2. 2
BE AGILE : Digital World is going faster and faster…
By PatrickSmithPhotography
3. 3
In 2020, 50 billions
Of connected devices
(Orange sources)
By PatrickSmithPhotography
The World change…
BE AGILE : We are in connected world…
4. 4
BE MOBILE : Think Mobile First and build cross-canal
experiences
Flickr : By heαrtbreaker
In 2014, most of Internet access
come from Mobile devices
5. 5
Great !
I like that,
I recommend
you……
I like the FranceTV
Tour de France
Multi-cast
The support
is bad !
Too bad ! .
Oh this product
is fatastic !!.
The user is a “ConsumActor”
+1.7b people are using
Social Network
BE SOCIAL : Users are your best brand Ambassadors !
Fantastic!
6. 6
77%+ of the Web sites are not using
Personalization !
BE UNIQUE : People want to be the “one” !
10. 11
... To create value throughout the user experience
“TouchPoints”
… the open source is for business, the most agile
and flexible solution
EvangelizeRetainConvertMeasureEngageAttract
11. 12
Acquia
The Digital Business Company
• Founded by Dries Buytaert, Drupal founder.
• 4000+ customers
• 450+ employees
• 700+ partners
• Worldwide presence
• 220% 3 year CAGR
12. 13
Why companies consider Acquia+Drupal for
their Digital plateform transformation
1. Enterprise CMS/WEM leader
2. + 2 500 000 enterprise sites
3. + 1 000 000 community members
4. + 25 000 active developers around the world
5. + 25 000 available modules
6. Adoption in 228 countries
"Modularity and flexibility to monitor developments / uses of the Web and
to adapt to complex business environments"
13. 14
Acquia, The Digital Business Platform
We support enterprise to build exceptional solutions that :
• Allow marketers to create content-rich, socially
immersive, and hyper-personalized experiences
• Allow developers to create higher quality sites
faster
• Allow technical teams to deliver digital-first
reliably and securely, globally
14. 15
Acquia, The Digital Business Platform
The digital business platform lives at the center of
our customers digital strategy.
The Digital Business Platform supports the full
lifecycle - from ideation to creation - with technical
solutions and services that accelerate digital
business outcomes.
16. 17
Flexibility and Integration Drive
Digital Competitive Advantage
What are the main drivers for a new digital experience
platform?
1. Limited flexibility
2. Total cost of ownership
3. Poor, inadequate functionality
4. Inability to quickly innovate
Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012
18. 19
Building a Digital Business Platform in your
business environnent
Drupal
Mesures et rapports
Social
FB/Twitter
Site
principal
campagnes
d’emails
Video
portal
Applictions
Mobiles
Site
communautaire
Eléments Média
riche
Contenu
Social
Marketing
automation
CRM Flux
Drupal
Mesures et rapports
Social
FB/Twitter
Site
principal
campagnes
d’emails
Video
portal
Applictions
Mobiles
Site
communautaire
Eléments Média
riche
Contenu
Social
Marketing
automation
CRM Flux
Acquia Digital Business Plateform
Measure & report
19. 20
In this world where everything is accelerating,
where everything goes faster!
Marketing and IT need Flexible Digital Business plateform
20. 21
In this world where everything is accelerating,
where everything goes faster!
21. 22
Acquia help you for Digital Lifecycle Management
build
extend
maintai
n
test
launch
& scale
plan
22. 23
Acquia help you for Digital Lifecycle Management
build extend testplan
• Drupal expertise
in design,
development,
and hosting
• Software
solutions
• Development
tools
• Guidance and
project
management
• Digital
marketing
solutions for
site search,
personalization,
translation, and
analytics
• Quality assurance
tools that monitor
application and
infrastructure
• Expert
performance,
security, and site
audits
launch &
scale
maintain
• Application
assurance
• Global 24x7x365
support
• Cloud operations
• Digital marketing
tools
• Launch
preparation
• Elastic cloud
platform
• Application
assurance
30. 31
High Tech Life Sciences Financial Services Others
Some Cutomer references
Editor's Notes
Pour les marques, le but n’est plus simplement de transmettre un message, mais aussi d’instaurer un dialogue avec les consommateurs. En effet, le paysage médiatique numérique se fragmente en multiples plateformes et réseaux avec, au centre, un nouvel acteur : l’empowered consumer investi d’un pouvoir, celui d’impacter et de changer le monde des marques1.
Ce modèle se recentre sur l’expérience vécue avec la marque (la Brand Experience) et s’étend en halo vers le partage (le fameux Shared Media) qui offre aujourd’hui la possibilité d’amener la marque au-delà des limites de la communication traditionnelle.
The best digital experiences blur the lines between traditional categories. They combine content and community together to transform customer support, they seamlessly overlay commerce above rich content so that when you fall in love with that new track from Bruno Mars you can instantly buy it, download it to your devices, and get a discount on tickets to his next show. Or they bring rich content, social interaction, and commerce together to fundamentally change a business; like we’re seeing with Air BnB, or traditional manufacturers like Nike who have fundamentally changed their relationship with consumers.
These digital experiences are woven into how a business works… the web is tied seamlessly into marketing activities, backend order processing and tracking, customer support and CRM. Every touch point you have – digital or otherwise, desktop or mobile or retail, is woven into how a business works.
Throughout the customer life cycle the 3 pillars (3C : Content, Community, Commerce) are presente…
To attract you need to create content, push the content on the corporate site and all the social-media ,
To engage you will build your “fan/ambassador” communauty and build social media strategy…. (FB, twitter, Instagram…)
…etc
And more importantly, all of this is aligned by the business to generate value throughout the customer lifecycle. The path to value is not just clear for digital experiences, whole organizations are beginning to align themselves around this!
Etats-unis, Angleterre, France, Belgique, Allemagne, Suède, Hollande, Australie… etc
France : 10 personnes et bureaux à Paris
Really interesting and important point.
One of the main reason of change (Digital transformation) is world digital world and usage (SoLoMo: Social, Mobile, Local) go too fast and the traditional software providers can’t follow the rythm of needed innovation (Roadmap and release constraint)e.
Open Source model is the only way to be agile and quickly innovate.
Drupal provides great flexibility and integration capabilities while leaving the Marketing all creative abilities
Most of the time, Company already have several back-end solutions and need to integrate them through the Digital plateform (customer 360°) - Solution to manage all the brand assets (DAM : Digital Asset Management)
Social media like Linkedin, FB, twitter, Pinterest….
Marketing tools, email automation tools, campaign… like MArketo
CRM (Customer Relation Management) like Sales force
Stream and API integration
They need te build great digital user experiences on all the avalaible channel : paper, mail, mobile, tablet, sms, Social, TV, web…
And the experience must be personalized, in the best world, each user must think he is unique ! To do that, you need to measue and analyse the user experience (touch point, duration, center of interest… Analytic tools, A/B testing, …) to be able to optimize the experience for him…
Different use of this slide.
1- we can see how the digital is going faster and faster
2- we can explain how Drupal allow to the marketing to quickly innovate and integrate new « usage » (Dropbox, Twitter, FB, Pinterest Modules….)
3- and we can se the Drupal is growing in this Digital World…
Different use of this slide.
1- we can see how the digital is going faster and faster
2- we can explain how Drupal allow to the marketing to quickly innovate and integrate new « usage » (Dropbox, Twitter, FB, Pinterest Modules….)
3- and we can se the Drupal is growing in this Digital World…
Creating a digital experience to drive true brand engagement was a priority for Timex. It wanted its website to reflect a shopper’s passion for having the perfect watch. The watchmaker also wanted to make it easier to discover how a Timex watch looks and functions and to offer shoppers all sorts of ways to explore, navigate, and search the Timex catalog. Timex also wanted capabilities to easily add new product content when needed.
“We’re not just selling watches on Timex.com, but supporting the sale of any Timex watch anywhere online,” said Cal Crouch, head of digital marketing and ecommerce. “We want to be the place where people can get the best Timex research and online experience possible.”
Thanks to Drupal’s modular platform, Timex was able to have a new commerce site in six months. The watchmaker now has a flexible commerce platform that offers a content management workflow that best aligns with delivering an engaging shopping experience, and is in line with Timex’s continued international expansion.