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Mobile World Congress 2019: 6 Key Factors that Will Change the Present

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Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.

Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.

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Mobile World Congress 2019: 6 Key Factors that Will Change the Present

  1. 1. MWC 2019 6 KEY FACTORS THAT WILL CHANGE THE PRESENT #MWC19
  2. 2. Imagine a horse-drawn cart travelling along a stony track. At this point we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress. In this edition we have seen how 5G is going to change the way we understand connectivity and open up a world of possibilities. Machines will have more autonomy and the challenge will consist in seeing how the human-machine combination will lead us to a more sustainable and connected future.
  3. 3. 1. Technology 2. Intelligence 3. Security 4. Applications 5. Mobility 6. The Future
  4. 4. 3 The 5G revolution is not as far off as we might think. More than 70 operators are already committed to this faster and more efficient technology. Its implementation around the world will enable a new generation of hyperconnectivity. GREATER SPEED INCREASE IN THE NUMBER OF CONNECTED DEVICESLESS LATENCYLOWER ENERGY CONSUMPTION
  5. 5. 5G Source: https://goo.gl/EiZw7z
  6. 6. 5 5G is the main focus of attention as far as the future of connectivity is concerned. This technology enables more effective data transfer, reducing latency in the transmission. It is capable of increasing the speed of the network connection, streamlining the sending of information and data collection. Such connectivity promises to increase the speed of the existing 4G by a factor of 100, enabling any device connected to the internet to benefit. The USA, China, Japan and South Korea are pioneering countries in the development of 5G technologies, with the first applications in 2019-2020. It is expected to arrive in Europe between 2020 and 2025, due to the fragmented regulation of smartphones. Más dispositivos conectados APPLICABL E TO 5G SMART CITIES Click here
  7. 7. 6 5G opens doors to a wide range of applications: downloading the complete series of Game of Thrones will take you 60 seconds, or the possibility of accessing the entire collection of the Prado Museum in HD in one second. This involves the process of analysing big data from the closest contact between the device and the gateway to the internet, optimising costs. The central theme of this MWC was 5G and the goal of the Congress was to link it to practical applications to harness its great utility. Figures such as José Mª Álvarez- Pallete, CEO of Telefónica, are already preparing infrastructure in collaboration with governments to offer this development to companies and consumers in the near future. MORE DEVICES CONNECTED 5G5G: DOWNLOAD THE FULL SERIES IN 60 SECONDS Click here
  8. 8. 7 HUMAN-MACHINE INTERACTION PREDICTIVE ANALYTICS SOCIAL ROBOTICS This is still one of the main trends at MWC. Its focus of attention centres on voice-activated assistants and domotics (home automation), but new paths are being explored such as predictive analytics and machine learning. COGNITIVE INTELLIGENCE
  9. 9. AI VOICE ASSISTANTS & DOMOTICS Source: https://goo.gl/8U8CJr
  10. 10. 9 Artificial intelligence remains one of the main trends technology will be offering us in coming years. The goal is to succeed in extending its functions and increasing the efficiency of the response to each user request, courtesy of constant updates. Such intelligence will not be possible without a processor that is up to the task and in this area Qualcomm is set to play a decisive role; in this edition of the MWC the American manufacturer has played a prominent part. During their MWC presentations, companies such as Oppo, Xiaomi, ZTE, LG and OnePlus all emphasised the power of this new processor, which will feature in the first 5G mobiles to hit the market. Samsung also announced a few days previously that it was going to use this chipset in its new range of products in the Galaxy S10 family. The processor will therefore be one of the protagonists of the technological revolution that awaits us, because its use will extend to virtually all the objects that, thanks to Qualcomm, will be intelligent. The company is also showcasing its Quick Charge Qi, which will provide devices with a charge of 20W via Wi-Fi. This is a development that will overcome one of the greatest current technological barriers. HIGH- PERFORMANCE PROCESSOR WIFI CHARGER INTELLIGENCE OF THINGS Click here
  11. 11. 10 Different strategies are evident here. The technology giants are throwing their weight behind smart speakers and domotic devices. Despite being recently introduced products, some brands already stand out, such as Amazon with Alexa and Google with Google Home. Meanwhile brands such as LG and Samsung have given their backing to their ThinQ technology, which converts the smartphone into the communication nexus of all the objects in the home. The way the assistant evolves centres on prediction thanks to the analytics generated by its use, which determine the consumer’s future trends. In car manufacturing, the focus is on assisted driving as a step that will pave the way to autonomous vehicles. Lastly, special mention should go to Sophia, the first humanoid capable of maintaining a conversation; the property of Hanson Robotics Limited, she was activated in 2015 and in October 2017 became the first robot with citizenship of a country, in this case Saudi Arabia. MACHINE LEARNING INTELLIGENCE OF THINGS
  12. 12. 11 SMART CONTRACTS END TO END TRACKING RIGHTS MANAGEMENT PERSONAL IDENTIFICATION Technology in security is starting to show its potential in other areas beyond economic transactions. Notable are a new focus on Industry 4.0, transparent purchases and applications of cloud services.
  13. 13. BLOCKCHAIN & CLOUD APPLICATIONS Source: https://goo.gl/whapi1
  14. 14. 13 BLOCKCHAIN Blockchain is a technology that will change the very essence of many businesses as we know them. Many uses of this technology were seen at MWC. Firstly, as an element of validation in the IOT devices that were so prevalent throughout the event. The impact on Industry 4.0 will be vast, because everything that involves logistics will be managed by blockchain technologies, enabling goods to be traced back to their origins. IBM presented its blockchain technology applied to the sector used to manage the purchase of inventories in the digital realm, streamlining the entire administrative process through the use of smart contracts, making the purchasing system more transparent and efficient. IBM also presented its blockchain solution for managing the royalties of musical compositions, enabling the distribution of original content to be controlled. EFFICIENT TRANSACTIONS IBM Click here
  15. 15. 14 CLOUD COMPUTING VS EDGE COMPUTING All the large companies are currently jockeying for position in the cloud computing market, with Amazon, Google, Microsoft and IBM some of the most important players worldwide. Edge Computing by contrast will make it easier not to have to process data on cloud servers if it is not necessary, thereby retaining the data closer to the source and gaining efficiency in the way that it is processed, something that makes a great deal of sense when the IOT becomes a reality. The data generated by all the connected devices, above all at the industrial level, is going to turn Edge Computing into a new area of development within companies at the time that they also incorporate 5G technology, because the transmission between these local devices will mean that cloud technology can be dispensed with in certain contexts. IMPORTANCE OF THE CLOUD Click here
  16. 16. The benefits of 5G connectivity will become evident in immersive content and in new devices. Greater agility, efficacy and a focus on multitasking is expected to take these applications beyond entertainment. 15 FOCUS ON MOBILE EXTENSION OF MULTITASKING BEYOND ENTERTAINMENT WIRELESS AGILITY
  17. 17. VR, AR, MR & MOBILE Source: Unsplash
  18. 18. 17 DOUBLE, FOLDABLE AND 3D SCREENS One of the major news stories at MWC was the unveiling of Samsung’s and Huawei’s foldable screens and LG’s double screen; capable of working as one single screen or as two independent screens depending on what the user wants to do with them. Recent years have seen mobiles and tablets competing with each other for the consumption of content. These screens are set to occupy an intermediate space that enable both types of device to open up new possibilities. In the case of Samsung and Huawei, the phone itself can unfold to attain the size of a small tablet, whereas LG has opted for a double screen that can be separated from the phone, providing a means of consuming content. This represents the prospect of a new way of producing content, opening up a new market for apps given that multitasking possibilities on the device itself increase significantly. Some examples of this: we’ll be able to watch a series and search for information about the actors while we watch. Or watch a sports event and get information about the players, or comment about our favourite programme on social media without having to exit the video app, because we will be able to have Twitter or WhatsApp open simultaneously. HUAWEI MATE X LG 3D TV WITHOUT GLASSES Click here
  19. 19. 18 IMMERSIVE CONTENT VR, AR and MR devices were conspicuous throughout the Congress. Increasingly reduced in size, lighter and more manageable, dispensing with cabling, they are starting to become a reality. Microsoft launched its mixed reality (MR) device, Hololens 2. This device enables holograms to be projected onto the user’s glasses and field of view, superimposed on the real environment. It was undoubtedly one of Microsoft’s major launches and a clear commitment to an industry that is going to have a great future in immersive content. Mobile manufacturers are also investing in augmented reality (AR), incorporating this technology into their latest devices as a built-in feature. Virtual reality (VR) continues advancing in terms of content and above all connectivity. Thanks to 5G it will be possible to see events live without a time lag, and enjoy playing online games almost latency free. MX APPLICATIONS HOLOLENS 2 Click here
  20. 20. The development of 5G will boost the hyperconnectivity of vehicles, with the possibility of controlling them remotely. The focus of attention for large car manufacturers is changing the role of the vehicle, offering on-demand and carsharing services beyond the traditional business model. 19 APPLICATION OF 5G NEW ROLE OF THE VEHICLE ON-DEMAND SERVICES CARSHARING
  21. 21. 21 AUTOMATION & EFFICIENCY Source: https://goo.gl/ipRRik
  22. 22. 21 MOBILITY OF THE FUTURE The evolution of the car industry centres on connected vehicles that collect information to enhance the experience of the user and improve the efficiency of the vehicle. The traditional role of the vehicle is being replaced by a new function focused on broadening usage based only on driving. This tendency prioritises ample interactive spaces, thanks to totally automated and safe driving. The goal is to be able to offer a new travel experience that enables the user to take advantage of the journey time as he or she pleases. BMW has emphasised this new role with its Vision iNEXT concept car, a 100% electric, automated and fully connected vehicle, designed to make users feel like they are in their own living rooms at home. A future of on-demand mobility is envisaged. German manufacturers (BMW and Daimler) will create new independent companies focused on shared vehicle services, merging the Reach Now and Drive Now service with Daimler’s Car2Go. Another large manufacturer that stood out this year was SEAT with its unveiling of the Minimó model. This has the goal of strengthening carsharing thanks to its reduced size and a portable battery that users will be able to charge in their own homes and insert into any other SEAT model. It is the closest that cars have got to the current model of shared vehicles (bicycles and motorcycles). SEAT MINIMÓ BMW VISION INEXT Click here
  23. 23. 22 REMOTE CONTROL With 5G technology and its benefits in speed and latency reduction, the remote control of vehicles will be enhanced. The South Korean company KT Corporation demonstrated the potential with automated vehicle projects, such as remotely controlled airships and ambulances. It is a technology applicable to Smart Cities that will succeed in improving inhabitants’ quality of life and will be capable of reaching hard-to-access areas offering risk-free and rapid response solutions. Meanwhile Acciona, Orange and 5G Barcelona are working on automated vehicles to resolve breakdowns in communication. This will enable them to reduce occupational hazards, to focus on operations and to increase the speed and efficiency of resolutions. They conducted a pilot test of the MIR200 platform at MWC 2019, with 2D 360° cameras that can be controlled remotely thanks to 5G technology. Remote control airship
  24. 24. 23 5G AND ROBOTS MORE EFFICIENT SMART CITIES SECURITY AND Y LOGISTICS STREAMLINED SHOPPING Industry 4.0 will be involved in major transformation thanks to 5G technology, which will enhance connectivity and the transfer of data. Its application will benefit the development of Smart Cities, logistics, vehicles and the security of the IoT.
  25. 25. INDUSTRY 4.0 AND SMART CITIES
  26. 26. 1 INDUSTRY 4.0 Banc Sabadell unveiled its “Bstartup” initiative, a biohacking project. They demonstrated how someone with a chip embedded in his or her hand would be able to operate, carry out transactions and make payments with the Banc Sabadell app, validating each of his or her actions with the chip. Lastly we saw the emergence of streamlined shopping: a form of shopping that eradicates the traditional formula involving tills, payment processing, etc. It looks as though “Amazon Go” will have competition.
  27. 27. 26 SMART CITIES Huawei is notable for its “Smart Cities” programme in more than 160 cities. A technology with the goal of resolving citizens’ problems, a key factor in their development. 5G plays a key role in the development of this infrastructure, enabling intercommunication between devices. A car communicates with a traffic light, which in turn communicates with a bus, which communicates with a metro train, and between them they can help a city’s traffic management understand and optimise travel flows.
  28. 28. Víctor Gutiérrez de Tena Head of Strategy and Innovation David Pueyo Sobrevía Client Transformation & Strategy Director Luis Moreno Ortí Head of Innovation Special thanks to: Abel Delgado García Transmedia Creative Technologist and Rubén Vargas Zamora Transmedia Account Executive MWC19 demonstrates that in order to develop projects we need to have a combination of tools and vision. With the vision of a cognitively connected and smart world, we can envisage an infinite horizon that would not be viable without the development of a 5G infrastructure that will create the basis needed to enable artificial intelligence, the internet of things and immersive content to reach their full potential. People and users will be the ultimate judges and deciders of the future that is to come, given that their capacity for adaptation and acceptance are the key factors ensuring that a specific technology either thrives or stalls. Ultimately it is they who will decide whether a launch or a trend ends up as a passing fad or will become one of those landmarks that represents a before and after moment in our day-to-day lives.

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