Department of Economic Development - City of Sevierville, TN explains why YOU need to be in Sevierville, TN

1. Here are the reasons you want to have a location
in Sevierville, TN and the Smoky Mountains!

2. A growing population
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1950 1960 1970 1980 1990 2000 2010 2012 2013 (est)
Sevierville 1,620 2,890 2,661 4,556 7,178 11,757 14,807 14,971 16,011
Sevierville Population
Sevierville

3. In a growing county
23,375 24,251
28,241
41,418
51,043
71,170
89,889
92,416 93,570
1950 1960 1970 1980 1990 2000 2010 2012 2013 (EST)
Sevier County Population from 1950 - 2013

4. And an ever increasing number of visitors
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
1950 1960 1970 1980 1990 2000 2010 2012 2014
Sevierville GSMNP

5. With over 18,000,000 tourists per year
The Great Smoky Mountain National Park
Dollywood
Ripley’s Aquarium
A wide variety of entertainment
But most of all, they come
TO SHOP!
What attracts visitors to the Smokies?

7. The Five Hour Drive time from
Sevierville and Sevier County
reaches a population of over
40,000,000 people

8. Over 100,000,000
live within a days drive of
Sevierville and Sevier County.

9. Traffic Counts
In October, 2014
More than 40,000 cars per day
Travelled Route 66
from I-40 to Sevierville

10. 0
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Bldg Mat Gen Merch Groceries Autos, Boats Service Stations Apparel Furniture Restaurants Other
Total Sales for Sevier County

11. -
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

12. Sevierville’s Share of the Sevier County Pie
-
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Sum of Sevierville Sales
Sum of Gatlinburg Sales
Sum of Pigeon Forge Sales
Sum of Pittman Center Sales
Sum of Sevier County Sales

13. Sevier County by the numbers:
• Population: 93,570 (Rank 15)
• Per Capita Income: 22,091 (Rank 23)
• Per Capita Sales: 22,900 (Rank 2)
• Sales Related to travel: 1.7 Billion (Rank 3)
• Per capita spending on Apparel and Accessories: $2,830 (Rank 1)*
• Per Capita spending on Eating and Drinking: $5034 (Rank 1)*
*Second Ranked, Davidson County has less than half of the per capita Spending in these categories.
Ranking of Tennessee Counties

14. $22,047
$77,643
$0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000
Per Capita Income
Per Capita Sales
2013 Per Capita Values
Per Capita Sales is more than
3.5 times Per Capita Income
City of Sevierville

15. Distance our shoppers travel:
9%
12%
9%
57%
Sevierville
Within 1 Hour's
Drive
Within 2 Hour's
Drive
Further away

16. Spend Map
Prepared by Buxton
From the Collection of Visa data
3/1/13 – 2/28/14

17. Sevier County has an
extensive second home
market. Property is
owned by people who
live in every state in the
union.
36% of 60,000 residential
parcels are not owned by
Sevier County residents

18. 0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%
A B C D E F G H I J K L M N O P Q R S
%Makeup
Mosaic Group
Percent of our Visitor Market in each Mosaic Group
Visitor
Guide to Mosiac Definitions
Our largest
market segment
is the highest
Income category!
Who are our customers?

19. Incomes Greater than $150,000
# of US households: 6.13%
# of Sevierville Consumers: 9.32%
152% Greater Concentration
Incomes Greater than $100,000
# of US households: 4.42%
# of Sevierville Consumers: 5.85%
132% Greater Concentration
Incomes Greater than $75,000
# of US households: 5.35%
# of Sevierville Consumers: 8.63%
161% Greater Concentration
Incomes Greater than $75,000 but
less than $150,00
# of US households: 5.02%
# of Sevierville Consumers: 6.35%
126% Greater Concentration
Incomes Greater than $50,000 but
less than $175,000
# of US households: 5.13%
# of Sevierville Consumers: 8.23%
160% Greater Concentration

20. 0
5
10
15
20
25
30
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Sevier County Unemployment by Month
1978 - present
January
February
March
April
May
June
July
August
September
October
November
December
Evidence of a year
around Economy

21. SEVIERVILLE HAS:
• A STRONG VISITOR BASE – OVER 18,000,000 TOURISTS A YEAR
• A SOLID REGIONAL ECONOMY
• A $3 BILLION ECONOMY AND IT CONTINUES TO GROW
• VISITORS WHO COME FROM ALL OVER THE US AND NORTH AMERICA
• CONTINUAL REPEAT VISITORS WHO BECOME COMFORTABLE HERE
• VISITORS WITH HIGH SOCIO ECONOMIC DEMOGRAPHICS
• A VISITOR WHO COMES ON VACATION WITH MONEY TO SPEND

22. Who is Here?