I have made this presentation for my task on my internship training on Data Analytics with Managerial Relevance based on the article(https://docs.google.com/document/d/1nLu6PMKh-FwfFawCZsHq5nzAKok9Bbe988-kDkcnnHM/edit#).This presentation gives a glimpse about the obstacles due to marketers in data analysis and the improvement steps as a manager.

1. MARKETERS FLUNK THE BIG DATA TEST
Kashish Mukheja

3. Obstacles due to marketers in Big data analysis

4. MOST RELY TOO MUCH ON GUT
Judgement build from past performance
is increasingly unreliable

5. A MAJORITY STRUGGLE WITH STATISTICS
Only 5 % of marketers own a statistics textbook

6. SOME ARE DANGEROUSLY DISTRACTED BY DATA
1. They thouroughly enjoy data.
2. They do not have the statistical aptitude or judgement required to use data
effectively
3. Whenever they observe a slight change on dashboard, they change the whole
direction and eventually lose sight of end goals

8. THE BEST FOCUS ON GOALS
Three key qualities:-
1. Comfort with ambiguity;
2. Ability to ask strategic questions based on data;
3. Narrow focus on higher order goals.
These traits will help them filter out noise.
Apply only the insights that matter for long
term success.

9. BAD NEWS
Ability for marketers to excel in filter out noise is rare
and hard to teach.

10. GOOD NEWS
Well guided team environment can protect themselves from
noise chasers

11. TO DRIVE EFFECTIVE DATA USE
1. The best marketing leaders reiterate crucial business
goals constantly

12. 2. Teach marketers to put data crux in decision making

13. 3. Sensitize marketers to common data interpretation mistakes

14. MANAGERIAL RELEVANCE
As a manager of the company,
firstly, he must not forget that he and his employees must have statistical
knowledge.His employees must not be so dumb that they either
underuse data or just cannot get over type.The knowledge of data analytic
is required and perfect implementation is necessary

15. MANAGERIAL RELEVANCE(CNTD)
Also, he must think of the insights for the long term success.
He must not forget the keys to success viz. comfort with ambiguity,
ability to ask questions based on data, and narrow focus on higher order
goals.
The data should be the front and centre of decision making for accurate
results.
The business be reiterated at regular intervals in order to make
them as the front end of brain avoiding distractions.

17. THANK YOU