Convention event

1. B-TEC ExtendedDiplomainCreative MediaProduction
Unit 28: Corporate andPromotional Programme Production
PRODUCT/TITLE: Convention
Narrative Structure
(PresenterLedor Voiceover
Storyline,Linear/Non-Linear)
The narrative structure of the videoisleadbya presenterwhoreadsout
where he isat and the differentactivitiesandinterestsoverthe whole
convention.He signpostsanewtopicwhenatextgraphicwill appearashe
saysit and the videogetsa distortedscreen.Thisleadingof the videoreally
makesitclear whoisdrivingthe storyand can easilyfollowwhatis
happeningthroughthe presenter.
Mise-en-Scene
(Location/Set,Props,Costume,Make-Up)
The locationof the settingwaskeybecause itisall shotwithinthe borders
of the convention.Thiswasimportantbecause thiseventvideowasonly
showingthe conventionandthe events.The propsthatare usedonthe set
are all propsthat are use dinthe conventiontosell.The benefitof thisshoot
for mice-en-scene shouldbe thatthere isnoneedtoworry aboutprops or
costumesbecause itiswhatthe vendorsandaudience will bringtothe expo
as theyare almostguaranteedtobringtheirownpropsand costumes
makingthe task of the camera man much easier
Sound
(SoundEffects,Music,Voiceover/Dialogue,Diegetic/Non-Diegetic)
The soundof thisvideofeaturesadiegeticsoundof apresenterandother
people inthe video talking,thisismade more importantandobviousbythe
shotsof these peopleholdingandmicrophone andtalkingintoit.Thishelps
make the maindrivingforce of the narrative.
The non-diegeticsoundsof soundeffectssuchasa rewindsoundare used
whenthe presenterendshispointtostartthe listof activates.By creatinga
semanticfieldof soundsusedintechnologythiswill create arapportwith
the audience because itissomethingtheywillunderstand.
The soundin the backgroundisusedto create a positive vibe aroundthe
videobutnotdistract the viewerfromwhat’shappeningvisually.Thiswas
an importantbalancingactbecause itcouldhave possiblyruinedthe whole
videoif there wouldhave beenanimbalancedirectingthe attention of the
audience awayfromthe visuals.

2. Editing
(Graphics,Techniques,Pace)
The editingof thisfeaturesmanygraphicswhenthe presenterislistingoff
the differentactivities;thisfeaturesadistortioneffectwhere blue linesgo
across the screen that will be recognisedwiththe videogame community.
By tyinginthese subtle referencesonlypeople connectedtothat
community wouldunderstandwhatishappening.The pacingof the editsare
fastto create a fastpaced videothatmakesthe videoalotlessboringand
by cramminginas much contentas possible the videowill be able toshow
as much of the expoaspossible injustthe under2minute slotthatit has.
Lighting
(HighKey,LowKey,Natural,Artificial)
The lightingisall artificial lightingapartfromthe outside shotswhere
natural lightingisused.Thishowevermakesthe videolooklessappealing
due to drasticlightingchangesduringthe celebrityscenes.Thisisbecause
such differencesinlightmake italmostlooklike acutaway and doesn’tfit
the contextof the video.
Cinematography
(Angles,Framing,ShotTypes,Movement)
The cinematography of the videoisveryhandheldandbasedoff luck,the
camera manappearsto be runningaroundtryingto filmasmuch areasof
the expoas possible withoutthoughtof framingorwhatshotto get.A lotof
shotsappearto be onesthatare tight,zoomedinanglesatthe start and
thendo a pull backreveal toshowthe contentthatthe cameraman is
showing.The movementof the cameramanisveryshaky,thisisbecause of
the handheldtechnique sotherefore featuresalotof camera instability.
StereotypesandRepresentation
(Gender,Race,Sexuality,Regional,Religious)
Gendersare not showninthisvideootherthantimesduringthe cosplay
where itfeaturesmainlyonlymenandnowomen,moreoverthe cutsonto
the crowd feature menmore thanwomen,maybe pushingthe stereotype
that onlymenwouldlike thisareaof interesthoweverthere seemstobe an
almostequal diversityacrossthe boardwhenitcomesto genders.
Target Audience
(Demographics,Psychographics,Geo-Demographics)
The target audience of thisvideowouldbe Studentsand low-income
workersmainlywhohave aninterestinvideogamesandother‘nerdy’type
of activities.Thisdocumentaryonthe locationisanadvertisementalmost
for the brandand how itappealstoits audience perfectlyandwhythisisthe
place to go inLondonamongstall otherbrandsthat have expo’s.
Functionor Purpose of Video/Message The functionof the videoisto entertainandinformpeopleof theirtarget
audience anduse thisas an attractionfor people forthe nexttime the
conventioncomesaround. Thisisbecause withanalreadybigfanbase of

3. gamersand withthat numbergrowingbythe daythere isa lotof potential
for the marketto expandandformore people tocome tothese conventions