the private sector,
and the general public through tourism councils.

27.  Most traffic is between Europe and United States (New York and London)
 Secondary traffic is between Europe, USA, and Carribean and South America
 Most flights to Africa is one way
 Emerging Markets are now in Middle East (UAE) as tourist destination
 China is emerging as the biggest market for tourism
 Thailand is the best tourist destination in Asia and recently BKK as the worlds
best beating London
 Thanks to budget carriers

28. 1. Rising disposable income for large sections of the population
2. Growth in the number of retired persons who have the desire and the energy to
travel
3. Increase in discretionary time
4. Greater mobility of population
5. Growth in the number of “singles”
6. Greater availability of credit through credit cards and bank loans
7. Higher educational levels
8. The growth of cities

29. 9. Simplification of travel through travel package tour
10. Growth of multinational business
11. Modern transportation technology
12. Shift in values
13. Advances in communication
14. Smaller families and changing roles