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Marketers flunk
1.
Big DataTest Flunked By
Shobhit Gupta
2.
Introduction We show
how marketers use Big Data and their mistakes. Key insights Managerial Relevance
3.
Mistakes
4.
5.
1.Too much intuition Only
11% decisions depend on data. Customer behaviour in flux Assumptions -> Outdated
6.
7.
Struggle with Statistics For
a test with 5 statistics questions 44% marketers got 4 or more WRONG Only 6% got all right.
8.
9.
Too much data reliance Too
much data Ineffective Judgement Wreaks Havok
10.
Solutions
11.
Comfort with ambiguity Ability
to ask questions Focus on higher order goals
12.
Good News ATeam can
help reduce noise Bad News Ability to filter out noise is rare
13.
Managerial relevance
14.
Can know changing customer req. Make
better decisions Can have a sound judgement Can Filter Noise
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