Data Driven Marketing Roadshow Dublin 270314_Acquia

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Great Digital Experiences presentation covering Digital Lifecycle Management and Content, Community and Commerce. Covers Open Source and Big Data.

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Data Driven Marketing Roadshow Dublin 270314_Acquia

  1. 1. 1 Dream It.Drupal It. Emma Acton Senior Director EMEA Marketing Great Digital Experiences
  2. 2. 2 Great is! Changing!!
  3. 3. 3 Business takes control! Execu&ves  believe   innova&on  is   extremely  important   to  their  growth   strategies     ..Are  unsa&sfied   with  their   innova&on   performance  84% 94% “…CMOs will spend more on IT than CIOs” IT  does  not  enable  the  business,  it  is  the  business  
  4. 4. 4 The path to digital innovation: ! Digital Lifecycle Management! The Vortex! •  Ever-expanding channels and devices! •  Pace of delivery trumps all! •  Content and digital engagement technologies are converging! •  Reliable experience delivery is critical! Application Development! Digital Marketing! Experience Delivery! CMS! DLM  
  5. 5. 5 Marketing automation! User Generated Content! CONTENT COMMUNITY Email! Analytics! COMMERCE DAM! CRM! Personalisation! The 3 C’s! Content   Community   Commerce  
  6. 6. 6 The Future is Mobile!
  7. 7. 7 What’s stopping us?! Web  Experience  Management   Online  Channel  Op&misa&on   Customer  Experience  Management   Digital  Experience  Management   Oracle Gartner Adobe Forrester
  8. 8. 8 Whatever :)  
  9. 9. 9 Digital Experiences GREAT Assembling
  10. 10. 10 Right content
  11. 11. 11 Right place
  12. 12. 12 Right time
  13. 13. 13 Right place Right time CONTEXT Right content
  14. 14. 14 context = experience
  15. 15. 15 context = engagement Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
  16. 16. 16 Timex – Product focused in 2012! THEIR  AGENDA  
  17. 17. 17 Timex – Customer focused in 2013! THEIR  AGENDA  YOUR   LIFESTYLE  
  18. 18. 19 Ecosystem! Experience Networks!
  19. 19. 20
  20. 20. Open Source – who cares?
  21. 21. 22 Speed of Innovation!
  22. 22. 23 Project  Budget    -­‐  100  currency   Open  Source   Proprietary   Implementa&on   25   25   Hos&ng/support   15   15   Licences   0   30   Branding   Design   Features   Strategy   Training   Staffing   PROFIT!   60   30  
  23. 23. Big Data = Open Source
  24. 24. 25 Unique digital experiences built on a " common Drupal platform – empower store managers to localise each store site 340
  25. 25. 26 Big data feeds marketing campaigns!
  26. 26. OK," so what now?
  27. 27. 28 Think about what matters! Agility Matters! Your  marke&ng  solu&ons  should   help  you  deliver  a  fric&on-­‐free   experience   IT  don’t  always  get  this  –  don’t   worry  you’ll  own  them  all  soon  ;-­‐)   A  great  digital  experience  is  a   con&nuous  delivery  process  
  28. 28. 29 Think about what matters! Integration Matters! Mobile  First   Digital  experiences  cross   organisa&onal  boundaries   Big  data  expands  the   opportunity  
  29. 29. 30 Think about what matters! Resilience Matters! Cloud  technologies  help  business   take  back  control   Oh  and  did  we  men&on  cost   effec&ve!  
  30. 30. 31 Dream It.Drupal It. Emma Acton emma.acton@acquia.com @emmapootleacton @acquia acquia.com Great Digital Experiences Delivered!

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