This document provides information about an Advertising and Marketing Diploma course offered by Adams Academy. The one-year course provides 83 modules covering topics such as marketing basics, digital marketing, email marketing, Facebook marketing, Twitter marketing, and final exams. Upon successful completion, students receive an internationally recognized accredited qualification. The course aims to provide students with the knowledge and skills needed to pursue careers in advertising and marketing.

1. 01/05/2018 Advertising and Marketing Diploma - Adams Academy
https://www.adamsacademy.com/course/advertising-and-marketing-diploma/ 1/15
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Advertising and Marketing Diploma
460 STUDENTS
Computerized showcasing is advancing that makes use of electronic devices, for instance, PCs, phones,
tablets and diversion consoles to interface with partners. On the o chance that you need to oversee
promoting and showcasing e ort on that scale adequately, you need to grasp the regularly changing
publicising Eco-framework. This course will demonstrate to all of you that you need to know to arrive a
position in publicising, run an e ective crusade, build up your present business and discover better
ways to deal with constructing your incentive at your current place of work. Following that you will
make stride-by-step travel through the way toward starting o shoot advertising, choosing an item to
advance, setting up an essential site blog and advancing your web page. That is not all; you will likewise
gure out how to publicise on cell phones – the new ponder of the cutting edge period. So quit sitting
around idly, and get this stunning course at the present time.
Why Should You Choose Advertising and Marketing Diploma
Internationally recognised accredited quali cation
1 year accessibility to the course
Free e-Certi cate
Instant certi cate validation facility
HOME CURRICULUM REVIEWS
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2. 01/05/2018 Advertising and Marketing Diploma - Adams Academy
https://www.adamsacademy.com/course/advertising-and-marketing-diploma/ 2/15
Properly curated course with comprehensive syllabus
Full-time tutor support on working days (Monday – Friday)
E cient exam system, assessment and instant results
Access to the course content on mobile, tablet or desktop from anywhere anytime
Eligible for **NUS Extra** card which gives you 1000’s of discounts from biggest companies.
Career path
This course opens a new door for you to enter the relevant job market and also gives you the
opportunity to acquire extensive knowledge along with required skills to become successful in no time.
You will be able to stand out in the crowd after completing this course. You will also be able to add our
quali cations to your Resume and make yourself worthy in the competitive job industry.
FAQs
Who is this course for?
There is no experience or previous quali cations required for enrolment on this course. It is available to
all students of all academic backgrounds.
Is this course accredited?
Yes, this course is accredited by IAO and CPD Quali cation Standards.
If I take the course, how will I be assessed?
Once you complete all the lessons/units, you are required to sit an exam which is multiple-choice. Pass
mark is 60%.
Does this course include exams?
Yes, this course includes exams.
How can I achieve my certificate?
Once you successfully pass your exam you can obtain your certi cate of achievement either in PDF or
hard copy format, or both, for an additional fee. Certi cates are also available as e-certi cates.
Is there any charge for certification?
Yes, there is an additional charge for the certi cation service. Certi cates are £4 each for PDFs and £8
each for hard copies. If both PDF and hard copy certi cates are ordered at the same time, the cost is
£10. E-certi cates are available from your learning portal completely free of charge.
Can anyone validate my certificate through your website?
Yes, there is a unique code issued for every certi cate and anyone can validate your certi cate by using
this code through our website.
Are there any prerequisites for the course?
There are no prerequisites for this course and it is open to everyone.
How long until I receive the course confirmation details?
Once you purchase a course your account will be set up within 48 hours and you will receive an email
with your account details.
For how long do I have access to the course?
You will have access to the course for one year following purchase.
What support do you offer?
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3. 01/05/2018 Advertising and Marketing Diploma - Adams Academy
https://www.adamsacademy.com/course/advertising-and-marketing-diploma/ 3/15
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We provide 24 hours live chat support and our customer service team is available during working hours
to answer your phone calls.
Marketing Basics
Module One – Getting Started 00:30:00
Module Two – What is Marketing 00:30:00
Module Three – Common Marketing Types (I) 00:30:00
Module Four – Common Marketing Types (II) 00:30:00
Module Five – The Marketing Mix 00:30:00
Module Six – Communicating the Right Way 01:00:00
Module Seven – Customer Communications 00:30:00
Module Eight – Marketing Goals 00:30:00
Module Nine – The Marketing Funnel 01:00:00
Module Ten – Marketing Mistakes (I) 01:00:00
Module Eleven – Marketing Mistakes (II) 01:00:00
Module Twelve – Wrapping Up 00:30:00
Marketing Diploma Level 3- Activities 00:00:00
Mastering Digital Marketing
Introduction to Internet Marketing and Reputation Management 00:30:00
How to Optimize Your Site for Every Stage of the Buy Cycle 00:30:00
COURSE CURRICULUM
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4. 01/05/2018 Advertising and Marketing Diploma - Adams Academy
https://www.adamsacademy.com/course/advertising-and-marketing-diploma/ 4/15
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Build Impression on Your Site 00:30:00
Types of Link Building 01:00:00
Importance of Landing Pages 00:30:00
Di erence Between Internet Marketing and Online Customer Service 01:00:00
Concept Of A liate Programs 01:30:00
About Of Google Analytics 01:00:00
Online Press Releases 00:15:00
How to Get Tra c from Twitter 00:30:00
Importance of Testing E-Mail Messages 00:15:00
What is Viral Marketing 01:00:00
What is EMail Marketing 00:30:00
Di erence Between Images and Video 00:15:00
How to Internet Marketing on Facebook 02:00:00
What is Search Engine Optimization(SEO)? 00:30:00
Understanding Search Results 00:15:00
How to Attract Customer on Your Product? 00:15:00
Time Makes Money 00:30:00
How to Test a Landing Page 00:30:00
Best Web Writing 01:00:00
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5. 01/05/2018 Advertising and Marketing Diploma - Adams Academy
https://www.adamsacademy.com/course/advertising-and-marketing-diploma/ 5/15
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Ways to Use of Humor in You Internet Marketing 00:15:00
Coupon Codes 00:15:00
When to Pull the Plug 00:15:00
Internet Advertising Techniques
INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00
WHY AFFILIATE MARKETING IS AWESOME 00:30:00
FINDING A PROFITABLE NICHE 01:00:00
CHOOSING AN AFFILIATE PRODUCT 00:15:00
THE ADVANTAGES OF CLICK BANK 00:30:00
ANALYZING THE CLICK BANK MARKETPLACE 00:30:00
CREATING YOUR HOP LINK 00:30:00
CREATING A FREE BLOG 01:00:00
PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00
CREATING AN OPTIMIZED POST 00:30:00
POSTING TO YOUR BLOG 00:15:00
PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00
PROMOTION: ARTICLE MARKETING 00:30:00
PROMOTION: SOCIAL BOOKMARKING 01:00:00
PROMOTION: BLOG COMMENTING 00:30:00
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6. 01/05/2018 Advertising and Marketing Diploma - Adams Academy
https://www.adamsacademy.com/course/advertising-and-marketing-diploma/ 6/15
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ADDITIONAL PROMOTION TIPS 00:15:00
CREATING YOUR OWN WEBSITE 01:00:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
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7. 01/05/2018 Advertising and Marketing Diploma - Adams Academy
https://www.adamsacademy.com/course/advertising-and-marketing-diploma/ 7/15
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Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Mock Exam
Mock Exam- Advertising and Marketing Diploma 00:30:00
Final Exam
Final Exam- Advertising and Marketing Diploma 00:30:00
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8. 01/05/2018 Advertising and Marketing Diploma - Adams Academy
https://www.adamsacademy.com/course/advertising-and-marketing-diploma/ 8/15
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9. 01/05/2018 Advertising and Marketing Diploma - Adams Academy
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11. 01/05/2018 Advertising and Marketing Diploma - Adams Academy
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Instructors
JAY COLLINS
460 STUDENTS ENROLLED
   
LEVEL 3 - DIPLOMA
COURSE BADGE
COURSE CERTIFICATE
83NUMBER OF UNITS
2NUMBER OF QUIZZES
1 DAY, 21 HOURS
ACCREDITED BY
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12. 01/05/2018 Advertising and Marketing Diploma - Adams Academy
https://www.adamsacademy.com/course/advertising-and-marketing-diploma/ 12/15
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https://www.adamsacademy.com/course/advertising-and-marketing-diploma/ 13/15
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https://www.adamsacademy.com/course/advertising-and-marketing-diploma/ 14/15
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Make learning more accessible to learning enthusiasts, regardless of where they are residing in the
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 0800 368 7767
 help@adamsacademy.com
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