1.
MWC 2017
MAKING THE CUSTOMER
JOURNEY MORE ACTIVE

2.
MWC
MAIN CONFERENCE

3.
MONTH LONG BATTERY
Whether it’s Nokia or Sony, most manufacturers introduced smartphones with extra long battery life (up to a month!)
This trend will definitely increase the number of audiences on the move using their smartphones and social media, and opportunities for brands to activate
them at key locations and moments
TIME OUT

4.
ENHANCED CAMERA, ENHANCED SOCIAL SHARRING
Better camera means more social sharing of high quality photos and videos – more immersive experiences for audiences on the move. Sony and Huawei, in
particular, showcased beefed-up camera-phone tech that will result in significantly better photos and videos turning up on our Facebook, Instagram and
Snapchat feeds.
Huawei, has upped its Leica lenses to give pretty jaw-dropping portrait photo and selfie ability.
Fast rise for Slo-mo: Sony’s new Xperia XZ Premium, , has an unprecedented ability to shoot very slow motion video in high definition.
In China, Oppo improved their camera tech as well, debuting a dual-lens camera-phone at Mobile World Congress.
ANDROIDCENTRA
L

5.
5G IS COMING
5G was the star of Mobile World Congress 2017, with Ericsson and Huawei vying to be the main 5G providers around the world.
5G will soon power new mobile and connected devices, as well as connected environments, such as Smart Cities.
Additionally, self-driving cars will only work if they have guaranteed, unfettered connections to a wider network – and 4G doesn’t cut it.
©GSMA

6.
CONNECTED CARS IN THE SPOTLIGHT
Mobility means smartphone and cars.
MWC 2017 felt like an auto show with the sheer number of cars on display. Automakers like Ford showed up to display their in-car entertainment solutions
and the connected world.
Ericsson introduced the very first connected car remotely controlled and driven through a 5G-powered smartphone.

7.
SMART CITIES ARE ROLLING OUT
Intel and Verizon both had connected city poles on display containing free Wi-Fi services and screens to display content among several other features.
Verizon plans a roll out in a major city or cities (this is still a secret) in the US this year.
The ubiquity of free Wi-Fi is going to revolutionize Out of Home marketing.

8.
AR AND VR ARE EXPERIENCING PAYMENT INTEGRATIONS
Following the growth of in-app, social and peer-to-peer forms of mobile payments, Visa Inc. showed us how easy it is to integrate seamless payments into
both VR and AR content/applications.
The far future of retail is certainly mobile-first, but it may soon be at the intersection of the real and virtual worlds.
Pokémon Go is still going strong around the world!

9.
NOKIA MAKES A COME BACK
The other star of MWC was Nokia, who brought back, the Nokia 3310.
The 3310 reimagining was a phenomenal success for Nokia, managing to simultaneously ride a wave of nostalgia for the original and a collective sense of
ennui over the modern smartphone. The 3310 shares a lot with its predecessor: incredible battery life (one month standby!), a rugged design, and Snake pre-
installed.
It already looks like one of the phones that will define 2017.

10.
MIXED REALITY IS THE MOST POPULAR METHOD OF SHOWCASING PRODUCTS AND SERVICES
VR may not be the next way we watch our everyday entertainment, but it is definitely the preferred way of showcasing products and innovations at points of
interest.
In particular, almost every connected car included a mixed reality demo using holograms technology.

11.
AI IS THE FUTURE OF
DATA,
AND ADVERTISING
At the Modern Marketing Summit,
chief marketing officers and our very
own Global CEO Mauricio Sabogal
discussed how Artificial Intelligence is
going to not only drive conversations
(chat bot) but drive custom content
delivery across platforms.
AI may be the key to programmatic
creative and the missing piece in the
automated advertising ecosystem.

12.
STARTUPS
RULE
4 YEARS FROM NOW
(4YFN)

13.
EMOTIONAL TECHNOLOGY

14.
EMOTION RESEARCH LAB
Recognizes the emotions (along with other characteristics) of the
passersby
Potential for brands: Can be used in profiling audiences on the move

15.
THIRD SPACE AUTO
SDK for Machine learning based on user preferences in
connected vehicles
Potential for brands: Can help influence and activate the driver’s journey

16.
VIRTUAL PITONISA
A fortune teller that lives inside your smartphone, combining data
from the phone, conversations, texts with machine learning
algorithms and image recognition
Potential for brands: Influence behavior, movements and journeys

17.
AMPLIFICATION

18.
WATCHITY
A platform for showcasing multiple live streams in one place
Potential for brands: Could also be integrated into DOOH and used for events

19.
VITCORD
Sharing user generated video content around a certain event or
theme
Potential for brands: Could be a popular way of sharing content around events &
can be tied with branded activations

20.
ONE-TO-ONE

21.
MOVILOK
Turns you smartphone into a touchpad that can control items on
a digital screen – No app needed
Potential for brands: Can be used to make OOH more experiential and
interactive

22.
HYPELABS
An SDK for communicating among smartphones without internet
Potential for brands: Connect with users even in locations where there is no cell
reception

23.
GALIGU
VR search engine: all available VR content from all over the
world in one platform
Potential for brands: Highlights or spotlights for brand content based on a current
campaign

24.
TKTTI
A startup aimed at providing an online ticketing system platform
for local and regional event organizers
Potential for brands: Create personalized ticketing solution to increase traffic and
footfall

25.
TRAVEL/NAVIGATION TECHNOLOGY

26.
INCHECKIN
A mobile platform for quick guest check-ins to the eVisitor
system for small-scale private renters, using automated
scanning and reading of personal and travel documents
Potential for brands: Can be integrated into in-airport advertising and points of
travel

27.
INFLIGHT VR
A startup that creates virtual reality ecosystems for the in-flight
entertainment industry
Potential for brands: Transform the cabin into… anything

28.
WAVERLY LABS
The very first universal translation earpiece, translating
conversations in real time and on the go
Potential for brands: Create and facilitate the journey of travelers around the
world

29.
GOINDOOR
A in-location navigation technology powered by beacons and
proximity networks that customize routes for customers based
on their profile
Potential for brands: Create, influence and activate the customer journeys at key
locations

30.
CARTO
An open and intuitive platform for discovering and predicting the
key insights underlying the location data in our world
Potential for brands: Can be used as a one-stop shop of geospatial tools, services and APIs
for predicting location trends and bridging offline-online gap with mobile