Program on how to get homeless digital jobs

1. Goals
ONLINE

2. The
Problem

3. Goals
Current Avg Earning/mo Total Vendor earnings
$400
+
Micro Jobs Earnings/mo
$400
$800 / mo
How
Train each vendor to
write for blogs and
companies online
=
Training Portfolio Network
Partner with companies
to build their portfolio in
the training session
Plug each vendor into
various online
networks to market
their online skills

4. The Industry
Content, video and social media marketing (2013 eMarketer)
$118.4 Billion = 15.1%
93% 90%
Of B2B Brands use content marketing Of B2C Brands use content marketing
Size of the Content Marketing Industry - April 2013, the Custom Content Council
$44 Billion

5. The Industry
52 to 70% 34%
Rise of Video content from 2011-2012 Have a difficult time finding job
candidates with content-marketing
skills
94% 50%
say it is critical that content marketing be
part of a company's business strategy
say they expect their company's
budgets for content marketing to
increase in 2015

6. The Need
1. Content Creation / Content
Marketing
2. Web Design and UX
3. Data Science / Data Analysis
4. Growth Engineering / Hacking
5. Search Engine Optimization (SEO)
6. Pay-Per-Click (PPC)
7. Agile Marketing
8. Email Marketing / Marketing
Automation
9. Marketing Technology (MarTech)
10. Social Media Marketing / Advertising
11. Video Production / Marketing
12. Basic HTML / CSS
13. Web Development
14. Community Management
1. SEO Specialists/Inbound Marketer
2. PPC Executive
3. Content Manager
4. UX Designer and web Developers

7. The Need 62,779
jobs available when you
search social media
1,416
jobs available when you
search blogger

8. Writing Blogs, categorizing content and information, tagging
pictures, removing red eye and manual data entry.
The
Opportunity
What are
Micro Jobs
$5-$50
Vendors can earn
per blog post
300-500
words is a typical blog post
Blog Posts Where are these jobs?
20+
sites match online bloggers
with companies
1,519
jobs available for online
bloggers on indeed.com alone
Job types available online

9. The
Opportunity
Elance ASK.com About.com Odesk.com
problogger.net Freelance Writing Jobs Poe War Envato Studio
Craigslist Media Bistro Writers Weekly INDEED.com

10. Proof of
Concept
http://www.blog.guidancerealty.com/?p=347
Vendor Ibn
Hipps EARNED
$50 by
publishing a
blog for
Guidance Realty
a $400 million
financial
company.
Ibn Hipps learned how to define an audience,
business goals, research online, and write a blog

11. Curriculum
Methodology
Blogs + Social
Media + SEO PPC + HTML
Data analysis + Management
Phase 1 Phase 2 Phase 3

12. 1 2 3
Vendors Sign up
3 month training
programs on
Computer
Basics
Structuring
a Blog &
Online
Research
How to
write a
blog
Vendors will write
content for known
partners
4 5 6
Vendors will create
portfolio profiles for
online job sites
Vendors will apply to
write for online blogs
as independent
contractors
Vendors will be
provided support on
keeping their portfolio
and communication
with clients
0-4 months
4-6 months
How do we
scale this
model

13. Partners
Other content partners
will be targeted to
publish vendors blogs
for additional
exposure
Additional company
partners are being
targeted
Temporarily we will
start in MLK Library
and are targeting DC
incubators
Content Partners Company Partners Funders
Culmore
Clinic

14. Selection
Criteria
1 2 3
Vendors must be
regular contributors and
regular attendees to
Street Sense
Vendors must have
basic knowledge of a
computer and/or
willingness to take basic
computing courses at
MLK library
Vendors will be
provided with $200 as
an incentive to
complete the training
program

15. The Team
Admin Team
Eric
Art Director,
Street Sense
Adam Motiwala
Director of
Commercial,
Fifth Tribe
Jack,
Researcher
Street Sense
Vendors
Ibn Hipps
After the first training round Vendors will become part of the admin team
Jeffery McNeil Ashley McMullen John MatthewsScott Lovell

16. Metrics
Train each vendor to
write for blogs and
companies online
Training Portfolio Network
Partner with companies
to build their portfolio in
the training session
Plug each vendor into
various online
networks to market
their online skills
Double
income
Part-time
online job
Double existing vendor
income from Street Sense
Have vendors on online
retainer contracts to earn
a 4 figure monthly income

17. Monthly Costs Equipment/space Labor
$400 - $500 a month
stipend for vendors
Utilizing Library and
trying to obtain
donated computers
Volunteer run or
subsided by Street
Sense
Donations Online Fundraising
Soliciting online funds for digital
marketing through
Streetsense.org
Starting to create a peer 2 peer
online fundraising page and
campaign
Costs
Revenue
Finances

18. Write an online blog to help UMMA
Community Clinic recruit additional
physicians. They are currently struggling to
recruit Doctors and need content to help
Doctors consider working for their
organization.
Class 1 Completed
Assignment 1
Current
Progress

19. Provide $250 for a
Vendor Summer Course
Help Build a
New Career
Provide office space
and / or computer
Increase your site traffic have
us write for your organization

20. Volunteers for Street Sense online are
truly enablers! They support Street
Sense Vendors in their path way to
economic independence and towards
developing critical skills towards become
an online professional and bridging the
digital divide!
Enablers! What will you do
Teach online blogging
Edit potential posts
Mentor vendors on marketing and writting
Teach business skills
Help match vendors with job opportunities
Teach BuildGrow