SlideShare a Scribd company logo

10 Startup Business Puzzles Visualized and Explained

How did Airbnb beat Craigslist? What's special about the Medium blogging platform? How did LinkedIn eat Monster for lunch? How do Youtube and Vimeo coexist? Why was Mint.com so successful? Using the Platform Stack framework, this deck explains 10 startup business puzzles and creates a framework to solve many more.

1 of 80
Startup Business Puzzles
Visualized And Explained1 SANGEET PAUL CHOUDARY
GEOFFREY PARKER
MARSHALL VAN ALSTYNE
Source: PLATFORM THINKING
One compelling framework to
make sense of digital business
models
Source: PLATFORM THINKING
Why do YouTube and Vimeo coexist
despite being similar offerings?
“
”Source: PLATFORM THINKING
How did Airbnb disrupt
Craigslist?
Source: PLATFORM THINKING
It was Instagram, before Instagram
existed
Why did it fail?
Ever heard of
Hipstamatic? 

Source: PLATFORM THINKING
Why did LinkedIn beat
Monster?
Source: PLATFORM THINKING

Recommended

Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce
Platform Revolution - Ch 01 Intro: How Platforms are Changing CommercePlatform Revolution - Ch 01 Intro: How Platforms are Changing Commerce
Platform Revolution - Ch 01 Intro: How Platforms are Changing CommerceMarshall Van Alstyne
 
Platform Revolution: Ch 03 -- Architecture & Design
Platform Revolution: Ch 03 -- Architecture & DesignPlatform Revolution: Ch 03 -- Architecture & Design
Platform Revolution: Ch 03 -- Architecture & DesignMarshall Van Alstyne
 
Platform Revolution - Ch 02 Network Effects: Power of the Platform
Platform Revolution - Ch 02 Network Effects: Power of the PlatformPlatform Revolution - Ch 02 Network Effects: Power of the Platform
Platform Revolution - Ch 02 Network Effects: Power of the PlatformGeoff Parker
 
The Platform Manifesto - 16 principles for digital transformation
The Platform Manifesto - 16 principles for digital transformationThe Platform Manifesto - 16 principles for digital transformation
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
 
Platform Revolution
Platform RevolutionPlatform Revolution
Platform RevolutionGeoff Parker
 
Platform Dynamics - The rise and dominance of Platforms
Platform Dynamics - The rise and dominance of PlatformsPlatform Dynamics - The rise and dominance of Platforms
Platform Dynamics - The rise and dominance of PlatformsJason Dojc
 
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul Choudary
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul ChoudarySTATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul Choudary
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul ChoudarySangeet Paul Choudary
 

More Related Content

What's hot

Platform Strategy: Openness, Innovation & Control
Platform Strategy: Openness, Innovation & ControlPlatform Strategy: Openness, Innovation & Control
Platform Strategy: Openness, Innovation & ControlMarshall Van Alstyne
 
Platforms: How Change in Industry is Driving Change in Strategy
Platforms: How Change in Industry is Driving Change in StrategyPlatforms: How Change in Industry is Driving Change in Strategy
Platforms: How Change in Industry is Driving Change in StrategyMarshall Van Alstyne
 
Platform Strategy and Digital Ecosystems
Platform Strategy and Digital EcosystemsPlatform Strategy and Digital Ecosystems
Platform Strategy and Digital EcosystemsApigee | Google Cloud
 
Platform Shift: How New Business Models are Changing the Shape of Industry - ...
Platform Shift: How New Business Models are Changing the Shape of Industry - ...Platform Shift: How New Business Models are Changing the Shape of Industry - ...
Platform Shift: How New Business Models are Changing the Shape of Industry - ...Apigee | Google Cloud
 
The new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategyThe new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategyPlatform Revolution
 
Investor pitch deck 101
Investor pitch deck 101Investor pitch deck 101
Investor pitch deck 101Sam Nixon
 
The Rise of Platforms - And What It Means for Business
The Rise of Platforms - And What It Means for BusinessThe Rise of Platforms - And What It Means for Business
The Rise of Platforms - And What It Means for BusinessMarshall Van Alstyne
 
Network Effects
Network EffectsNetwork Effects
Network Effectsa16z
 
Nft marketplace development to buy & sell nft tokens coinjoker
Nft marketplace development to buy & sell nft tokens   coinjokerNft marketplace development to buy & sell nft tokens   coinjoker
Nft marketplace development to buy & sell nft tokens coinjokeramarasophi
 
The Network Effects Bible
The Network Effects BibleThe Network Effects Bible
The Network Effects BibleNFX
 
Startup Marketing Slides from Lean Startup Circle LA
Startup Marketing Slides from Lean Startup Circle LAStartup Marketing Slides from Lean Startup Circle LA
Startup Marketing Slides from Lean Startup Circle LASean Ellis
 
Knitkart final pitch deck
Knitkart  final pitch deckKnitkart  final pitch deck
Knitkart final pitch deckAmit Kumar
 
WeWork Series D Pitch Deck ($355M Raised)
WeWork Series D Pitch Deck ($355M Raised)WeWork Series D Pitch Deck ($355M Raised)
WeWork Series D Pitch Deck ($355M Raised)startuphome
 
Facebook Pitch Deck
Facebook Pitch DeckFacebook Pitch Deck
Facebook Pitch Deckstartuphome
 
Web 3.0 and What It Means to Marketing
Web 3.0 and What It Means to MarketingWeb 3.0 and What It Means to Marketing
Web 3.0 and What It Means to MarketingMagic Logix
 
Launching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's BackLaunching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's Backjoshelman
 
Stripe Pitch Deck designed by Zlides
Stripe Pitch Deck designed by ZlidesStripe Pitch Deck designed by Zlides
Stripe Pitch Deck designed by ZlidesZlides
 
API Strategy Evolution at Netflix
API Strategy Evolution at NetflixAPI Strategy Evolution at Netflix
API Strategy Evolution at NetflixMichael Hart
 

What's hot (20)

Platform Strategy: Openness, Innovation & Control
Platform Strategy: Openness, Innovation & ControlPlatform Strategy: Openness, Innovation & Control
Platform Strategy: Openness, Innovation & Control
 
Platform Strategy & Ecosystems
Platform Strategy & EcosystemsPlatform Strategy & Ecosystems
Platform Strategy & Ecosystems
 
Platforms: How Change in Industry is Driving Change in Strategy
Platforms: How Change in Industry is Driving Change in StrategyPlatforms: How Change in Industry is Driving Change in Strategy
Platforms: How Change in Industry is Driving Change in Strategy
 
Platform Strategy and Digital Ecosystems
Platform Strategy and Digital EcosystemsPlatform Strategy and Digital Ecosystems
Platform Strategy and Digital Ecosystems
 
Platform Shift: How New Business Models are Changing the Shape of Industry - ...
Platform Shift: How New Business Models are Changing the Shape of Industry - ...Platform Shift: How New Business Models are Changing the Shape of Industry - ...
Platform Shift: How New Business Models are Changing the Shape of Industry - ...
 
The new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategyThe new new competition - How digital platforms change competitive strategy
The new new competition - How digital platforms change competitive strategy
 
Investor pitch deck 101
Investor pitch deck 101Investor pitch deck 101
Investor pitch deck 101
 
The Rise of Platforms - And What It Means for Business
The Rise of Platforms - And What It Means for BusinessThe Rise of Platforms - And What It Means for Business
The Rise of Platforms - And What It Means for Business
 
Network Effects
Network EffectsNetwork Effects
Network Effects
 
Nft marketplace development to buy & sell nft tokens coinjoker
Nft marketplace development to buy & sell nft tokens   coinjokerNft marketplace development to buy & sell nft tokens   coinjoker
Nft marketplace development to buy & sell nft tokens coinjoker
 
The Network Effects Bible
The Network Effects BibleThe Network Effects Bible
The Network Effects Bible
 
Startup Marketing Slides from Lean Startup Circle LA
Startup Marketing Slides from Lean Startup Circle LAStartup Marketing Slides from Lean Startup Circle LA
Startup Marketing Slides from Lean Startup Circle LA
 
Knitkart final pitch deck
Knitkart  final pitch deckKnitkart  final pitch deck
Knitkart final pitch deck
 
Startup Pitch Decks
Startup Pitch DecksStartup Pitch Decks
Startup Pitch Decks
 
WeWork Series D Pitch Deck ($355M Raised)
WeWork Series D Pitch Deck ($355M Raised)WeWork Series D Pitch Deck ($355M Raised)
WeWork Series D Pitch Deck ($355M Raised)
 
Facebook Pitch Deck
Facebook Pitch DeckFacebook Pitch Deck
Facebook Pitch Deck
 
Web 3.0 and What It Means to Marketing
Web 3.0 and What It Means to MarketingWeb 3.0 and What It Means to Marketing
Web 3.0 and What It Means to Marketing
 
Launching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's BackLaunching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's Back
 
Stripe Pitch Deck designed by Zlides
Stripe Pitch Deck designed by ZlidesStripe Pitch Deck designed by Zlides
Stripe Pitch Deck designed by Zlides
 
API Strategy Evolution at Netflix
API Strategy Evolution at NetflixAPI Strategy Evolution at Netflix
API Strategy Evolution at Netflix
 

Similar to 10 Startup Business Puzzles Visualized and Explained

Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platf...
Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platf...Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platf...
Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platf...Timetogrowup
 
E Marketing Week02
E Marketing Week02E Marketing Week02
E Marketing Week02Stephen Dann
 
WORLD GRID LAB Warsaw, Poalnd
WORLD GRID LAB Warsaw, PoalndWORLD GRID LAB Warsaw, Poalnd
WORLD GRID LAB Warsaw, PoalndMarlon Solano
 
Civic Commons: NAGW 2011 Lightning Round
Civic Commons: NAGW 2011 Lightning RoundCivic Commons: NAGW 2011 Lightning Round
Civic Commons: NAGW 2011 Lightning Roundcivcoms
 
Digital Evolutions: Startups, Platforms and Ecosystems
Digital Evolutions: Startups, Platforms and EcosystemsDigital Evolutions: Startups, Platforms and Ecosystems
Digital Evolutions: Startups, Platforms and EcosystemsSimone Cicero
 
Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014Lukas Ritzel
 
eval("freedom_stack.push(culture)"); // The Creative Commons Solution?
eval("freedom_stack.push(culture)"); // The Creative Commons Solution?eval("freedom_stack.push(culture)"); // The Creative Commons Solution?
eval("freedom_stack.push(culture)"); // The Creative Commons Solution?Mike Linksvayer
 
Internet,web 2.0,3.0,search techniques
Internet,web 2.0,3.0,search techniquesInternet,web 2.0,3.0,search techniques
Internet,web 2.0,3.0,search techniquesmainjail
 
Emerging Technologies and Trends in Social Media
Emerging Technologies and Trends in Social MediaEmerging Technologies and Trends in Social Media
Emerging Technologies and Trends in Social Mediajawadshuaib
 
"Atomization" - a new trend in online marketing and how to exploit it
"Atomization" - a new trend in online marketing and how to exploit it"Atomization" - a new trend in online marketing and how to exploit it
"Atomization" - a new trend in online marketing and how to exploit itEconsultancy
 
Content - A Fairytale Wedding of Social and Enterprise
Content - A Fairytale Wedding of Social and EnterpriseContent - A Fairytale Wedding of Social and Enterprise
Content - A Fairytale Wedding of Social and EnterpriseJohn Newton
 
Platforms in the Digital Age - Talk at Northeastern
Platforms in the Digital Age - Talk at NortheasternPlatforms in the Digital Age - Talk at Northeastern
Platforms in the Digital Age - Talk at NortheasternTushar Shanker
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementManish Parihar
 
FANGs - The Front Door to the Internet
FANGs - The Front Door to the InternetFANGs - The Front Door to the Internet
FANGs - The Front Door to the InternetJohn Mannelly
 
Social media & pr3
Social media & pr3Social media & pr3
Social media & pr3larae9411
 
Is Data The Holy Grail for Marketers?
Is Data The Holy Grail for Marketers?Is Data The Holy Grail for Marketers?
Is Data The Holy Grail for Marketers?Klaxon
 

Similar to 10 Startup Business Puzzles Visualized and Explained (20)

Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platf...
Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platf...Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platf...
Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platf...
 
E Marketing Week02
E Marketing Week02E Marketing Week02
E Marketing Week02
 
WORLD GRID LAB Warsaw, Poalnd
WORLD GRID LAB Warsaw, PoalndWORLD GRID LAB Warsaw, Poalnd
WORLD GRID LAB Warsaw, Poalnd
 
Civic Commons: NAGW 2011 Lightning Round
Civic Commons: NAGW 2011 Lightning RoundCivic Commons: NAGW 2011 Lightning Round
Civic Commons: NAGW 2011 Lightning Round
 
Digital Evolutions: Startups, Platforms and Ecosystems
Digital Evolutions: Startups, Platforms and EcosystemsDigital Evolutions: Startups, Platforms and Ecosystems
Digital Evolutions: Startups, Platforms and Ecosystems
 
The Kazaa Overlay
The Kazaa OverlayThe Kazaa Overlay
The Kazaa Overlay
 
Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014
 
eval("freedom_stack.push(culture)"); // The Creative Commons Solution?
eval("freedom_stack.push(culture)"); // The Creative Commons Solution?eval("freedom_stack.push(culture)"); // The Creative Commons Solution?
eval("freedom_stack.push(culture)"); // The Creative Commons Solution?
 
Internet,web 2.0,3.0,search techniques
Internet,web 2.0,3.0,search techniquesInternet,web 2.0,3.0,search techniques
Internet,web 2.0,3.0,search techniques
 
Emerging Technologies and Trends in Social Media
Emerging Technologies and Trends in Social MediaEmerging Technologies and Trends in Social Media
Emerging Technologies and Trends in Social Media
 
"Atomization" - a new trend in online marketing and how to exploit it
"Atomization" - a new trend in online marketing and how to exploit it"Atomization" - a new trend in online marketing and how to exploit it
"Atomization" - a new trend in online marketing and how to exploit it
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Content - A Fairytale Wedding of Social and Enterprise
Content - A Fairytale Wedding of Social and EnterpriseContent - A Fairytale Wedding of Social and Enterprise
Content - A Fairytale Wedding of Social and Enterprise
 
Redhat y alfresco
Redhat y alfrescoRedhat y alfresco
Redhat y alfresco
 
Platforms in the Digital Age - Talk at Northeastern
Platforms in the Digital Age - Talk at NortheasternPlatforms in the Digital Age - Talk at Northeastern
Platforms in the Digital Age - Talk at Northeastern
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
FANGs - The Front Door to the Internet
FANGs - The Front Door to the InternetFANGs - The Front Door to the Internet
FANGs - The Front Door to the Internet
 
Trainleaders August2010
Trainleaders August2010Trainleaders August2010
Trainleaders August2010
 
Social media & pr3
Social media & pr3Social media & pr3
Social media & pr3
 
Is Data The Holy Grail for Marketers?
Is Data The Holy Grail for Marketers?Is Data The Holy Grail for Marketers?
Is Data The Holy Grail for Marketers?
 

Recently uploaded

FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdfsubarnamostafa1
 
Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesenterpriseresearchcentre
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitybayusch
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentVisionPublisher
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...MiMOiQ1
 
ZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationKings Reddys
 
Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Neil Kimberley
 
The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...Hamed Mehrzadegan
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxPrecious Mvulane CA (SA),RA
 
Cracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxCracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxWorkforce Group
 
EAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfEAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfDarryl_Carr
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Neil Kimberley
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Lviv Startup Club
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowngothuyanct
 
Comprehensive Guide - How to Hire Certified Magento Developers in India
Comprehensive Guide - How to Hire Certified Magento Developers in IndiaComprehensive Guide - How to Hire Certified Magento Developers in India
Comprehensive Guide - How to Hire Certified Magento Developers in IndiaPixlogix Infotech
 
Dive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptxDive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptxRakshaAgrawal21
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang
 
SARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSalam Al-Karadaghi
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxdeveloperarafat360
 

Recently uploaded (20)

FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdf
 
Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slides
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivity
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior Development
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
 
ZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English Presentation
 
Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024
 
The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docx
 
Cracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxCracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptx
 
EAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfEAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdf
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflow
 
Comprehensive Guide - How to Hire Certified Magento Developers in India
Comprehensive Guide - How to Hire Certified Magento Developers in IndiaComprehensive Guide - How to Hire Certified Magento Developers in India
Comprehensive Guide - How to Hire Certified Magento Developers in India
 
Dive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptxDive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptx
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
 
SARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company Presentation
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptx
 

10 Startup Business Puzzles Visualized and Explained

  • 1. Startup Business Puzzles Visualized And Explained1 SANGEET PAUL CHOUDARY GEOFFREY PARKER MARSHALL VAN ALSTYNE Source: PLATFORM THINKING
  • 2. One compelling framework to make sense of digital business models Source: PLATFORM THINKING
  • 3. Why do YouTube and Vimeo coexist despite being similar offerings? “ ”Source: PLATFORM THINKING
  • 4. How did Airbnb disrupt Craigslist? Source: PLATFORM THINKING
  • 5. It was Instagram, before Instagram existed Why did it fail? Ever heard of Hipstamatic? 
 Source: PLATFORM THINKING
  • 6. Why did LinkedIn beat Monster? Source: PLATFORM THINKING
  • 7. “ What's so special about Medium, isn't it just about blogging? ” Source: PLATFORM THINKING
  • 8. How did a 3-year old startup like Mint beat a three-decade old software like Quicken? Source: PLATFORM THINKING
  • 9. Flickr was doing so well, what happened? Source: PLATFORM THINKING
  • 10. What's so revolutionary about the App Store model? “ ” Source: PLATFORM THINKING
  • 11. How did Facebook eat MySpace and build an entirely different business? Source: PLATFORM THINKING
  • 13. Airbnb is a platform, 
 but so is GE's industrial internet approach. Medium is a platform 
 but so is Nike. How do you make sense of this? What exactly is a platform? ” “ Source: PLATFORM THINKING
  • 14. Read on to get 
 all the answers ” “Different questions, 
 similar answers Source: PLATFORM THINKING
  • 15. Too busy to get all the answers? Download this deck Source: PLATFORM THINKING
  • 16. Better still, click here to get the whole book Source: PLATFORM THINKING
  • 17. What does that even mean? Let's visualize 
 digital business models Source: PLATFORM THINKING
  • 18. The Platform Stack Source: PLATFORM THINKING
  • 19. To start visualizing, we need a visual framework Introducing... The Platform Stack Source: PLATFORM THINKING
  • 20. Wait... What's a platform? Source: PLATFORM THINKING
  • 21. Everyone seems to be building one... Source: PLATFORM THINKING
  • 22. But everyone has a different definition Source: PLATFORM THINKING
  • 23. The platform stack helps 
 us understand this… ... and visualize any digital business model Source: PLATFORM THINKING
  • 24. So WHAT is a platform? Source: PLATFORM THINKING
  • 25. So what is a platform? A platform is a plug-and-play business model that allows 
 multiple participants (producers and consumers) to connect to it, interact with each other and create and exchange value. ” “ Source: PLATFORM THINKING
  • 26. A lot of what we see today follows the platform business model Source: PLATFORM THINKING
  • 27. Buzzword alert... all of these use platform business models Wearables Sharing Economy Industrial Internet 3D Printing Internet of Things Social media App economy Crowdsourcing Gig economy Crowdfunding ! Source: PLATFORM THINKING
  • 28. The goal of a platform is to enable interactions between… Producers Consumers Source: PLATFORM THINKING
  • 29. To understand platforms, we need to use THE PLATFORM STACK
  • 30. Across all platforms, we observe the following three layers3 Network / Marketplace / Community Data Technology Infrastructure
  • 31. Network / Marketplace / Community Layer Users may connect explicitly Users may interact without connecting explicitly Users may be connected implicitly E.g. Individual usage is benchmarked against others Source: PLATFORM THINKING
  • 32. Technology Infrastructure External producers build on top of this infrastructure On Android, developers build apps On Youtube, video creators host videos On Ebay, sellers create/host product availability Source: PLATFORM THINKING
  • 33. Data Data matches users and content Data powers relevance Source: PLATFORM THINKING
  • 34. Different platforms have different stack configurations There are 3 basic configurations Source: PLATFORM THINKING
  • 38. Every platform is a different configuration of this stack Source: PLATFORM THINKING
  • 39. Like what you’re reading? click here to enter the book giveaway Source: PLATFORM THINKING
  • 40. Startup Business Puzzles Illustrated with the Platform Stack 1 Source: PLATFORM THINKING
  • 41. Why do YouTube and Vimeo coexist despite being similar offerings? “ ”Source: PLATFORM THINKING
  • 42. YouTube Vimeo Network / Marketplace / Community Technology Infrastructure Data Network / Marketplace / Community Data Technology Infrastructure
  • 43. YouTube Vimeo Network / Marketplace / Community Technology Infrastructure Data Network / Marketplace / Community Data Technology Infrastructure Improve viewer engagement and match-making Improve hosting infrastructure
  • 44. YouTube Vimeo Network / Marketplace / Community Technology Infrastructure Data Network / Marketplace / Community Data Technology Infrastructure Youtube and Vimeo co-exist by focusing on different layers of the stack
  • 45. How did Airbnb disrupt Craigslist? Source: PLATFORM THINKING
  • 46. Craigslist Early Airbnb Airbnb Network / Marketplace / Community Technology Infrastructure Data Marketplace / Community Technology Infrastructure Data Marketplace / Community Technology Infrastructure Data
  • 47. Craigslist Early Airbnb Airbnb Network / Marketplace / Community Technology Infrastructure Data Marketplace / Community Technology Infrastructure Data Marketplace / Community Technology Infrastructure Data Strong network layer only, low focus on tech and data Started with strong tech and data layers Built strong network effects and community over time
  • 48. Craigslist Early Airbnb Airbnb Network / Marketplace / Community Technology Infrastructure Data Marketplace / Community Technology Infrastructure Data Marketplace / Community Technology Infrastructure Data Airbnb beat Craigslist through superior execution on all layers
  • 49. It was Instagram, before Instagram existed Why did it fail? Ever heard of Hipstamatic? 
 Source: PLATFORM THINKING
  • 50. Hipstamatic Instagram Technology Infrastructure Network / Community Data Technology Infrastructure
  • 51. Hipstamatic Instagram Technology Infrastructure Network / Community Data Technology Infrastructure Focus on provision of tools only Focus on creation of community through provision of tools
  • 52. Hipstamatic Instagram Technology Infrastructure Network / Community Data Technology Infrastructure Instagram beat Hipstamatic by focusing on community and building network effects
  • 53. Why did LinkedIn beat Monster? Source: PLATFORM THINKING
  • 54. Monster LinkedIn Network / Community Technology Infrastructure Data Network / Community Data Technology Infrastructure
  • 55. Network / Community Technology Infrastructure Data Network / Community Data Technology Infrastructure Lower network effects, focusing only on active job seekers Much stronger network effects and higher data leverage lading to activation of passive seekers Monster LinkedIn
  • 56. Network / Community Technology Infrastructure Data Network / Community Data Technology Infrastructure By focusing on overall data acquisition about professionals, LinkedIn has better data to match the recruitment market Monster LinkedIn
  • 57. “ What's so special about Medium, isn't it just about blogging? ” Source: PLATFORM THINKING
  • 58. Wordpress Medium Technology Infrastructure Network / Community Data Technology Infrastructure
  • 59. Wordpress Medium Technology Infrastructure Network / Community Data Technology Infrastructure Infrastructure-only focus Less sophisticated infrastructure but strong network and usage of data
  • 60. Wordpress Medium Technology Infrastructure Network / Community Data Technology Infrastructure Medium is gaining rapid traction leveraging network effects and data and a simpler creation infrastructure
  • 61. How did a 3-year old startup like Mint beat a three-decade old software like Quicken? Source: PLATFORM THINKING
  • 62. Quicken Mint Technology Infrastructure Network / Marketplace Data Technology Infrastructure
  • 63. Quicken Mint Technology Infrastructure Network / Marketplace Data Technology Infrastructure Focused only on provision of software Software as a means to build a data driven business and the creation of a marketplace between consumers and FIs
  • 64. Quicken Mint Technology Infrastructure Network / Marketplace Data Technology Infrastructure Mint’s business model leveraged data to subsidize software and gain rapid adoption
  • 65. Flickr was doing so well, what happened? Source: PLATFORM THINKING
  • 66. Flickr Facebook Photos Network / Community Technology Infrastructure Data Network / Community Data Technology Infrastructure
  • 67. Flickr Facebook Photos Network / Community Technology Infrastructure Data Network / Community Data Technology Infrastructure Better hosting but lower community engagement Stronger network effects and usage data of overall social network enabled better engagement
  • 68. Flickr Facebook Photos Network / Community Technology Infrastructure Data Network / Community Data Technology Infrastructure Facebook’s stronger network effects and better capture of data allowed its Photos feature to power stronger engagement
  • 69. What's so revolutionary about the App Store model? “ ” Source: PLATFORM THINKING
  • 70. MS Windows Android + Play Store Technology Infrastructure Network / Community Data Technology Infrastructure
  • 71. MS Windows Android + Play Store Technology Infrastructure Network / Community Data Technology Infrastructure Focused only on infrastructure for app development Combines infrastructure with app store, enabling creation or marketplace
  • 72. MS Windows Android + Play Store Technology Infrastructure Network / Community Data Technology Infrastructure The app store powers a new market for developers, thereby attracting a larger ecosystem much faster
  • 73. How did Facebook eat MySpace and build an entirely different business? Source: PLATFORM THINKING
  • 74. MySpace Facebook Network / Community Technology Infrastructure Data Network / Community Data Technology Infrastructure
  • 75. MySpace Facebook Network / Community Technology Infrastructure Data Network / Community Data Technology Infrastructure Strong network effects but poor usage of data and lower curation Much stronger network effects and higher data leverage through the creation of the news feed
  • 76. MySpace Facebook Network / Community Technology Infrastructure Data Network / Community Data Technology Infrastructure Facebook’s news feed leverages data to drive much stronger network effects than any social network before it
  • 77. Different platforms have different stack configurations There are 3 basic configurations Source: PLATFORM THINKING
  • 78. Your turn: Analyze your platform using the platform stack Network / Marketplace / Community Data Technology Infrastructure
  • 79. And now, click here to get the whole book Source: PLATFORM THINKING
  • 80. Want to download this deck? Click here! Source: PLATFORM THINKING