1. B-TEC ExtendedDiplomainCreativeMediaProduction
Unit 28: Corporate andPromotional Programme Production
PRODUCT/TITLE: Confidence inthe workplace
Narrative Structure
(PresenterLedor Voiceover
Storyline,Linear/Non-Linear)
The narrative structure of the videoismore like aninterchangeable list,
where anyof the pointscouldhave beenmake before oraftereachother,
there isno structure to the orderof the video.The pointsare made withtext
promptson the screenratherthan the use of dialogue,thishelpsthe pace of
the videobe fastbut crampingas much informationintothe videoas
possible.
Mise-en-Scene
(Location/Set,Props,Costume,Make-Up)
The mice-en-scene of the videoisone thatusesgradientcolourboards in
the backgroundto act as a backdropfor foregroundgraphics,these visual
aidshelphave a contexttowardsthe visual narration.The Costumingof the
characters andprops makesthe videolookmuchreminiscentof an
American70’s film,with the malesin suitswithafancycolouredtie and
bright,vibrantandcolourful dresses.The contextof these makesapositive
spinon the videoasa whole because the meaningof the videoitself was
made for the trainingprogramof workersforlowconfidence issues.
Sound
(SoundEffects,Music,Voiceover/Dialogue,Diegetic/Non-Diegetic)
The music onthe videois apianoriff inthe background,thisbasictheme
helpsmatchthe basic visualsandone doesn’tmaskthe otherwithits
complexity,the simplenessof thisvideoiswhatmakesthe videoeffective,
withthe 70’s theme beingimportantthroughoutaswell.
Editing
(Graphics,Techniques,Pace)
The 70’s graphicsare a feature throughoutandare keyto how the video
comesacross to the audience.The editingisa fast pacededit,withfast
pacedcuts throughoutto helpspeedupthe narrative andnotmake the
videotooslowandboring.By matchingthe pace of the music,thishelpsto
make a connectionbetweenaudioandvideo.
Lighting
(HighKey,LowKey,Natural,Artificial)
The lightingof the videoishighkeylightingtoemphasise the coloursonthe
advertand make ita lotmore positive looking.The use of boldcolouring
makesthe tone of the advertmatch the graphicsand the sound.
Cinematography The movementof the shotsisthe most importantfeature onthisvideo.The
2. (Angles, Framing,ShotTypes,Movement)
textand visualshave tomove aroundthe screeninorderfor the full
potential of the videostobe at the besttheycan, the still imagesbeing
movedcreatesa motioneffectonthe videowhich helpscreate astory.
StereotypesandRepresentation
(Gender,Race,Sexuality,Regional,Religious)
Stereotypesare notshowninthisvideo,boththe graphiccharactersare the
twodifferentgenderswhichhelpsforthe audience togetaconnectionto
the characters and therefore canmake the videomore relatabletothem
and overall the videocanfulfilitspurpose.
Target Audience
(Demographics,Psychographics,Geo-Demographics)
The target audience of this videoare peopleatthe workplace whosuffer
fromconfidence issues.The tone of the videoisseriousbutmakesapositive
spinon it,thisto create a positive environmentaroundthe workplace.
Functionor Purpose of Video/Message The functionof the videoisto informpeople howtoactaround the
workplace whentheirconfidence issuesbecomelow.Bycreatinga70’s
informertioalformatitmakesthe videobecome amotionpicture featureby
the use of movingstill imagesandachilledpianoriff inthe background.
