Marketing Planning Process

1. Marketing Planning Process
Presented by:
Name-Subham Sekhar Sahoo
Regd no.-1861301093

2. Market Planning
Process
 Marketing planning is the process by which businesses
analyse the environment and their capabilities, decide
upon courses of marketing action and implement those
decisions.
 Marketing planning provides the framework for
implementing a market orientation

3. Steps in the Marketing Planning
Process
1) Understand the business situation your firm
is facing.
2) Research and understand your target
clients.
3) Position your brand in the marketplace.
4) Define and refine your service offerings.
5) Identify the marketing techniques you will
be using.
6) Identify the new tools, skills and
infrastructure you will need.
7) Document your operational schedule and

4. Benefits of Marketing Plan
Process
 It encourages you to revisit old habits and
assumptions.
 It reduces risk by adding new facts.
 It provides accountability.
 It is proactive rather than reactive.
 It can become a competitive advantage.

5. Why have a marketing plan?
 A marketing plan provides a stable base from which
your company can enter the competitive marketplace.
 Marketing is expensive requiring a great deal of
organization and coordination of activities for
programs to work.
 To facilitate company wide buy-in, participation and
support.
 It serves as a benchmark for establishing concrete
objectives, strategies and tactics.
 It’s a record for learning.
 It minimizes surprises…you enter the marketplace
with your eyes wide open.
 It tells everyone where you are going and prevents
second guessing and confusion in the organization.