What is SEO ?

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SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.

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What is SEO ?

  1. 1. NOW  The Internet is big and getting bigger  People always carry computers  People are more connected Page  2
  2. 2. What is Search Engine Optimization ? SEO The process of making a website more likely to be ranked higher in search engines Page  3
  3. 3. Process of SEO Page  4
  4. 4. Key Drivers to Ranking in  Over 200 inputs to Google’s Algorithm  Links - both quantity and quality to a website  Social Media - Tweets, Rts, +1s.  Locations and Language (Spanish is pretty big in the U.S.  Quality metrics - Bounce Rate, Time on Page, Site Structure, Site Speed Page  5
  5. 5. Better  Conduct an SEO audit - what keywords are you using?  Blogs, News, Images - Keep your site fresh  Post on Facebook, Twitter and Pinterest Page  6
  6. 6. Getting found in  Use a real content management system  Research the right keywords  Be active in social media  Update your website frequently  Articles about you and your firm Page  7

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