Data Analytics Internship with Managerial Applications

2. The big-data explosion is
driving a shift away from gut-
based decision making.

3. BIG DATA?

4. No wonder a strong appetite for
data is one of the most sought-after
qualities in new marketers. And yet,
a recent CEB study of nearly 800
marketers at Fortune 1000
companies found the vast majority
of marketers still rely too much on
intuition — while the few who do
use data aggressively for the most
part do it badly.

5. Most rely too much on gut
On average, marketers depend on data for just 11%
of all customer-related decisions

6. A majority struggle with statistics
When we tested marketers’ statistical
aptitude with five questions ranging
from basic to intermediate, almost
half (44%) got four or more
questions wrong and a mere 6% got
all five right. So it didn’t surprise us
that just 5% of marketers own a
statistics text book.

8. Some are dangerously distracted
by data
While most marketers underuse
data, a small fraction (11% in this
study) just can’t get enough.
These data hounds consult
dashboards daily, and base most
decisions on data.

10. MANAGERIAL
RELEVANCE

11. The managers must look for these three key
qualities:
 Comfort with ambiguity
 Ability to ask strategic questions based on data
 Narrow focus on higher-order goals.

12. The bad news for marketing leaders is that ability
to filter out noise is rare (only about 10% of
marketers excel here) and hard to teach. The good
news is that a well-guided team environment can
protect noise chasers from themselves — by
providing blinkers that keep “bright shiny
objects” out of view.

13. -BY-
Name-
Sachin Kumar Singh
College-
Rajkiya Engineering College, Sonbhadra