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TYPICAL U.S. DAILY BEHAVIOR, AGES Activate Tech and Media Outlook 2016

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TYPICAL U.S. DAILY BEHAVIOR, AGES 13+ 2014
Sources: comScore, Nielsen/Arbitron, Flurry, Activate analysis 39
STREAMING AUDIO
www.activate.com
Consumers will spend more time on digital audio, driven by multi-
tasking opportunities
12%
13%
15%
16%
23%
21%
WHILE LISTENING TO MUSIC,
AMERICANS (13+) ARE ALSO:
Driving
Working
Chores
Exercising
Recreation
Other
(including
only listening)
19%
39 minutes/day
AUDIO
SHARE OF MOBILE APP TIME SPENT, June 2015
4:05 hours/day
AUDIO
Total mobile app time: 3:25 hours/day

Published in: Technology, Business
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