Ever feel like you are not getting the most from your Ecom data in GA. Stephen will be going through several out the box features in GA, plus custom dimensions to help transform your data. Find out how to take your data to the next level, from reporting to insights, attribution and more importantly actions you can take away to improve your marketing.

1. Why Your Ecom Data Sucks!
How to transform your GA Ecom data into actionable
insights.
Stephen McAllister
Absolute Digital Media
@AbsoluteDMedia

2. Forgetting to
Implement Tracking

3. Tracking by Design

4. Lets Talk When GA4
Ecom is 3rd Party Ready

5. 5
Moving
Beyond The
Default View

6. 6
Start Thinking About
Sales Funnel
Content Grouping
Attribution
Segments
Filters
Customisation

7. Not Tracking
The Whole Funnel

8. Each Missing
Chain Will Impact
Your Strategy

9. 9
When in Doubt, Get it All
in the Datalayer to Push.
The More Data The
Better.

10. Crucial to Ecom Data
is Making Sure You
Have A Full Funnel View

11. 11
Now we have data lets look
at what is converting

12. 12
Not Refining
Channel Groupings
(Before)

13. 13
(After)

14. The Fix

15. Not Setting Up
Referral Exclusions
Before After

16. Exclude Out Payment
Providers to Keep
Your Data Clean

17. The Fix

18. 18
Why You Should Use
Content Groupings

19. 19
Understand How Your
Site Flows

20. 20
Map all Urls and
Group Your
Content to See
The Bigger Picture

21. 21
Identify Which Areas Are
Most/Least Performing.
Product
Type

22. 22
Identify Which Areas Are
Most/Least Performing.
Product
Attribute

23. 23
Now We Have A Framework
Lets Dive Into Product Data Tools

24. 24
Product Brand Performance
(Not Set)
(After)
(Before)

25. 25
Product List
Performance (Not Set)
A Potential Goldmine of
Info. Most of us Ignore

26. 26
Product List Performance
See Which Categories work

27. 27
Select Product To See How Your Individual
Products Perform

28. 28
Analyse The Funnel
Add To Basket
Purchases
Revenue
Checkouts

29. 29
What’s Missing
Lets Add Product
Views to The Mix

30. 30
See More Data
With Custom Reports

31. 31
Product Sales Funnel

32. 32
Starting Look
at The Bigger Picture

33. 33
Multi-Channel Views
Top Conversion Paths

34. 34
Review Your Paths
to Help Set Your KPIs

35. 35
The Importance of Assists

36. 36
Check Each of Your
Channels For Assists

37. 37
Why You Should Look at
Model Comparison Tools

38. 38
What Else
to Look Out For?

39. 39
Don’t Forgot to Look at
Your Devices

40. 40
GA - Audience Segments

41. 41
Splice and Dice Your Data For
More Insights

42. 42
Demographic Data
Look at Who is on Your Site

43. 43
In-Market and Affinity Data
Apply Filters and
Segments to
Dive into Your
Audiences.

44. @SophieBrannon 44

45. 45
1. Tracking by Design.
Have the full funnel

46. 46
2. Segment out
your site content

47. 47
3. Build custom reports
to see your product data

48. 48
4. Check under the hood.
Look at each channel

49. Thank you
Calendly:
https://absolute.digital/meeting-with-jodie-whittle/
Twitter: @AbsoluteDMedia