Obsess About Your Customers - Listen to Social Voices to Enable Delightful Engagement Experiences

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In this hands-on lab, we'll show you how you can easily deploy an AWS solution that ingests tweets from any twitter handle, use AI to generate a sentiment score, then automatically engage your customers with a dynamic, personalized message. Level: Intermediate Speaker: Zach Barbitta - Sr. Product Manager, AWS

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Zach Barbitta, Sr. Product Manager
Matt Dombrowski, Solutions Architect
Amazon Pinpoint
Amazon Comprehend
Perform Social Media Sentiment
Analysis with Amazon Pinpoint &
Amazon Comprehend
10/10/2018

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Agenda
1. Brief intro to Amazon
Pinpoint
2. Overview of
Architecture
3. Pinpoint +
Comprehend Demo
4. Pinpoint Trivia

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How can I easily
deploy an ML
based solution to
help with user
engagement?

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Collect Device Data Collect Interaction
Data
Create More Defined
Segments
How can Amazon Pinpoint transform user engagement?
With a DUE stack on Amazon Pinpoint, companies can leverage customer data and overcome
the hurdles to successful customer messaging across channels.
Send Notifications
that Matter
Learn Customer Characteristics
and Preferences

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What are we solving for?
X Customers want to be heard, but
how to scale?
X Can I scale cost effectively?
X Can ML make inferences for me?
X What does the ideal customer
experience look like?

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Real world applications
Influencer Engagement Real-time Engagement
Bad-to-Good Engagement Customer Support

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint
Tweet at @AWSMobileCon
Re:invent session: 91965, Thursday, 12:15pm, MGM

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Rules of the game
• 4 questions
• Text the numerical answer to: 1-206-489-3678
• If you answer all questions correct, you’ll be entered to
receive a free Amazon Dot (3rd generation – the new one)

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 1: In what year was Amazon Pinpoint released?
1. 2016
2. 2017
Text the numerical answer to 1-206-489-3678 (either “1” or
”2”)

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 2: Amazon Pinpoint has three major components
to the service?
3. Analytics, Segmentation and Campaigns, and
Transactional Messaging
4. Analytics, Segmentation and Campaigns, and Alexa
Notifications
Text the numerical answer to 1-206-489-3678 (either “3” or
”4”)

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 3: Amazon Pinpoint has a flat, per user monthly
fee?
5. Nope
6. Yep
Text the numerical answer to 1-206-489-3678 (either “5” or
”6”)

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 4: Amazon Pinpoint has full integration with ML
services, enabling personalization and recommendations for
your notifications?
7. No, it does not.
8. Yep, it does.
Text the numerical answer to 1-206-489-3678 (either “7” or
”8”)

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Obsess About Your Customers - Listen to Social Voices to Enable Delightful Engagement Experiences

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Zach Barbitta, Sr. Product Manager Matt Dombrowski, Solutions Architect Amazon Pinpoint Amazon Comprehend Perform Social Media Sentiment Analysis with Amazon Pinpoint & Amazon Comprehend 10/10/2018

4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Collect Device Data Collect Interaction Data Create More Defined Segments How can Amazon Pinpoint transform user engagement? With a DUE stack on Amazon Pinpoint, companies can leverage customer data and overcome the hurdles to successful customer messaging across channels. Send Notifications that Matter Learn Customer Characteristics and Preferences

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. What are we solving for? X Customers want to be heard, but how to scale? X Can I scale cost effectively? X Can ML make inferences for me? X What does the ideal customer experience look like?

9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint trivia Rules of the game • 4 questions • Text the numerical answer to: 1-206-489-3678 • If you answer all questions correct, you’ll be entered to receive a free Amazon Dot (3rd generation – the new one)

10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint trivia Question 1: In what year was Amazon Pinpoint released? 1. 2016 2. 2017 Text the numerical answer to 1-206-489-3678 (either “1” or ”2”)

11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint trivia Question 2: Amazon Pinpoint has three major components to the service? 3. Analytics, Segmentation and Campaigns, and Transactional Messaging 4. Analytics, Segmentation and Campaigns, and Alexa Notifications Text the numerical answer to 1-206-489-3678 (either “3” or ”4”)

12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint trivia Question 3: Amazon Pinpoint has a flat, per user monthly fee? 5. Nope 6. Yep Text the numerical answer to 1-206-489-3678 (either “5” or ”6”)

13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint trivia Question 4: Amazon Pinpoint has full integration with ML services, enabling personalization and recommendations for your notifications? 7. No, it does not. 8. Yep, it does. Text the numerical answer to 1-206-489-3678 (either “7” or ”8”)

Obsess About Your Customers - Listen to Social Voices to Enable Delightful Engagement Experiences

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