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Sources: Midroll, IAB, US Census, Activate Tech and Media Outlook 2016

2,845,817 views

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Sources: Midroll, IAB, US Census, Edison Research, Activate analysis 55
STREAMING AUDIO
www.activate.com
Podcast listeners are the elite of audio: they listen to more non-
podcast audio than average, and are an attractive demographic
Median Age 37 30
Age 18-34 0.3 0.67
Income Over $50K 0.27 0.62
Bachelor’s Degree? 0.3 0.58
AVERAGE
LISTENERS
4:05 hours/day
PODCAST
LISTENERS
5:50 hours/day 

(4:19 non-podcast)
LISTENER DEMOGRAPHICS
PODCASTAVERAGE

Published in: Technology, Business
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