This document shows spending and waste percentages for 10 congressional districts. It found that on average, 75 cents of every broadcast dollar was wasted, going to voters outside the targeted district. It lists total spending, spending that reached voters in the district ("on target"), and wasted spending that reached outside voters for each district. Waste percentages ranged from 64% to 93%. The highest waste was found in Illinois District 10, which wasted 93% of its $19 million in spending.

1. 4
6
2
8
9
7
10
3
1
5
1
2
3
4
5
6
7
8
50 STATES OF WASTE75 cents out of every broadcast dollar has been wasted on the wrong
voters. We can help you reach exactly the right voters at the right time.
advance-ohio.com
* Approximate spend resulting in out-of-district impressions, based on the ratio of households with registered
voters inside the district to all households in intersecting media markets.
––———— APPROXIMATE ––––––––––
TOTAL ON TARGET WASTED
DIST. SPEND SPEND SPEND* WASTE
IL-10 $19,148,540 $1,389,261 $17,759,279 93%
AZ-01 $16,309,500 $1,870,398 $14,439,102 89%
FL-26 $11,282,110 $1,858,346 $9,423,764 84%
CA-07 $11,016,750 $1,945,917 $9,070,833 82%
VA-10 $9,986,960 $1,077,946 $8,909,014 89%
CA-52 $10,930,130 $2,607,551 $8,322,579 76%
CO-06 $9,947,960 $1,701,335 $8,246,625 83%
MN-08 $8,871,800 $1,394,446 $7,477,354 84%
TX-23 $9,031,120 $1,760,792 $7,270,328 81%
GA-12 $10,856,490 $3,918,872 $6,937,618 64%
1
2
3
4
5
6
7
8
9
10
SOURCE: HTTP://FIFTYSTATESOFWASTE.COM