Branding Your Self Through Seo 1


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Branding happens both on and off the Net. Understand SEO from a different perspective.

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Branding Your Self Through Seo 1

  1. 1. Branding Your Self Through SEO How to Leverage Key Words to Attract Attention Both On and Off the Web
  2. 2. SEO <ul><li>S earch E ngine O ptimization </li></ul><ul><li>Use particular phrase that other people use to find information on the web </li></ul><ul><li>Use that phrase within your site to draw more traffic </li></ul><ul><li>S ocially E ngaging O pportunities </li></ul><ul><li>Use particular phrase that other people use when meeting face to face </li></ul><ul><li>Use that phrase within all marketing to draw more people to you </li></ul>
  3. 3. Purpose of Marketing <ul><li>Step One (RAC Sales Process) </li></ul><ul><li>Attract attention </li></ul><ul><li>Step Two </li></ul><ul><li>Build the relationship </li></ul><ul><li>Goal is: </li></ul><ul><li>Make a friend </li></ul><ul><li>Be asked back </li></ul>
  4. 4. Where’s Your Market?
  5. 5. What’s Your Brand <ul><li>What do you do? </li></ul><ul><li>How do you differentiate yourself? </li></ul><ul><li>What do you want to be known as? </li></ul><ul><li>How do you want as clients? </li></ul><ul><li>Why should people buy from you? </li></ul>
  6. 6. Brand – Seth Godin <ul><li>Noun: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. ” </li></ul>
  7. 7. Branding <ul><li>Verb: “Are the authentic actions to connect to those expectations” </li></ul><ul><li>Leanne Hoagland-Smith </li></ul>
  8. 8. Keywords <ul><li>Your Golden Gate Bridge </li></ul><ul><li>Connect brand to branding to marketing </li></ul><ul><li>Reaffirm your credibility </li></ul><ul><li>Enhance your Internet presence </li></ul><ul><li>Create alignment </li></ul><ul><li>Eliminate inconsistencies </li></ul><ul><li>“ Marketing message niche” </li></ul>
  9. 9. Secret to Key Words <ul><li>Think like your prospects, customers </li></ul><ul><li>Get our of your own way </li></ul><ul><li>Are they looking for </li></ul><ul><li>Change management consultant? (The How) </li></ul><ul><li>Increase productivity? (The What) </li></ul><ul><li>Remove your bias about any word </li></ul>
  10. 10. How To Find Key Words <ul><li> </li></ul><ul><li>Set up a Google Account first </li></ul><ul><li>Type in “Keyword Tool” in search box </li></ul><ul><li> </li></ul><ul><li>By logging in to your Google Account, you have more “search results” for your keyword </li></ul>
  11. 11. Keyword Research Guidelines <ul><li>Create a spread sheet with potential keywords </li></ul><ul><li>Include “long tail key words” </li></ul><ul><li>Search on Google with and without quotes </li></ul><ul><li>Check keywords on a regular basis </li></ul><ul><li>Monitor your results </li></ul><ul><li>30 to 90 days </li></ul>
  12. 12. Sustainability Consultant 152,000 1,560,000 880 2,400 Sustainability Consultant 9 4.670.000 16 28 What is a sustainability consultant 29,400 17,800,000 1,900 5,400 Define sustainability 30,000 6,460,000 720 1,300 Sustainable practices in business With “ “ No “ “ Local Search Global Search Keyword
  13. 13. Activity #1 <ul><li>Identify one key word for your niche </li></ul><ul><li>Determine Google searches </li></ul><ul><li>Determine Google search results </li></ul><ul><li>Find a key word with under 50,000 results </li></ul><ul><li>Use Key Word Worksheet #01 </li></ul>
  14. 14. Activity #2 <ul><li>Write down your response to the question “What do you do?” </li></ul><ul><li>Integrate one key word into it </li></ul><ul><li>Check emotional marketing value at </li></ul><ul><li>Revise until message is engaging and creates a “tell me more” response </li></ul><ul><li>Use What Do I Do worksheet #02 </li></ul>
  15. 15. Let’s Share & Brainstorm <ul><li>Share your results </li></ul><ul><li>How can we help each other improve our brands? </li></ul><ul><li>Article writing </li></ul><ul><li>Commenting on blogs </li></ul><ul><li>Social Media </li></ul><ul><li>Speaking </li></ul><ul><li>And… </li></ul>
  16. 16. Activity #3 <ul><li>Upon returning home: </li></ul><ul><li>Write 2-5 articles or blog postings with your key word or key words </li></ul><ul><li>Post regularly weekly, every few days </li></ul><ul><li>Create one video using your keyword </li></ul><ul><li>Use Key Word Marketing Goal Worksheet #03 </li></ul>
  17. 17. About ADVANCED SYSTEMS Unlocking Results in People, Processes and Strategies <ul><li>Are you tired of being crazy busy with the current status quo? </li></ul><ul><li>Have you spent thousands on your strategies and frustrated by your inability to increase sales? </li></ul><ul><li>Do you know for sure that you have the right people in the right seats using the right talents for the right results? </li></ul><ul><li>ADVANCED SYSTEMS’ clients have experienced sustainable business results including increase sales </li></ul><ul><li>Call 219.759.5601 main or 219.508.2859 mobile CDT </li></ul><ul><li>Visit </li></ul><ul><li> blog </li></ul>
  18. 18. About Leanne Hoagland-Smith, M.S. <ul><li>Chief Results Officer for ADVANCED SYSTEMS </li></ul><ul><li>Published Author </li></ul><ul><li>Business Columnist </li></ul><ul><li>National Speaker </li></ul><ul><li>Certified in DISC, Values, AI, EQ </li></ul><ul><li>Consultant and Coach </li></ul><ul><li>Twitter - @CoachLee </li></ul><ul><li>Linked In: </li></ul><ul><li>Facebook:!/CoachLeanne </li></ul><ul><li>Personal Motto: Change your words; improve your results </li></ul>