Discover the art of blending data in Google Data Studio and learn the opportunities of how to join up your online channels and ads data into a single view. Become a data pro with a few blending techniques and handy scripts to showcase your eCommerce activity.

1. Data Blending Techniques & Scripts
For Ecommerce Measurement
Stephen McAllister
Absolute Digital Media
Data Blending Techniques &
Scripts For Ecommerce
Measurement
Stephen McAllister
Absolute Digital
@AbsoluteDMedia

2. In A World Of Data - Ever Feel
Like Missing The Woods For The
Trees

3. If Your Old Hat Like Me - You Can Do
Anything With An Excel Sheet

4. 4
Imagine Taking That Flexibility To
Create A Live Reporting Platform Of
Your Data

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Your One Stop Shop For Putting Data
Together

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Getting Going
1. Ask Yourself What Do
You Want To Measure?

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2. Map Out All Your
Fields & What You
Want To Join

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3. Connect Your Data Sources

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4. Lets Blend &
Get Creative

10. Remember: What
Gets Measured,
Gets Done

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Blend 1. Want To See Multiple Websites In A
Single View

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The Setup & Points
DataStuio You Can Blend Up To 6 Sources
Together
Example: x4 Google Analytics Views Together

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DataSetup
Use Month As The Join.
Hostname As The Dimension.
Revenue As The Metric.

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Results
A Month On Month View Showing My Sites
Performance Back To Back.

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Blend 2. - Want To Join All Your Costs Per
Channel Into A Single View

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The Setup & Points
Data Into G-Sheets Or Use Connectors From
Supermetrics

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DataSetup
Cost Or Total Spend As The Metric.

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Results
A Table With Each Channel Spend Set Out

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Blend 3. - Blending Up Goals From Multiple GA
Data Views

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The Setup & Points
Say You Have Multiple GA Views Tracking
Different Goal Points, You Wanted To Join Them In
A View & Look At Total Sessions.

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DataSetup
Join Using Default Channel Group
Dimension Month Date Range
Goal Completions As Your Metric + Sessions

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Results
You Can Pull Goals From
Multiple Views To Calculate The
Total & Completion Rates.

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Blend 4.(My Favourite ) - Want To See The True
Value Of Your Google Shopping

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The Setup & Points
Google Ads – Shopping
Script to G-Sheet
Google Analytics

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Results
A View That Shows Shopping Data
Vs Sales Vs Checkout Behaviour
Vs Conversion Value.

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Discover How To Join Up Gads/Product
Feed/GA Data in a single view

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Use Scripts To
Harness The
Power Of Data

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Google API Reporting - Explore
What You Can Extract

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My Go To Script
For Getting
Data To A G-Sheet

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1. Export Out All Your Relevant
Google Shopping Data Into A G-Sheet
(On An ItemID Level)

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2. Repeat The Same Process But This
Time Pulling Out ItemID + Product Title

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3. Now You Have A DataSet - Treat It
Like Excel. Customise Your View.
ItemId + Title + Sales Data + Whatever

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4. Get Your Data Into DataStudio

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5. Blend Your
Sources Together

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What Can We Now See
That Was Hidden Before

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Specific Items
(Do They Sell) On Their Own

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Specific Items
(Do They Support Other Products)

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Specific Items
(Where Are My Opportunities)

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Specific Items
(Where Are My
Dogs) - The
Wastage

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Now You Have A Live Funnel Of Data

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Want To Add More Connectors
or Touch Points?

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Start Having Fun & Take
It Step By Step

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Simply find your anchor
and join up data

44. @SophieBrannon 44

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1. Don't be scared
of data - It's your
friend

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2. Start simple as you
learn how to connect data.

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3. Get as much data into
DataStudio

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4. Have An Application In
Mind That You Can Action

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5. Be Prepared
To Impress Your
Boss

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6. Finally With A Bit Of
Creativity You Can Blend Your
Data To Whatever You Need

51. Thank You