Clash Media Pack

1. M E D I A P A C K 2 0 1 3

2. STATS AND FACTS
Under 21
AGE DEMO GR APHIC
32 ,0 0 0 NEWSLET TER RECIPIENT S
370,0 0 0 UNIQUE USER S
74 0,0 0 0 PAGE IMPRESSIONS
31 - 35
21 - 25
12%
11%
37%
26 - 30
34% 36+6%
XY
52%
XX
48%

3. STATS AND FACTS
LOC ATION B RE AK DOWN
42%
PU R CH A SE M US I C AT
LE A S T E V E RY W E E K
86%
PU R CH A SE M US I C AT
LE A S T E V E RY month
46%
shop online
every month
67 %
spend over £10 0 on
clothes shopping
each month
4 3% London & E ast
22 % North & Yorks
17 % Wales & South West
11% Scotland
7 % Midlands
43%
G o To T he Cinema
E very M onth
36%
S pend over £8 0 0
on Tech Per Y ear
75%
own a smartphone
12%
of our readers
earn a salary
of over £6 5,0 0 0

4. CLASH
M A G A Z I N E
O N L I N E
N E W S L E T T E R
T H E A P P

5. THE MAGAZINE

6. G AT E F O L D
£4,000
I N S I D E F R O N T / B A C K C O V E R
£6,000
Q U A R T E R PA G E
£2,500
A D V E R T O R I A L
£6,400
H A L F PA G E H O R I Z O N TA L
£2,500
I N S E R T
£4,000
H A L F PA G E V E R T I C A L
£1,250
O U T S I D E B A C K C O V E R
£7,500
F U L L PA G E
£4,000
C L A S H
M A G A Z I N E
A D S P E C S
S P E C S :
A L W A Y S C M Y K
3 0 0 D P I

7. C L A S S I F I E D
£750
C L A S H
M A G A Z I N E
A D S P E C S
S P E C S :
A L W A Y S C M Y K
3 0 0 D P I

9. ONLINE

10. C L A S S I F I E D
£250
R O S
£10,000
L E A D E R
£18 CPM
M P U
£20 CPM
T O P L E A D E R
£15 CPM
B O T T O M M P U
£18 CPM
B I L L B O A R D
£18 CPM
FA D E I N
£4,000
R E S K I N
£7,000
C L A S H M U S I C . C O M
O N L I N E S P E C S
S P E C S :
A L W A Y S R G B
1 5 0 D P I

11. PA G E P E E L
£35 CPM
D R O P D O W N
£35 CPM
M I C R O S I T E
£10,000
B E S P O K E M I C R O S I T E
£ POA
F O O T E R
£40 CPM
E X PA N D A B L E F O O T E R A D
£40 CPM
C L A S H M U S I C . C O M
O N L I N E S P E C S
S P E C S :
A L W A Y S R G B
1 5 0 D P I

13. THE APP

14. T H E C L A S H A P P
F U L L PA G E A D
640 x 960px
£1,000
S P O N S O R E D
V E R T I C A L
£2,000
A D V E R T O R I A L
£3,000
TA G G E D I M A G E S
£500
A P P TA K E O V E R
£5,000
B E S P O K E A D
£2,000
V I D E O
£1,000
Having proved its mettle as
an amplifier manufacturer,
Marshall is trying its hand
MARHSALL

15. THE NEWSLETTER

16. N E W S L E T T E R
TA K E O V E R
£5,000
L E A D E R
£1,000
S I D E A D
£250
S P O N S O R E D S E C T I O N
£3,000
F O O T E R
£1,000
B R E A K E R A D
£500

17. INTEGRATED C AMPAIGNS

18. T H E B R I E F
In 2011 Clash was selected as the
sole music partner for all Levis UK
live music activity.
Clash booked artists of the level of
Primal Scream, Graham Coxon and
Carl Barat, produced premium events
activation and content distribution
across Levi’s Craft of Music and
Go Forth platforms, and created
unique digital mechanics for fan
interaction with the project.
L E V I ’ S
After a succession of in-store gigs, and an
all-day festival show at the Camden Crawl,
we set our sites on creating the big idea.
A concept was developed between Levi’s,
Clash and Spotify whereby the fans were put
in complete control of proceedings.The main
event would be an interactive, fan-curated
show with Primal Scream preceded by three
warm-up in-store gigs, showcasing six new
bands that the fans voted on to choose the
support act for Primal Scream.
A microsite was constructed where fans voted
for the support bands, chose the Primal Scream
set list and nominated the live cover song they
wished to hear; effectively controlling almost
every element of the gig.
T H E R E S P O N S E

19. T H E B R I E F
Clash is the lead partner in the
Right Guard brand campaign
Off Guard Gigs, visiting some of
the best festivals in the UK to create
viral video content with premium artists
like legendsTricky and Nile Rodgers,
up-and-coming heroes likeWild Beasts,
JamieWoon and off-the cuff stars like
Rolf Harris and Mr Motivator as part
of an ambitious 3-year social media fan
acquisition video campaign, which sits
on popular branded channelsYouTube
and Facebook.
S C H WA R Z K O P F
& H E N K E L
T H E R E S P O N S E
We divided our activity into two areas;
festival and non-festival. For the festival
activity, we took Right Guard to three
major UK music festivals:
The Great Escape, Lovebox, and Bestival.
At each of these, we worked backstage
with the biggest artists available to create
live sessions and interviews, all of which
were posted through the Off Guard Gigs
social media channels.Artists included
Magnetic Man,TheVaccines,TEED,
Modeselektor, Maverick Sabre, Ghostpoet,
Foster The People and more.
For the non-festival activity, we secured
The Subways to perform an acoustic
guerrilla gig on Carnaby Street, attained
an exclusive backstage interview and three
live videos of The Kooks performing, and
aligned the brand with sport by getting
The Wombats to play a round of golf with
the world trick-shot champion, Jeremy Dale.
Thus creating three completely unique
and richer music programmes, outside
of festivals.

20. RATE SUMMARY
PRINT ONLINE APP
NEWSLETTER
Inside Front Cover
Inside Back Cover
Outside Back Cover
Full Page
Quarter Page
Half Page Horizontal
Half Page Vertical
Advertorial
Insert
Gatefold
ROS
Fade In
Reskin
Leader
Top Leader
Billboard
MPU
Bottom MPU
Classified
Page Peel
Footer
Expandable Footer Ad
Drop Downs
Microsite
BESPOKE Microsite
Sponsored Vertical
Video
Full PAGE ad
BESPOKE AD
ADVERTORIAL
Tagged images
App takeover
Takeover
leader
Footer
Side ad
Breaker ad
Sponsored Section
£6,000
£6,000
£7,500
£4,000
£2,500
£2,500
£1,250
£6,400
£4,000
£4,000
£10,000
£4,000
£7,000
£18 CPM
£15 CPM
£18 CPM
£20 CPM
£18 CPM
£250
£35 CPM
£40 CPM
£40 CPM
£35 CPM
£10,000
£POA
£2,000
£1,000
£1,000
£2,000
£3,000
£500
£5,000
£5,000
£1,000
£1,000
£250
£500
£3,000

21. CONTACT
CLASH MUSIC
T: +44 (0)20 76282312
194 Hercules Road
London
SE1 7LD