This is not just a business plan but also my dream that I want to come true some day.

1. Business Plan
…Cause life is too short to be
neutral
Shocks And Surprises
Presented By,
Aditi M Patil-27

2. Introduction
• Shocks and Surprises uses the concept of themed
restaurant located in Panvel.
• It’s a startup, where the customers will be served with
best quality food with delicious taste and various sources
of entertainment.
• Our primary motive is to provide excellent and friendly
customer service to support the ambience of fun,
energetic and youthful lifestyle.

3. Location
• Our restaurant will be located in Panvel, Navi Mumbai.
• Restaurant will be situated on a prime location with
crowded area so as to get maximum footfall.

4. Services We Provide
Mouth Watering
Food
Karaoke Night
Stand Up Comedy
(Every Weekend)
Indoor Games
DJ
Digital Order
Placing
Party Orders
Occasional Offers
and Discounts

5. Marketing Strategy
• We will be targeting college going youth as our primary market
as young generation gets more attracted towards exploring new
places to hangout with their friends and are even willing to
consume fast food.
• We will spread awareness about our restaurant through
promotion on social media, printed media, etc.
• Our last and potentially most important strategy will be word-
of-mouth or viral marketing.

6. Market Segmentation
• Age - Youngsters, single, currently enrolled in college and
high school.
• Family unit - We will also appeal to families (young
families) with children.
• Gender - We will target both sexes.
• Income - We will appeal to the medium income individuals
and to all in the lower medium income bracket.

7. Suppliers
• We will buy fresh and natural vegetables and
ingredients from the local trusted vendors.
• We will buy soft drinks and other beverages
from wholesalers'.

8. Finance
Rs.36,00,000
Of Initial
Investment
Rs.16,00,000 from
Personal Funds
Rs.20,00,000 of
Loan from Bank
Human Resource
(Rs.18,00,000)
Legal Expenses
(Rs.75,000)
Marketing And
Advertisement
(Rs.2,25,000)
Interior And
Rent
(Rs.10,00,000)
Other Expenses
(Rs.5,00,000)

9. Human Resource
Restaurant Staff
Kitchen Staff Managerial Staff
CashierRestaurant Manager
Chef Helpers Dish Washers
Floor Staff
Waiter House Keeper Guard
Delivery Staff
Delivery Boy
Technical Staff
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