A survey of 800 marketers at Fortune 1000 companies found that 89% rely on past experience to make decisions rather than data, and 44% failed basic statistical questions, with only 6% answering all questions correctly. Many marketers are confused about making wise decisions due to a lack of sufficient data and statistical knowledge. The survey identifies that top marketers are able to focus on higher goals, ask strategic questions based on data, and filter out noise, which are rare skills that are difficult to teach.

1. Marketers Flunk the
Big Data Test
by Patrick Spenner
and Anna Bird

2. “Making wise decisions at right time Eventually leads to success!”

3. “A recent Survey held by (Corporate Executive Board) almost
800 marketers are at Fortune 1000 companies.”

4. Today’s marketing analysts states that 89% of the
information was being easily able to predict only
through their past experience.
“EXPERENCE MATTERS A LOT IN marketing”

5. “Almost 44% of marketers are failed to solve
statistical aptitude questions on scale out 5.”
In-fact Only 6% got correct 5/5.
Lol ! only 5% are following statistical Text-
books(Like me !)

6. “Many marketers are still confused to make wise decisions ,
because there might be insufficient data to judge / quite
less statistical knowledge.”

7. “No one is going to help you!
Unless until you remember your
End goals.”

8. “Marketers are rewarded for improving the
response metrics”

9. Today’s Top Rated marketers are likely called to be
“Focusers”
The main three qualities are:
->comfort with ambiguity
->ability to ask strategic
questions based on data.
->narrow focus on higher-order
goals.

10. “The bad news for marketing
leaders is that ability to filter out
noise is rare only about 10% of
marketers excel here and it’s
hard to teach.”

12. “Dedication inspite of being
Distractions occurs!”

13. “A well organized team will make
a right decisions & able to teach”
---Decision making can be learnt
only through passion---

15. -Krishna Chaitanya rao