Get the most out of ecommerce analytics - 5 power ups
•Download as PPTX, PDF•
0 likes•261 views
This document summarizes a presentation about getting the most out of analytics for ecommerce sites. The presentation discusses best practices for implementing analytics tracking code and setting up goals. It then outlines 5 powerful features for ecommerce analytics: remarketing lists, content grouping, site search, display enabled demographics, and multi-channel tracking and attribution. The presentation provides information on how to utilize these features to improve marketing efforts and business performance.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (14)
Similar to Get the most out of ecommerce analytics - 5 power ups
Similar to Get the most out of ecommerce analytics - 5 power ups (20)
Recently uploaded
Recently uploaded (20)
Get the most out of ecommerce analytics - 5 power ups
- 1. Seattle Commerce Meetup Sponsor Get the most out of Analytics – 5 Power Ups for Your Ecommerce Site
- 2. Get the most out of Analytics – 5 Power Ups for Your Ecommerce Site Sam James, Director of Analytics, Point It Twitter: @SamuelDJames
- 3. 4/6/2015 3 What’s going on here?!
- 4. Coming up! • Best Practices for Implementation Code placement E-commerce tracking Connect Google products Set up goals Filtered and unfiltered views 4/6/2015 4
- 5. Stay tuned for … • 5 Great Features for E-Commerce Remarketing Lists Content Grouping Site Search Display Enabled Demographics Multi-channel Tracking 4/6/2015 5
- 7. Location, location, location 4/6/2015 7 • Insert the main Google Analytics code into the head element of the html, just before the closing </head> tag
- 8. Know where the money is 4/6/2015 8 • Make sure you set up e-commerce tracking code, including category and product ID information. Don’t stop at the SKU.
- 9. Make the right connections 4/6/2015 9 Analytics AdWords AdSense Webmaster Tools
- 10. Track every action that matters 4/6/2015 10 Assign goals to everything you find worthwhile. Know what every action is worth to your company.
- 11. Watch your step 4/6/2015 11 Set up exclusion filters, so that internal traffic isn’t confused with customer traffic. Set up an unfiltered view to warehouse untouched data.
- 12. 5 Great Features for E-Commerce 4/6/2015 12
- 13. Remarketing Lists 4/6/2015 13 Visitors to the sneaker pages, • By page who signed up for a newsletter, • By goal four days ago, • By visit stat speak German, • By demo and visit sites about soccer. •By interests
- 14. Content Grouping 4/6/2015 14 Group pages by type, theme, product category, etc… Don’t lose the big picture in the details.
- 15. Site Search 4/6/2015 15 People will outright tell you what they want, if you let them. Use this to: find new product ideas uncover disconnects arm your content writers
- 16. Display Enabled Demographics 4/6/2015 16 One line of code added, can get information that used to cost thousands of extra dollars.
- 17. Multi-channel Tracking and Attribution 4/6/2015 17 Treat every channel you use as a part of the team, give them their credit where deserved, and know where more effort may yield the best results. Tracking • UTM URL Params • Custom Channel Grouping Reporting • Channels • Campaigns • Sources • Multi-Channel Funnels • Attribution
- 18. 4/6/2015 18 Lather, rinse, and repeat. Always repeat.
- 19. Resources • Google Help - https://support.google.com/analytics/?hl=en#topic=3544906 • Moz.com • Google Plus Pages https://plus.google.com/u/0/+GoogleAnalytics/posts Many knowledgeable connections • Point It Blog - http://www.pointit.com/blog/ 4/6/2015 19
- 20. Thank You Sam James – samj@pointit.com 4/6/2015 20
Editor's Notes
- Frank
- Targeting and targeting as a compliment to offline activities on campuses and military bases.
- Targeting and targeting as a compliment to offline activities on campuses and military bases.
- Call extensions Call tracking PPC-specific phone numbers on landing pages Social extensions Google + is required