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SEO as an In-House. Tips, Strategies, Best Practices

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@5le
In-House SEO
Maximizing Your Impact
with SEO Wins
Presented by:
Eli Schwartz
Online Marketing Manager
SurveyMonkey
@5le
Show benefits of SEO work
@5le
Spend your SEO capital wisely
• Always have data
• Non-search marketers don’t know who
Matt Cutts is and don’t care what he thinks
• Use your own or competitor stats
• Wins add to your ‘budget’, losses deplete it
@5le
SEO Survey
• Random selection from
general US population
• Random assignment into 1
of 2 surveys with 16
questions
• Survey sent to 3,000
people
• Survey was open for 5 days
• 615 people participated
• Comparison of means over
a variety of indicators
@5le
What happens when a search user does not find what they
expected on the page?
60% of users
bounce
@5le
Do users prefer Google or Bing
Google results
labeled as Bing
Bing results labeled
as Google
Bing results
Google results
Conclusion:
Users are
biased
towards
Google as a
result of the
brand

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SEO as an In-House. Tips, Strategies, Best Practices

Editor's Notes

  1. Know your JS, PHP, HTML