Analysis on the HBR article on Marketers Flunk the Big Data Test

1. Marketers Flunk the
Big Data Test
By Patrick Spenner and Anna Bird

2. What is Big Data ?
It can be defines as
Extremely large
data sets
Can be analysed
computationally to
reveal patterns,
trends, and
associations

3. Big Data Market Size

4. Big Data, Analytics Market To Hit $203 Billion In 2020
• First bullet point here
• Second bullet point here
• Third bullet point here

5. Application Of Big Data

6. If there is NO Big Data????
Or no Data at all

7. • Most will rely on gut-based decision
making
If there is NO Big Data?

8. If there is NO Big Data?
• Expert Advice
• Consulting friend's, customer

9. A majority struggle with statistics
When we tested marketers’ statistical aptitude with
five questions ranging from basic to intermediate,
almost half (44%) got four or more questions wrong
and a mere 6% got all five right. So it didn’t surprise
us that just 5% of marketers own a statistics text book.

10. Marketers and Big Data

11. Marketers and Big Dataa
Most marketers underuse
data
Unknown potential

12. Unknown Potential
Unknown Potential of Big Data
By utilizing the tremendous possible that client-
centric data can provide businesses need to
Be conscious of the influence of data analytics
on messaging and consumer behavior

13. Marketers relation with Statistics
The marketers who are good in statistics
and able to analyze the data properly will
keep the company sales high
Marketers will be able to keep the
company ahead of there competitors

14. The best focus on goals and filter out noise
Today’s top performing marketers as rated by the managers and
are called as Focusers
They have three key qualities:
•Comfort with ambiguity
•Ability to ask strategic questions based on data
•Narrow focus on higher-order goals.
Together, these traits help them filter out noise and apply only the
insights or data points that truly matter for long-term success.

15. The Bad News
The bad news for marketing leaders is that ability
to filter out noise is rare (only about 10% of
marketers excel here) and hard to teach.

16. The Good News
The good news is that a well-
guided team environment can
protect noise chasers from
themselves — by providing
blinkers that keep “bright
shiny objects” out of view.

17. Data Savvy is most likely to succeed