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Materi-35-Facebook-Ads-untuk-Bisnis-Lokal.pdf
- 1. Learn How to Create Facebook Ads ( For Local Business – SMB version )
- 2. Iqbal Maulana CEO Advertisa Digital Agency Facebook Certified Lead Trainer
- 5. PT. Optima Digital Advertisa We help to optimize your digital presence with an effective & efficient advertising strategy.. Overview ● Founded at the end of 2014 ● Facebook Prefered Agency Partner 2017 ● Top 3 Agency Leagues Adaptive Marketing Solution 2018 ● Facebook Certified Media Planning Professional ● Facebook Certified Media Buying Professional
- 6. Clients we’ve helped And Many More….
- 7. Cara Praktek Terbaik Menayangkan Iklan Facebook Untuk Bisnis Lokal Membuat Dan Mengatur Halaman untuk promosi Memilih Tipe Promosi Yang Tepat Cara Membuat Banyak Orang Mengetahui Bisnis Anda ( Grow Awareness ) Agenda 1. 2. 3. 4.
- 11. Business Goal Alasan Utama Anda menayangkan iklan Audience Pertimbangkan: lokasi, rentang umur, dan hal yang disukai calon pelanggan Anda Budget Atur biaya iklan dengan tepat Creative Foto, gambar ilustrasi, Video dan deskripsi (captions)
- 14. Awareness Your business goal is to… Objective Show your ad to as many people as possible in your target audience Reach people near your business Promote Your Page Boost Post Promote Your Business Locally Increase people’s awareness of your business, brand or service and get Page likes
- 15. Consideration Your business goal is to… Objective Reach people more likely to engage with your post—engagement includes actions such as likes, comments and shares Encourage people to download your business app Get More Website Visitors Boost Post Promote Your App (Boost Use App or Play Game CTA) Share videos of your business with people on Facebook most likely to watch it Boost Post With Videos (Watch Video CTA) Send people from Facebook to any URL you choose, such as your website’s landing page or a blog post
- 16. Consideration Your business goal is to… Objective Communicate with potential or existing customers to encourage interest in your business Encourage people to call your business Get More Leads (also Boost Contact Us, Sign Up, Send Email CTAs) Get More Messages Get More Calls Generate interest and attendance of your upcoming event Boost Event Collect info from people interested in your product, such as sign-ups for newsletters
- 17. Conversion Your business goal is to… Objective Encourage people to book an appointment with your business Get More Website Purchases (also Boost Shop Now CTA) Get More Appointments (Boost Book Now CTA) Encourage people to take a specific action on your business’s site, such as having them add items to a cart or make a purchase
- 18. Hasil Praktek
- 20. Page 2 Profile 1
- 21. Page 2 Group 3
- 27. Halaman dengan tampilan yang baik akan membuat orang tertarik berinteraksi ( Berkomentar, membagikan post, membeli produk atau mengunjungi toko Anda)
- 28. Create an ad from your Page
- 29. Promote
- 30. Example: Illustration Purposes Only
- 31. Pilihan Iklan
- 34. Tips for running effective Automated Ads • Answer questions about your business • Deliver up to 6 ad versions at a time • Run your ads for at least 7 days • Take advantage of Automated Ads’ suggestions
- 35. Create awareness for your business Page
- 36. Boost a post ( Promosikan Kiriman) Boost Post
- 39. 1365 x 2048 Ad Creative Edit Example: Illustration Purposes Only
- 40. 1365 x 2048 1365 x 2048 1365 x 2048 Desktop News Feed Mobile News Feed Desktop Right Column Example: Illustration Purposes Only
- 41. Example: Illustration Purposes Only
- 42. Control your audience and your budget
- 43. Reach your most meaningful audience
- 44. Example: Illustration Purposes Only
- 45. Targeting Local targeting 💡💡 Anda juga bisa melakukan penargetan lokasi dengan lebih spesifik dengan menggunakan fitur DROP PIN.
- 46. Example: Illustration Purposes Only Budget and duration
- 47. Example: Illustration Purposes Only Budget and duration
- 48. Example: Illustration Purposes Only Summary
- 49. View Results Example: Illustration Purposes Only Edit your promotions
- 50. Targeting iklan disesuaikan dengan kriteria pelanggan dari lokasi, rentang umur, perilaku dan kesukaan Creative yang baik dapat memberhentikan ”SCROLL” pelanggan Anda Pemilihan Objektif Sangat Penting dalam Iklan Facebook Iklan Facebook Dapat Membantu Anda Yang Baru Mulai Berbisnis Key Takeaways 1. 2. 3. 4.
- 52. Thank You Vina Tomina *(Advertisa Team) 0813 1515 3366 alvina@advertisa.id Punya Pertanyaan lain? Konsultasikan sekarang juga!
- 53. Q & A