Social Media Audit

1. Spotify vs. Apple Music
HALA SHIHABEDDIN

2. ABOUT THE COMPANIES
SPOTIFY
 Instagram- 4.8 million followers
 Social Channel- 52
 AVG. per Post- 49,051
 Comments per post- 350
 Engagement rate- 0.0097%
 Subscribers- 100 million
APPLE MUSIC
 Instagram- 3.9 million followers
 Social Channel- 40
 AVG. per Post- 39,815
 Comments per post- 450
 Engagement rate- 0.0097%
 Subscribers- 60 million

3. A deep dive into the social media habits
and performance of Spotify
Unmetric Analyze tracks over 100,000
brands. Currently it tracks 52 Spotify social media
profiles
Facebook Pages. 32
Twitter Handles 12
Instagram Accounts 6
YouTube Channels 1
LinkedIn Accounts 1

4. Facebook Pages 10
Twitter Handles 9
Instagram Accounts 5
YouTube Channels 15
LinkedIn Accounts 1
A deep dive into the social
media habits and performance of
Apple
Unmetric Analyze tracks over 100,000 brands.
Currently it tracks 40 Apple social media profiles

5. BRAND ENGAGEMENT
SPOTIFY
 Bundle for students includes Hulu and
Showtime for $4.99 only
 Listen Offline
 No wait for new releases
APPLE MUSIC
 Has Beats1 Radio- and exclusive 24/7
human run global radio station
broadcasting to 100 countries.
 Connect between Musicians and Fans
 Listens Offline

6. Successful Branding For Spotify
 “If you love Spotify and you love me, have
I got big news for you! #ThanksSponsor
http://spotify.com/ellen ”
 Spotify is great at getting sponsored and
sponsoring people and celebrities.
 Having the connection with loyal sponsors
helps brand their name across the world.

7. Unsuccessful Branding for Spotify
 “Spotify users were irritated to learn that
Drake's fifth studio album Scorpion was
not immediately uploaded to the
streaming service on Thursday night.”
 Spotify users were actually very upset for
the delay that many threatened to switch
to Apple Music and about 5% did switch.
As well as some customers were upset
about the excessive ads.
 Technical difficulties made Spotify pay the
price.

8. Successful Branding for Apple Music
 Having student subscription with apple
also gives you the ability to watch Apple
Originals with Apple TV+ for free but only
for a limited time.
 Helps students but only if they already
owe an Apple TV+

9. Unsuccessful Branding for Apple Music
 Apple Music Connect has been shut down
as of the end of 2019.
 This took away the one thing that made
Apple Music unique.

10. Spotify Apple Music
Price
$9.99 a month ($4.99 for students) bundle
Hulu and Showtime
$9.99 a month ($4.99 for students)
Family plan Yes, up to 6 people ($14.99) Yes, up to 6 people ($14.99)
Free tier Yes, ad-supported No, only Beats1 radio
Free trial 3 months 3 months
Stream quality
Up to 320kbps Ogg Vorbis, or AAC (see
section below)
256kbps AAC
Music library 50 million songs 50 million songs

11. Spotify vs. Apple Music (refer to previous slide)
 Both companies are very close and both offer your money worth.
 However, referring to the previous chart Spotify tends to offer more options that
can be beneficial especially for students. The bundle for getting Hulu and
Showtime in addition to ad. free music can be very ideal when thinking of saving
up.
 You can be either a Spotify fan or Apple Music fan. Little number of people
sometimes choose to have both just because of the small difference they have.

12. What I learned
- Comparing the two companies
and learning more about each
one was astonishing I myself are
a Spotify user so I did not know
much about Apple Music.
- - Paid, earned, and owned media
is about grabbing your customers
attention and turning them into
promoters to your brand. Which
is how Spotify used its’ sponsor
(Ellen) for potential customers.

13. Who do you
support?