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Positive
deviance
Goal
Vital
Behavior
Time &
Place
Linking
with Value
Vicarious
experience
Social proof
Change by
invitation
ReciprocityContrast
Crucial
moment
Consistency
Incremental
Change
Structural
motivation
Social
motivation
Social
Ability
Goal
Vital
Behavior
Positive
deviance
Social proof
Social proof Reciprocity
Linking
with Value
Vicarious
experience
Time &
Place
Contrast
Incremental
Change
- Ask the early adopters to demonstrate how the new behavior looks
- Ask the connector to invite few participants to engage in the new
behavior
- Ask the connector to extend the invitation to everyone to try out a part of
the new behavior. If they struggle, the peers are encouraged to help out
- Suggestion: Be open to collect feedback on when and why people fail and
use that feedback to improve the tool.
Social proof
Change by
invitation
Consistency
Goal
AbilityMotivation
Goal
Structural
Motivation
Social
Motivation
Crucial
Moment
Social
Ability
Social
Motivation
Social
Ability
Structural
Motivation
Structural
Ability
LESS, OR NO, PARTICIPATION
IN DAILY SCRUM!
Agile Gurugram Conference 2020 | Human side of the transformation | Anand Pandey

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